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Using The Media, And Popular Culture, To Teach 21st Century Skills

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Using The Media, And Popular Culture, To Teach 21st Century Skills Frank W. Baker fbaker1346_at_aol.com Wednesday March 24, 2010 Greenwood Press Capstone Press ... – PowerPoint PPT presentation

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Title: Using The Media, And Popular Culture, To Teach 21st Century Skills


1
Using The Media, And Popular Culture, To Teach
21st Century Skills
  • Frank W. Baker
  • fbaker1346_at_aol.com

Wednesday March 24, 2010
2
  • Greenwood Press Capstone Press
    2009 2007

3
How many media books are in your collection?
4
(No Transcript)
5
New Literacies

To become fully literate in todays world, students must become proficient in the new literacies of 21st-century technologies. Because technology has increased the intensity and complexity of literate environments, the twenty-first century demands that a literate person possess a wide range of abilities and competencies, many literacies.
6
Media Literacy
  • ANALYSIS
  • PRODUCTION

7
Value of production
  • Video production serves as a means for
    teaching media awareness and visual
    communication this learning experience helps
    learners understand how media messages are
    constructed and prepares them to interpret
    various genres of media content. At the same
    time, making videos as a way of understanding
    media is also a process of inquiry into young
    people's lived experience in the context of a
    media-saturated environment.

"From media consumption to media production
applications of YouTubeTM in an eighth-grade
video documentary project." Journal of Visual
Literacy 28.1 (2009)
8
(No Transcript)
9
www.namle.net
10
www.namle.net
11
Franks Approach
  • Visual Ads with Images Moving
  • Literacy Images

12
(No Transcript)
13
  • Slogan
  • Action story
  • Color
  • Eye movement
  • POV
  • Power
  • Techniques
  • of
  • persuasion

14
  • Who created the ad?
  • What is the ads purpose?
  • Who is the audience?
  • What techniques does it use to get my
    attention?
  • Who or what might be omitted?
  • Where was the ad published?

15
VoiceThread Media Literacy
Watch it HERE http//ed.voicethread.com/share/66
3006/
16
Deconstructing Commercials
  • Languages of TV Film
  • Camera angles
  • Lighting
  • Sound
  • Editing
  • Set design
  • Actors wardrobe expressions

17
Deconstructing Commercials Exercise
  • Time of day?
  • Location?
  • Role of music?
  • Expressions
  • - cashier
  • - customer
  • Implied message?
  • What is omitted?

18
Deconstructing News Broadcasts Exercise
19
The Production Process Creating a PSA
Watch it here http//themediaspot.org/videos/325
20
Evaluation/Questions
  • Planning professional development?
    Invite Frank W. Baker fbaker1346_at_aol.com

http//www.frankwbaker.com
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