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Childhood Obesity

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Title: Slide 1 Author: HP Authorized Customer Last modified by: UCS Created Date: 2/14/2010 3:29:31 AM Document presentation format: On-screen Show (4:3) – PowerPoint PPT presentation

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Title: Childhood Obesity


1
Childhood Obesity
  • Part 2

2
Hot off the press!
  • http//letsmove.gov/

3
Kids and Fast Food
  • One-quarter of children ages five to 10 years
    show early warning signs of heart disease.
  • CSPI, 2008
  • Most fast-food menus especially kids menus
  • High in saturated fat, trans fat, sodium and
    calories

4
Food Advertising
  • Children view an average of 3 ½ hours of
    television commercials per week, and each year
    they spend the equivalent of a week watching TV
    ads. (CSPI, 2003)
  • About half of these ads are for food.

5
TV Advertising for Food vs. Public Service
Announcements for Fitness or Nutrition, 2005
Average number of food ads and PSAs on fitness or
nutrition seen by children per year by age
4,400 per year
Age 2-7
164 per year
7,600 per year
Age 8-12
158 per year
6,000 per year
Age 13-17
47 per year
SOURCE Kaiser Family Foundation, Food for
Thought Television Food Advertising to Children
in the United States, March 2007.
6
Distribution of Types of Food in TV Advertising
Targeted to Children or Teens, 2005
Among all food ads targeted to children or teens,
percent that are for
Breads and pastries 2
Fruit juices 1
Dairy
4
Prepared foods
4
Candy and snacks
Dine-in restaurants
7
34
Sodas soft drinks
9
Fast food
10
Sugared cereal
28
SOURCE Kaiser Family Foundation, Food for
Thought Television Food Advertising to Children
in the United States, March 2007.
7
Food Advertising
  • Advertising budgets

Program / Company Budget (millions)
NCI 5 A Day Program 3.5
CDC Nutrition PE 34
USDA Team Nutrition 10
McDonalds 665
MMs 74
Coca-Cola Diet Coke 209
Kellogg cereals 284
CSPI, 2003
8
Direct Advertising Beyond
  • Advertising goes beyond commericals
  • Product placement
  • School sponsorship
  • Contracts
  • Fundraising
  • Channel One
  • Contests / Coupons / Incentives

9
Junk Food in Schools
  • 74 of middle schools and 98 of senior high
    schools have vending machines. (CSPI, 2004)
  • Who regulates this?
  • The USDAs role

10
Foods in Schools
  • What message are our kids getting by the types of
    foods they can buy in school?
  • Financial impact of selling healthier foods in
    schools.
  • Total revenues increased

11
Healthier Schools
  • Program for success
  • Updating the meal program menus
  • Enhancing serving and eating areas
  • Improving facilities
  • Student involvement
  • Challenges?

12
Physical Activity
  • Childhood obesity is not just about food.
  • What are some benefits of exercise?
  • What about health risks?

13
Physical Activity Recommendations
  • 1 hour (or more) of daily physical activity
  • Aerobic activity 60 minutes of moderate- to
    vigorous-intensity every day
  • Muscle-strengthening activity at least 3 days a
    week as part of the 60 minutes
  • Bone-strengthening activity at least 3 days a
    week as part of the 60 minutes

14
Examples of Physical Activities for Children and
Adolescents
Type of Physical Activity Children Adolescents
Moderate-intensity aerobic Hiking, bike riding, brisk walking Baseball, yard work, hiking, brisk walking
Vigorous-intensity aerobic Bike riding, jumping rope, running, soccer, basketball Jumping rope, bike riding, karate, basketball, cross-country skiing
Muscle-strengthening Modified push-ups, sit-ups, rope or tree climbing Exercises with hand-held weights, push-ups, pull-ups, climbing wall
Bone-strengthening Jumping rope, running, hopping, skipping, gymnastics Jumping rope, running, sports like gymnastics, basketball
CDC, 2008
15
Physical Activity Youth
CDC, 2008
16
Physical Activity Schools
  • In 2007, only 30 of 9th-12th grade students
    said they attended physical education classes
    every day. (CDC, 2008)
  • Does physical activity have any affect on
    academics?
  • What can schools do?

17
Physical Activity Communities
  • What can communities do to encourage physical
    activity?
  • Community-wide campaigns
  • Improvements
  • Partner with schools
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