RESEARCH METHODS

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RESEARCH METHODS

• LECTURE 01

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Introduction, Definition and Value of Research
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Objectives of the Course
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• Students should be able to
• Sharpen the analytical skills.
• Develop their understanding of the research
  concerns.
• Develop the ability to convert the research
  concerns into a research problem.
• Prepare a roadmap or blueprint of the research
  using appropriate methodologies.
• Conduct the research by following the complete
  research process.

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Methodology
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Grading
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Textbook

• Neuman, W. L. (2000). Social Research Methods
  Qualitative and Quantitative Approaches. Boston
  Allyen and Bacon.

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Supplementary books

• Zikmund, W. G. (2003). Business Research Methods.
  Mason, Ohio South Western.
• Sekaran, U. (2004). Research Methods for
  BusinessNew York John Wiley Sons.

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What is research?

• Gathering information needed to answer a
  question, and thereby help in solving a problem.
• Systematic and organized effort to investigate.

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What is the value of research?
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Research offers the pleasure of solving a
puzzle.
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Generating Theories Models
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Identifying problems and solutions
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• Research helps to develop new methodologies

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We are surrounded by social research