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SPONSORSHIP

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Title: SPONSORSHIP Author: jblanton Last modified by: jblanton Created Date: 3/2/2010 8:23:53 PM Document presentation format: On-screen Show Company – PowerPoint PPT presentation

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Title: SPONSORSHIP


1
SPONSORSHIP
  • NIKE is sticking with Tiger

2
Sponsor
  • A person, organization, or business that gives
    money or donates products and services to another
    person, organization, or event in exchange for
    public recognition.

3
Sponsor Example
  • Williams Chiropractic office sponsors a church
    softball team therefore, their office name is on
    the teams t-shirt.

Williams
Chiropractic
4
Sponsor Example
  • UTK players wear
  • Adidas.
  • Tiger Woods wears NIKE like its going out of
    style.

5
Businesses become SPONSORS to
  • Increase sales
  • In October 2008, the local Wendy's franchisee
    agreed to give out a Frosty to each fan at
    Predators games when the team scores five goals.
    That promotional tactic caused a run on the dairy
    dessert at the West End Wendy's.
  • Intro new product to a large audience
  • Wendys could have done the same scenario but
    offered their recent new product the Frosty Float.

6
Businesses become SPONSORS to
  • Compete where many potential customers are in one
    place
  • Coca-cola at the Olympics
  • Be identified with an event in which the target
    market is interested
  • Panasonic to sponsor MIT Solar Vehicle Team

7
Businesses become SPONSORS to
  • Earn the goodwill of the audience
  • Local business sponsors tee ball team
  • Show their commitment to the community
  • B. F. Goodrich Tires sponsors the Rod Run in
    Pigeon Forge

Williams
Chiropractic
8
Businesses become SPONSORS to
  • Enter new markets
  • Acura sponsors New Orleans Jazz Heritage
    Festival since sales are down in the south.
  • Entertain clients, employees, or potential
    customers
  • Tostitos Fiesta Bowl
  • Enhance the companies image
  • Wal-mart is a sponsor of the Special Olympics

9
Need for GREEN!
  • Businesses become sponsors to receive a
    guaranteed of amount of exposure which will
    hopefully lead to increased sales.
  • Return
  • The profit the sponsor earns from its support of
    an athlete or team.
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