To people who are not familiar with NME, the name will not be obvious. NME stands for New Music Express. A popular music magazine, published in the UK was born in March 1952; and has been influential ever since. It - PowerPoint PPT Presentation

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To people who are not familiar with NME, the name will not be obvious. NME stands for New Music Express. A popular music magazine, published in the UK was born in March 1952; and has been influential ever since. It

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Title: To people who are not familiar with NME, the name will not be obvious. NME stands for New Music Express. A popular music magazine, published in the UK was born in March 1952; and has been influential ever since. It


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  • To people who are not familiar with NME, the name
    will not be obvious. NME stands for New Music
    Express. A popular music magazine, published in
    the UK was born in March 1952 and has been
    influential ever since. Its weekly publishing
    ensures that todays contemporary youth culture
    are kept up to date with the latest music,
    singers, downloads and bands.

NME became the first British magazine or paper to
include a singles chart, which occurred in 1952.
NME is published by IPC MEDIA, and is published
on a weekly basis.
1970 saw NME become the best selling British
magazine of the time.
Krissi Murison was named the magazines eleventh
editor, in late July of 2009 subsequently
becoming its first female editor.
3
NME AND THE 60S. The 60s saw rise to band like
The Beatles and The Rolling Stones. They owe some
of their success to NME, as they were each
frequently featured on the cover and with NMEs
young influenced audience there was no doubt of
the two bands individual success. In the late
1960s the paper started to mimic the physcedelia
trend. This refers to the popular culture music
at the time, with a range of genres. This music
attempted to replicate the experience of drugs
really popular among blues bands and rock bands
in Britains 60s.
Frankie Vaughan featured in a 1960 article of
NME, which was previously named Musical Express
was a British pop singer showing already how NME
were ahead of their time and setting a trend for
stars on the cover.
During the 60s NME had competition for sales
with MELODY MAKER, but NMEs sales stayed at
around 200,000 issue sales per week!
4
NME AND THE 80S.
  • In 1981, NME released a cassette tape with ROUGH
    TRADE RECORDS, available at a low price to all
    readers. This tape featured lots of up and coming
    artists such as Linx, Scritti Politti, Ian Durv
    and Pere Ubu.
  • NMEs main journalistic writers during this
    period included Mat Snow, Danny Kelly and Chris
    Bohn. By this time, NME sales were dropping and
    was soon in danger of closing. Some of the
    rough-patch was created by tension between
    journalists who wanted to write abut hip hop, and
    those who wanted to write about rock music.
  • Due to the low sales, and uninteresting topics
    (including politics and stories unrelated to
    music) their previously dedicated fans began
    switching to magazines like The Face, and Smash
    Hits.

When a new editor (Alan Lewis) and writers were
brought into save the falling magazine, old staff
didnt seem confident with the change of
direction Alan had planned. But when the magazine
took this new direction it proved a huge success
and gained a strong identity. At last, Musical
Express was given a new lease of life NME.
5
We can see a distinct difference in the
magazines the original version is much simpler
and neat, whilst the latest NME issue is
attractive, loud and colourful just like the
changing society. What people wanted in the 60s
is different to now people today expect more.
They want better design, content and images.
  • NME.com tells us that every week it strives to
    offer its wide audience
  • the most exciting, most authoritative coverage
    of the very best in contemporary music, including
    award winning features, releases, live reviews,
    the guide to the best bands as well as regular
    look back at the magazines 58 year history.

6
  • According to NME.COM, a poll they carried out in
    early 2011 suggested precise figures for its
    audience. These figures concluded that
  • 80 of its readers felt music was an important
    part of their lives.
  • 49 prefer to listen to live bands
  • 52 of readers are interested in taking on a
    music-related course
  • 59 like to keep up to date with technology
  • 34 are working full time, with 18 working
    part-time, as well as 26 students
  • Almost half of all readers have been reading NME
    for at least 3 years
  • 84 say the magazine gives them what they want

PRICE 2.20 CIRCULATION 56,284 READERSHIP
411,000 MALE READERS 73 FEMALE READERS
27 AVERAGE AGE OF READER 25 TARGET MARKET FOR
NME MEN (17 YEARS TO 30)
These figures show us what NME want to have as
their Ideal reader. They obviously want someone
young, interested in music, changing cultures and
styles, as well as into technology. Most of all
the want dedicated readers!
7
FULL PAGE 3920 FULL PAGE 950
HALF PAGE 1960 HALF PAGE 500
QUARTER PAGE 4 COLUMNS 1120 QUARTER PAGE 275
QUARTER PAGE 3 COLUMNS 845 SIXTH PAGE 17560
    TWELFTH PAGE 9530
8
In 1996, NME set up NME.COM which has
successfully grown to become Europes biggest
music website with an average 4 million users
across the globe, famous for its music news,
reviews, videos, features. More than anything, it
allows NMEs readers to become involved, to have
their say and to state their opinions of the
changing world of music style, and of anything
else they decide to! (This is also a great
example of Media 2.0) The website sees 5million
users each month browsing through music article
after music article!
As stated on their site, NME also have facebook,
twitter, YouTube, Myspace and many more
accountsallowing readers to interact like never
before!
9
Across the magazine, nme.com, NMETV, NME Radio
and the brand's live events and awards allows NME
to reach over one million music fans every week.
THE NME AWARDS The concert sees the poll
winners receiving their awards the concerts took
place between 1963 and 1972. From 1964 onwards,
the concerts were filmed, edited and then
broadcasted on British TV a few weeks later. .
. In 1994 the awards were reborn as the NME BRAT
AWARDS a parody of the Brit awards.
The awards show has been very controversial,
including a singer who gave a 7 minute long
silent speech and then had to be removed from
the stage, awards to Justin Beiber for worst
style, worst album and villain of the year.
In 2007 Razorlight received a worst album
award, and in 2009 George Bush won a villain of
the year award for the 6th consecutive year.
10
NME RADIO NME radio features the best in new and
alternative music, with live sessions and music
news. First aired in 2008, it is operated from
Blue Fin studies on Londons South Bank. Its
first every played and aired song was Knights of
Cvdonia by British rock band Muse. In late
2010 the IPC MEDIA GROUP signed a deal with Town
and Country Broadcasting to air NME RADIO. It
re-launched in September and returned to Freesat,
as well as having an IPhone app launched. This
means that NME will potentially be able to expand
its audience, expand its profit and earn
greater respect as a true, British music
magazine.
In 2010 NME broadcast live from TOPMAN in Oxford
Street, London which im sure gained them a lot
of publicity!
11
NME was voted the Interactive Consumer magazine
of the Year at the PPA awards. The controversial
and brutally honest magazine has also won
numerous other awards for its features on topical
areas, music reviews and writing.
The NME media kit proved really helpful and
useful. Rate cards, audience information and
statistics proved most beneficial for me. I can
see that for a company looking to advertise, NME
would be the right place, especially for brands
like HMV who specialise in music. This is the URL
for the media kit
http//www.nme.com/mediapack/pdf/nme_media_informa
tion_full.pdf
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