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The role of VicHealth in promoting health, including its mission, priorities and how it reflects the social model of health

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Title: The role of VicHealth in promoting health, including its mission, priorities and how it reflects the social model of health


1
The role of VicHealth in promoting health,
including its mission, priorities and how it
reflects the social model of health
2
The Victorian Health Promotion Foundation
  • The Victorian Health Promotion Foundation
    (VicHealth) was established in 1987 by the
    Victorian government.
  • VicHealth was formed to promote good health and
    prevent disease in Victoria and was originally
    funded through taxation on tobacco
  • It works in partnership with organisations,
    communities and individuals to make health a
    central part of our daily lives. 

3
About VicHealth
  • It is the peak body for health promotion in
    Victoria
  • Its role is to promote good health for all
    Victorians
  • VicHealth acknowledges that health is influenced
    by many factors
  • The principles guiding Vic healths strategic
    focus are consistent with the social model of
    health and the Ottawa Charter

4
  • Vic Health itself does not run health- promotion
    programs and projects in the community rather
    it funds and works in partnerships with
    organisations, communities and individuals to
    create opportunities for more people to be
    informed about health, to learn new skills and to
    have greater access to activities and healthy
    environments.

5
The VicHealth priorities as identified in the
VicHealth Strategy and Business Plan 20092013
are
  • reducing smoking
  • improving nutrition
  • reducing harm from alcohol
  • increasing physical activity
  • increasing social and economic participation
  • reducing harm from UV exposure

6
The VicHealth mission statement
  • That is VicHealth envisages a community where
  • health is a fundamental human right
  • everyone shares in the responsibility for
    promoting health
  • everyone benefits from improved health outcomes

7
  • Our mission is to build the capabilities of
    organisations, communities and individuals in
    ways that
  • change social, economic, cultural and physical
    environments to improve health for all Victorians
  • strengthen the understanding and the skills of
    individuals in ways that support their efforts to
    achieve and maintain health.

8
VicHealth and the social model of health
  • The approach of VicHealth reflects the social
    models of health, including the Ottawa Charter
    for Health Promotion, namely
  • Build healthy public policy
  • Create supportive environments
  • Strengthen community action
  • Develop personal skills
  • Reorient health services

9
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10
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11
Increasing participation in physical activity
  • Focus on disadvantage populations, indigenous,
    disabilities and low income
  • helping clubs buy equipment and train staff,
  • getting children to be more active by walking to
    school and playing out of school hours ( walking
    school Bus)
  • promoting the importance of good urban planning
    to encourage walking and cycling, reduce car
    dependency and improve safety
  • connecting organisations and individuals so that
    local communities have better access to physical
    activity and sporting options
  • research about what influences people to be
    physically active

12
Reducing tobacco use
  • VicHealth invests nearly 4 million each year to
    reduce harm from tobacco. The money supports Quit
    Victoria and the VicHealth Centre for Tobacco
    Control at the Cancer Council Victoria.
  • The Quit campaign runs smoking cessation
    programs is involved in legal and regulatory
    reform works to prevent young people from taking
    up smoking and promotes smokefree environments.

13
Legislation on smokefree environments
  •  On 5th May 2005, the Health Minister Bronwyn
    Pike announced reforms to the Tobacco Act which
    include
  • smoking bans in enclosed workplaces from 1 March
    2006
  • smoking bans in enclosed licensed premises from 1
    July 2007
  • bans on the promotion of tobacco products and the
    sale of tobacco products at underage
    'music/dance' events from 1 March 2006
  • smoking bans in covered areas of train station
    platforms, tram stops and bus stops from 1 March
    2006
  • bans on 'buzz marketing' and non-branded tobacco
    advertising from 1 March 2006
  • strengthening laws to enforce the ban on
    cigarette sales to young people from 1 March 2006

14
Increasing optimal nutrition
  • investments in healthy eating are primarily
    focused on improving regular access to healthy
    food among Victorias most disadvantaged.  
  • In addition, work in partnership with researchers
    and non-government organisations to advocate for
    and support policies and legislation that
    encourage nutritious food choices in the areas of
    food retail, marketing, advertising and supply

15
Food for all
  • VicHealth believes that local councils are best
    placed to develop relevant, integrated and
    long-lasting strategies to tackle this
    problem. Vic health supports councils to
  • making sure there are local sources of fresh
    fruit and vegetables at affordable prices
  • ensuring that those living in poor quality
    housing have access to food storage and cooking
    facilities
  • improving food and cooking knowledge amongst
    disadvantaged groups
  • improving transport options for those without a
    car
  • increasing community awareness of the problem of
    food insecurity 

16
Reducing harm from alcohol
  • VicHealth works with government and community
    partners to facilitate innovative approaches to
    alcohol-harm reduction.
  • an emphasis on advocacy and research to build the
    evidence base for policy and programs
  • Alcohol policy Coalition
  • Good sports program

17
Promoting healthy eating
  • VicHealths Food for All program supports eight
    local councils to increase local access to
    healthy and affordable food, particularly fruit
    and vegetables.
  • VicHealth is also working with health researchers
    and health organisations to influence policies
    and laws relating to food production, advertising
    and sales, so that it is easier for people to
    make healthy food choices.
  • Diabetes Victoria is funded to create the
    Parents Jury, a web-based network of parents in
    which they can share information and work
    together to push for changes to improve the food
    and physical environments for children.
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