Title: Two case studies from the
 1(No Transcript) 
 2Two case studies from the
Problem Statement
- Stanford Graduate School of Business
 
  3Sustainability case study reveals
Problem Statement 
- Designers struggle to share processes 
 
- Steel vs. Concrete Structure Decision 
 - Actual Process Failed 
 
Successful Process Existed
Discussion Forum
Lacked ability to perform model based Life Cycle 
Assessment
Analysis Results
Structure Steel Concrete
Material Responsibility ? ?
No Results  Stakeholder goals not met 
 4Sustainability case study reveals
Problem Statement 
- Designers struggle to share processes 
 
- Steel vs. Concrete Structure Decision 
 - Actual Process Failed Successful Process 
Existed 
- Take away from this case study 
 - I could not find a design processto meet 
stakeholder goals  - Even though this process had already been used 
in my firm 
Discussion Forum
Lacked ability to perform model based Life Cycle 
Assessment
Analysis Results
Structure Steel Concrete
Material Responsibility ? ?
No Results  Stakeholder goals not met 
 5Day lighting case study reveals
Problem Statement
- Designers struggle to understand processes
 
- Observed Louver Configuration Design Process 
 
Input Architecture Model
- Options Considered  2-3 Louver Configurations 
 - Total Design Time Per Option30 hours 
 - Non-Value Added Time Per Option 15 hours
 
Time Per Design Task
Output Day Light Video 
 6Day lighting case study reveals
Problem Statement
- Designers struggle to understand processes
 
- Observed Louver Configuration Design Process 
 
Input Architecture Model
- Options Considered  2-3 Louver Configurations 
 - Total Design Time Per Option24 hours 
 - Non-Value Added Time Per Option 16 hours
 
- Take away from this case study 
 - Process is often repeated 
 - Process is inefficient. 
 - No investment in improving process 
 - .until principals saw this slide
 
Time Per Design Task
Output Day Light Video 
 7The Big Idea
- Web-based Collaborative Process Integration 
Platform  
 Communicate Integrate Visualize
Share processes Mix  customize processes Process metrics
Understand processes Automate processes Solution spaces 
 8My contribution
- Web-based Collaborative Process Integration 
Platform  
 Communicate Integrate Visualize
Share processes Mix  customize processes Process metrics
Understand processes Automate processes Solution spaces 
 9Outline
- Intuition Story 
 - Research Question 
 - Research Method 
 - Expected Contributions 
 - Discussion
 
  10Process integration platform
Intuition
- A scenario to explain the tool
 
- Project Stanford Graduate School of Business 
 - Organization Day Lighting Consultant 
 - Options Two atrium shapes 
 - Goals Reduce energy use achieve good day 
 light be beautiful. 
  11Legend
Intuition
- Narrative convention (Haymaker, 2006)
 
Manual
Tool Used
Automated
Information Dependency
What does the information look like? 
Barrel color indicates the status of the source 
information. Green  up-to-date Red  not updated 
 12A proposed platform
Intuition
- Designers organize design problem (Haymaker, 2006)
 
  13Designer observes others design
Intuition 
 14Designer starts lighting analysis
Intuition
- by searching for appropriate processes
 
  15Designer evaluates search result
Intuition
- And chooses two appropriate processes
 
PROCESS USAGE PROCESS USAGE
Range, Average
Iteration Time (hrs) 8 to 40, 22
 of Iterations 1 to 15, 3
(a) Designer browses search results (b) looks at 
process info finds two appropriate processes. 
(c) Works with user community, to begin 
automating an inefficient process. (d) selects 
this process for inclusion into his project.
3
c 
 16Save information to process
Intuition 
 17Use process to produce results
Intuition 
 18Research Question
Research Question
- What is a design process sharing methodology? 
 - How does implementing this methodology affect 
design process efficiency and effectiveness?  
  19Research Method
Research Method
- Synthesize literature in other fields and verify 
with survey and case studies in AEC.  - Develop methodology for design process sharing. 
 - Develop a web-based collaborative tool to test 
the methodology.  - Measure the effect of this methodology on AEC 
design processes.  
Process Modeling
Human Computer Interaction
KnowledgeManagement 
 20Develop characteristics
Research Method
- for the design process sharing methodology
 
- User-Friendly 
 - Crowd-Sourcing 
 - Information Referencing 
 - Broad 
 - Searchable 
 - From Case Studies 
 - Scalable 
 - Modular 
 - Transparent 
 
Transparent
Scalable
Incentivizing
Computable
Usable
Modular
Searchable
Sharable 
 21Process model characteristics
Research Method
Transparent Quickly and accurately understood by all
Modular Creative solutions are built from the recombination of existing ideas (Hargadon  Bechky 2006)
Searchable Algorithms that predict users intent by self-learning
Usable Intuitive, embedded in design process 
Scalable From analyzing the entire campus to an individual steel connection
Sharable Easy setting of access privileges, a standard for communicating processes
Incentivized To use processes To develop new processes
Computable Capable of driving processes automatically 
 22Research Method
Research Method
AEC Design
AEC Design
- Synthesize literature in other fields and verify 
with survey and case studies in AEC.  - Develop methodology for design process sharing. 
 - Develop a web-based collaborative tool to test 
the methodology.  - Measure the effect of this methodology on AEC 
design processes.  
Process Modeling
Human Computer Interaction
KnowledgeManagement
Methodology 
 23Measure Existing Processes
- Proposed breakdown of modeling tasks
 
MODEL
POST-PROCESS
PLAN 
 24Measure Existing Processes
TASK TYPE DEFINITION VALUE ADDED?
PLAN 1 search look for best practice process and modeling methods. No
PLAN 2 attain obtain software, models, geometry, drawings, codes, etc. No
PLAN 3 strategize identify design goals, constraints, and context and decide appropriate modeling process. Yes
PLAN 4 develop create new tools and methods to facilitate design process with the intent of reuse. Yes 
 25Measure Existing Processes
TASK TYPE DEFINITION VALUE ADDED?
MODEL 5 translate / filter redefine information in a new format simplify, regroup, or take a subset of information. No
MODEL 6 generate define a model of the physical world for the first time. Yes
MODEL 7 setup / preprocess give instruction to the computer about how to analyze the model you generated. Yes
MODEL 8 calculate Converting inputs to outputs according to formulas, tables, graphs, etc. No 
 26Measure Existing Processes
TASK TYPE DEFINITION VALUE ADDED?
POST-PROCESS 9 interpret / validate understand results and assess whether the simulation results are reasonable. Yes
POST-PROCESS 10 troubleshoot / fix find problems with the model, correct the problems. No
POST-PROCESS 11 document results communicate results and design intent. No
POST-PROCESS 12 document process communicate design tasks and assumptions. No 
 27Measure Existing Processes
Research Method
Effectiveness is measured by MACDADI value of 
design
Efficiency is measured by timing process tasks 
 28Introduce a new process
Research Method
- or collect processes from around the world
 
- Post the processes on a website. 
 
  29Measure the difference
RESEARCH METHOD
- before  after the use of the tool
 
Without Tool Efficiency  50 Effectiveness  -0.58
With Tool Efficiency  92 Effectiveness  -0.58 
 30Measure efficiency
RESEARCH METHOD
- before  after the use of the tool
 
  31Contributions to Knowledge
Expected Contribution
- Question 2 How does implementing this 
methodology affect process efficiency  
effectiveness?  
- Question 1 What is a design process sharing 
methodology?  
Contribution A methodology for communicating 
processes supported by evidence of its impact on 
the efficiency and effectiveness of design 
processes in AEC. 
Efficiency 30 mostly b/c transfer/filter 
 time 11 hrs.
AEC Design
Design value remained constant, so effectiveness 
unchanged
Methodology Applied to AEC Design 
 32Expected impact on industry
Expected Contribution
- Lay the foundation for continuous improvements in 
design process efficiency and effectiveness  
- Which permit improvedmulti-disciplinary design 
optimization  
- Which is essential for improving the 
sustainability of the built environment.  
  33Acknowledgements
Sir Ove Arup founded his practice in London in 
1946 based on a belief in total design  the 
integration of the design process and the 
interdependence of all the professions involved, 
the creative nature of engineering, the value of 
innovation and the social purpose of design. 
 34Data Schema 
 35Product Data Schema
Product File Name Software Format Software 
Version Suffix Status Preview Reference Content 
Reference Option Set Name Option 
Name Continuous or Discrete Version Set 
Name Version Name Object Set Name Object Name 
 36Organization Data Schema
Organization Company Title Name 
 37Process Data Schema
Process Action Input Formats Output 
Formats Tool Tool Name Tool Version or 
Language Tool Icon Reference Time Metric 1 Time 
Metric 2 Time Metric 3 Automation 
Status Interoperability Reference 
 38Graph Data Schema
Node Node ID Product Reference Organization 
Reference Process Reference Node 
Dependency Iterative Continuous
View Process Perspective ID Process Title Process 
Description Node ID Node Location in the 
GUI Visualization Information (Details not shown 
here)