Chapter 12: Effective international promotion strategies using the Internet - PowerPoint PPT Presentation
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Chapter 12: Effective international promotion strategies using the Internet
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... Communication models in marketspace Promotional strategy using the web Effective web sites Promoting the web site Promotion on the web Direct marketing via ... – PowerPoint PPT presentation
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Title: Chapter 12: Effective international promotion strategies using the Internet
1
Chapter 12 Effective international promotion
strategies using the Internet
2
Introduction
3
Communication models in marketspace
4
Promotional strategy using the web
5
Effective web sites
6
Promoting the web site
7
Promotion on the web
8
Direct marketing via the web
9
Other issues
10
Conclusion
