Information Industry Update

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Information Industry Update NewsTrends and
Changes in the Business

• Clay Cocalis
• Vice President Director, Global Sales
• SLA News Division, Atlanta, GA 25 May 2001

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Agenda
Strategic Outlook

• Market Drivers

How Do These Changes Affect InfoPros?
What Does This Mean for Factiva InfoPros
Considerations
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Strategic Outlook
Web/Online Awareness News Research Services
Sales Forecast, 1995-2004
Compound Annual Growth Rate 12
Shows Growth of Content, by Revenue Source Simba
Information, a PRIMEDIA Information Company
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Strategic Outlook

• Related technology and management services to
  content, such as
• Knowledge Management
• Customer Relationship Management System
• eXtensible Markup Language
• are growing at a faster rate than content
  services
• The impact on the News Business Information
  industry is changing distribution channels and
  tighter integration on corporate desktops
• The impact on the InfoPro is on the structure of
  their position and their broadening
  responsibility in the enterprise

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Market Drivers

• Management
• Increasing Demands Placed on Knowledge Workers
• Growth in Knowledge Management Practice
• Technology
• Intranet, Enterprise Information Portal and CRM
  Growth
• Speed of Development for Successive Stages of
  Intranets and EIPs
• Drive Toward Use of XML and Management of
  Structured and Unstructured Data, Searching
  Across Databases
• Investment
• Increased Focus on Productivity and Return On
  Investment

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The Drive to Structure and Share Knowledge
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The Drive to Structure and Share Knowledge
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US Intranet Users and Integration Stages
Stage 3 Integration of internal and external
information XML, Taxonomies, EIP (CAGR 49,
Merrill Lynch) and CRM (CAGR 30, IDC) Factiva
Integration and Consulting
Stage 2 Direct links and clip folders into
Intranets, Dow Jones Interactive
Stage 1 News feeds into Lotus Notes, DowVision
and RBB Select
Third Stage
Second Stage
First Stage
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Knowledge Management Matures

• Compound Annual Growth Rate 51 1999-2004
• 80 of the Worlds Biggest Companies Have KM
  Efforts Underway --KPMG and Conference Board
  Study
• Market for KM Tools Will Be 1.3bn in 2000 and
  9.8bn by 2004 -- Radicati Group
• Factiva Is Exploiting Growth by
• Expanding Consulting Practice
• Embedding Into Corporate KM Initiatives
• InfoPros Are Handling Growth by
• Becoming Strategic Partners with IT
• Becoming Content Experts Solutions Providers

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Intersection of KM and e-business
THE FACTIVA VIEW
of users
1999
2003
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How Do These Changes Affect InfoPros?

• Sphere of InfoPros is shifting from the corporate
  research center to the Intranet as knowledge
  center
• Web-based Intranet is increasingly serving as the
  organizations primary knowledge management
  center
• InfoPros, as Intranet managers, often see
  themselves as content vendors providing
  reliable news and information to their
  constituents

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What Are the Challenges for InfoPros?

• From Using to Exploiting Technology
• From Service to Strategic Planning
• From Reactive to Proactive
• From Searching to Marketing Training
• From Using Products to Designing and Implementing
  Solutions

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Requirements for Content in Intranets

• Content Covering the Broad or Specific Needs of
  the Enterprise
• Everything You Can Do on the Web
• Personalization, Searching, E-mail, Choice of
  Pre-Defined Topics
• Integrated with Related Internal Information
• Application Driven

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What Does This Mean for InfoPros and Factiva?

• External Information Will Be an Important
  Component of KM Systems
• Demand for Flexible Content Is High to Enable
  Integration Into EIPs, CRMs, Intranets
• Ability to Search Across Internal and External
  Databases Is an Emerging Requirement

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What Business Problems Does Factiva Help InfoPros
Solve?

• Awareness of the External Environment
• Reliable, Filtered Global Content for All in the
  Organization
• Archival Research on a Global Content Set
• Reduce Complexity of Content Management
• Flexible Integration Into Intranet and
  Application Environments
• Linking Internal and External Content Through XML
  and Factiva Intelligent Indexing
• Out of the Box Products
• Designing, Implementing and Promoting a
  Successful Solution
• Gaining User Acceptance
• Managing the Enormous Task of Training

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What Are the Benefits?

• Productivity Saves Time
• Precision Indexing Making Searching for Content
  Faster and More Reliable Than Searching the Web
• Quality Content Insures Decisions Made with Best
  Available Information
• 16 of employees work week is spent looking
  for and using external information, equivalent to
  107bn in salary costs alone Outsell Super
  I-Aim Study

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How Can Factiva Help InfoPros?Flexible Product
Strategy

• Develop a Flexible, Next Generation Product
  Platform
• Combining DJI and RBB Content Sets
• Unbundling Content from Platform and Delivery
• Customization and Personalization to More Tightly
  Integrate Factiva Content Into a Company
  Environment with Factivas or Companys Own Look
  and Feel
• Open XML Architecture
• Enabling a Product Range That Leverages
  Application Integration and Customization
  Capabilities As a Differentiator
• Factiva Partner Network
• IBM, Lotus, Microsoft, Oracle, Plumtree, Data
  Downlink
• APIs to Content, Features and Functionality
• Q4 2001

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How is Factiva Helping with Content Integration?

• Developed Factiva Wrap-around Services, to
  Facilitate Integration
• Factiva Intelligent Indexing
• Factiva Developer Consulting
• Factiva Editorial Consulting
• Factiva Partner Network

• Developed Factiva Integration Suite of Products,
  Based on Customer Requirements
• Factiva Publisher
• Factiva Search Module
• Factiva Track Module
• Factiva Select
• Developed Factiva.com
• First Product to be Built on New Platform
• Built for InfoPros and End Users

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Whats the End Game for the InfoPro and the
Enterprise?
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Considerations
Things to Consider
Why Are InfoPros Important

• InfoPros are key influencers in organizations
• are already experts in acquiring and organizing
  knowledge
• are well-positioned to assume learning and
  knowledge-sharing roles
• recognized the value of high-quality,
  authoritative and timely content
• are essential partners for content integration

• Does My Company Have an Emerging Portal Strategy
• How Do My End-Users Prefer to Gather Information
• What Are the Work Processes Where External
  Information Is a Key Component
• What Training Strategy Should I be Adopting for
  My Organization

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Q A