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Social Metadata for Libraries, Archives and Museums. Research findings from the RLG Partners Social Metadata Working Group.

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Title: Social Metadata for Libraries, Archives and Museums. Research findings from the RLG Partners Social Metadata Working Group.


1
Social Metadata for Libraries, Archives and
Museums.Research findings from the RLG Partners
Social Metadata Working Group.
  • Rose Holley
  • rholley_at_nla.gov.au
  • Karen Smith-Yoshimura
  • smithyok_at_oclc.org

Libraries Australia Forum Canberra October 20,
2010
http//www.oclc.org/research/activities/aggregatin
g/
2
Terminology What are we talking about?
  • Social media/networking
  • Ways for people to communicate online with each
    other e.g. Twitter, Facebook, Blogs.
  • User Generated Content (UGC)
  • Things produced by users rather than owners of
    the site e.g. image, video, text AND metadata
    tags, comments, notes.
  • Social Metadata
  • Additional information about a resource given by
    online users e.g. tags, comments.
  • Social Media Features
  • Interactive features added to a site that enable
    virtual groups to build and communicate with each
    other and social metadata to be added.
  • Social Engagement
  • User interaction online e.g. communication
    between users, from users to site owners, from
    users with objects/resources.
  • Web 2.0
  • Online applications that facilitate interactive
    rather than passive experiences.

3
Social Metadata Working Group Focus
  • User contributions that can enrich the
    descriptive metadata created by libraries,
    archives, and museums.
  • Issues that need to be resolved to communicate
    and share user contributions on the network level.

4
Woohoo! I have a job!!!
http//www.slideshare.net/thebrandbuilder/olivier-
blanchard-basics-of-social-media-roi (Adapted
from)
5
Im a man of few words Tweet!
Dudes, we are ON THIS!!! Lets start engagin!!!
I call dibs on the Library blog.
http//www.slideshare.net/thebrandbuilder/olivier-
blanchard-basics-of-social-media-roi (Adapted
from)
6
Crickey! I dont know what Im doing!!!
All systems engage! Engage, full
throttle. Mission commence. We have liftoff! We
have liftoff!
http//www.slideshare.net/thebrandbuilder/olivier-
blanchard-basics-of-social-media-roi (Adapted
from)
7
Theyre tagging commenting too!
Oh my! Look at all the new visitors to our
website! and all of our FaceBook friends! Hot
Damn, we even have comments on the blog!
http//www.slideshare.net/thebrandbuilder/olivier-
blanchard-basics-of-social-media-roi (Adapted
from)
8
Oh wow. How am I going to measure social
engagement - impressions and eyeballs?
http//www.slideshare.net/thebrandbuilder/olivier-
blanchard-basics-of-social-media-roi (Adapted
from)
9
How long will all this analysis take?
Its all a process of elimination,
really. Isolating patterns, quantifying
deltas, proving ad-hocs
Then all we have to do is figure out what
works, what doesnt, and give our
recommendations to the captain...
http//www.slideshare.net/thebrandbuilder/olivier-
blanchard-basics-of-social-media-roi (Adapted
from)
10
The Wild West of Social Metadata for Libraries,
Museums and Archives
  • Dont do it
  • Do it with caution.
  • Experimentation..
  • Do a bit of everything the WILD WEST no
    rules
  • Now Review what we learnt and consolidate - plan
    for future, structure.

With a gay bandanna around his neck, the modern
cowboy presents a vivid picture in boots and
spurs, and is just as skilful as an old time
puncher.
11
Our Research Aims 20 QUESTIONS
  • Objectives of Social Metadata?
  • How we measure success?
  • What UGC is of most value?
  • Good examples of sites?
  • Best practice policy, guidelines?
  • Staffing?
  • Moderation?
  • Taxonomies and vocabularies?
  • Integration/sharing of social metadata?
  • Software, technology, functionality?

12
Who we are 21 staff from 5 countries
  • Drew Bourn, Stanford
  • Douglas Campbell, National Library of New Zealand
  • Kevin Clair, Penn State
  • Chris Cronin, U. Chicago
  • Christine DeZelar-Tiedman, U. Minnesota
  • Mary Elings, UC Berkeley
  • Steve Galbraith, Folger
  • Cheryl Gowing, U. Miami
  • Rose Holley, National Library of Australia
  • Rebekah Irwin, Yale
  • Lesley Kadish, Minnesota Historical Society
  • Helice Koffler, U. Washington
  • Daniel Lovins, Yale
  • John Lowery, British Library
  • Marja Musson, International Institute of Social
    History
  • Henry Raine, New-York Historical Society
  • Cyndi Shein, Getty
  • Ken Varnum, U. Michigan
  • Melanie Wacker, Columbia
  • Kayla Willey, Brigham Young
  • Beth Yakel, U. Michigan, School of Information
  • Staffed by Jean Godby, John MacColl, Karen
    Smith-Yoshimura

13
Our Method and Process
  • Identify questions
  • Find websites relevant for GLAM and review (76
    sites)
  • Read, listen, observe and share (200 items)
  • Develop questionnaire for website managers and
    send out
  • Analyse results (42 returned)
  • Discuss all findings and write up
  • Develop recommendations

14
Our Techniques and Timing
  • Timeline 2009 - 2010
  • Sub working groups (timezones and interests)
  • Teleconferences
  • Basecamp project management and collaboration
    software tool

15
Basecamp
16
Our Results
  • Report 1 Website reviews, and use of third
    party sites (150 pages)
  • Report 2 Analysis of website manager survey
    results (50 pages)
  • Report 3 Recommendations for social metadata
    and bibliography
  • Expected date of publication November 2010
  • NOW FOR THE PREVIEW.

17
http//www.waisda.nl/homepage.do
18
http//www.vam.ac.uk/things-to-do/wedding-fashion/
home
19
http//plateauportal.wsulibs.wsu.edu/html/ppp/inde
x.php
20
http//www.kew.org/
21
http//newspapers.nla.gov.au/ndp/del/home
22
http//trove.nla.gov.au/
23
Use of third party sites
  • LibraryThing for Libraries (LTFL)
  • Flickr and Flickr Commons
  • Youtube
  • Facebook
  • Twitter
  • Wikipedia
  • Blogs

24
LibraryThing for Libraries
25
Flickr
26
(No Transcript)
27
(No Transcript)
28
Twitter
29
Wikipedia
30
Blogs
31
Interesting Facts.
Figure 1 Countries represented in sites that
responded to Social Metadata Survey. This
includes Libraries, Archives, Museums, Community
and Discipline sites.
32
Figure 2 How long social media features have
been offered
33
Figure 3 Measuring success
34
Figure 4 Social media and user contribution
features offered
35
Figure 5 Number of visitors contributing content
per month
Top 10 Australian Newspapers, Distributed
Proofreaders, WorldCat
36
(No Transcript)
37
(No Transcript)
38
Figure 6 Roles staff serve on site
39
(No Transcript)
40
Recommendations (18 so far)
  • Have clear objectives for using social media
  • PR for organisation vs. community around
    collections
  • Motivate users and leverage their enthusiasm
  • Design, clear goals, easy and fun, reliable,
    intuitive, interesting, topical, acknowledgement,
    reward, community building features
  • Look at other sites to get ideas before starting
    (Report 1).
  • Establish/modify guidelines and policies
  • For staff to use social media
  • For users creating social metadata (personal
    info and privacy, disclaimer, terms of use,
    behaviour, content, ownership, re-use,
    modification).

41
Recommendations
  • Prepare/train staff
  • Policies, skills, interest level.
  • Consider benefits/trade offs of using third party
    sites e.g. Flickr, LibraryThing
  • Low cost, quick implementation, high visibility,
    be where your community is.
  • No control over how presented, no guarantee of
    stability/preservation, policies may change, how
    to get social metadata back to your site?
  • Consider open source software
  • Do not worry about spam/abuse, issues Go Ahead!
  • Very little seen fear not reality. Strategies
    to reduce risk (users register, take down policy,
    Captcha, high visibility of users and actions,
    user profiles open, be explicit about what you
    are doing and why).

42
Recommendations
  • Usability testing
  • Continuous throughout what works, what
    doesnt. Develop with users
  • Display AND index social metadata and UGC
  • Consider if/how you want to integrate UGC with
    your own content.
  • Layers user interface, layers behind,
    integrate?
  • Measures for success
  • Quantitative/qualitative, subjective/objective
  • Return on Investment

43
Recommendations
  • Use social networking features to build community
  • Who is online, contact other users, user
    profiles, recommendations from other users
  • Use persistent identifiers and make them visible
  • Site, objects resources (both site owners and
    UGC)
  • Ability to migrate/manage content (especially if
    using third party)
  • Can you migrate to another place, how to
    manage/delete/modify UGC?
  • Get content indexed by Google so users find it

44
Recommendations
  • Site to be alive New content
  • Make sure visible and new content can be yours
    or users
  • Respond quickly to feedback
  • open channels of communication with users
  • makes me feel like I have a stake in the
    collections
  • self-aggrandizing
  • my feedback makes things happen

45
QUESTIONS?RLG Social MetadataWorking Group
Do we know what were doing now?
Its all in the report captain!
Credits UFO Series http//ufoseries.com/index.htm
l
  • Rose Holley
  • rholley_at_nla.gov.au
  • Karen Smith-Yoshimura
  • smithyok_at_oclc.org

http//www.oclc.org/research/activities/aggregati
ng/
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