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Tips and Strategies for Marketing to Businesses and Using Social Media

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Title: Tips and Strategies for Marketing to Businesses and Using Social Media


1
Tips and Strategies for Marketing to Businesses
and Using Social Media
  • November 15, 2012

2
Agenda
  • 1. Sustainability helps build brands
  • 2. Consumer attitudes towards green products mean
    value added message to businesses
  • 3. Using Social Media In Your Marketing Mix

3
SustainabilityCheaper, Faster, Better, Greener
"True brand loyalty happens when companies reach
your heart as well as your mind, creating an
intimate, emotional connection that you can't
live without. Kevin Roberts. CEO global
advertising, Saatchi Saatchi
These love marks transcend traditional brand
guarantees of quality, safety and prestige
  • To be a love mark today you have to be
    sustainable or you will be rejected and judged
    harshly

4
Consumers want green products
69 of American mothers consider themselves
"EcoAware moms" who have a preference for
chemical- free organic and sustainable products.
  • EcoAware moms represent 1.45 trillion worth of
    buying power

5
Consumers Want Companies To Practice
Sustainability
Important Caveat Consumers Not Willing To Pay
More For Sustainability!
6
Green Claims Must Be Relevant For Businesses and
their consumers
  • Will this product help save money?
  • Improve health?
  • Save time and add convenience?
  • Boost productivity?
  • Cut operational and maintenance costs?
  • Make buyers feel good for supporting a cause
    that's close to their heart?

7
Halo effect of being green
8
Where Does Social Media Fit In ?
  • Create a Facebook Page to update on programs
    progress ( might create one page for all the
    grants)
  • Develop YouTubes to feature programs at
    individual businesses
  • Tweet about relevant green activities
  • Create Badges for the business facebook, web
    page
  • Encourage businesses to add apps to their online
    presence that includes feeds of the groups
    facebook updates and tweets
  • For social media to serve as a successful
    marketing tool you must provide content, connect
    and engage with followers.
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