Nike and their Marketing Mix

1
Nike and their Marketing Mix

• Unit 3 P3
• Name.

2
Who are Nike?

• Nike are a Business that do explain what Nike
  produce and what they do with their products
• The brands they cover are look at
  www.nikeinc.com, see what brands Nike also own
• They are locatedIn what country are they based?
  Where could you get their products?

3
Why do Nike need to promote themselves and their
products?

• Nike need to promote themselves and their
  products because
• Look at keeping customers
• Getting more customers
• Increasing their market share
• Making more money

4
What do Mindshare do for Nike?

• Who are Mindshare?
• How do they promote Nike?
• What was the end result for Nike of Mindshares
  campaign?

5
How do Nike promote themselves and their products?

• Nike promote themselves and their products by
  using the following methods
• Advertising (where? How)
• Social Media
• Sponsorship deals

6
Why do Nike use these methods?

• Nike use these methods because
• Why do they use social media?
• Why do they advertise on TV?
• Why do they advertise in different magazines?
• Why do they sponsor famous people?