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The Post War Boom

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... Jackie Robinson breaks color barrier in MLB. ... Common Sense Book of Baby and Child Care Toy sales ... Document presentation format: On-screen Show – PowerPoint PPT presentation

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Title: The Post War Boom


1
Chapter 27
  • The Post War Boom

2
Readjustment after the war
  • GI Bill goes in to effect
  • Housing crisis
  • Redefining the family
  • Economic adjustment in post war economy

3
People begin moving to the suburbs
4
The 1950s and the American Dream
5
Business began to change
  • Conglomerates
  • A major corporation that owns several businesses
    that are not related
  • ATT
  • Xerox
  • General Electric
  • Proctor and Gamble
  • R.J. Reynolds
  • General Foods

6
Franchise
  • A business that sets up several stores selling
    the same products in different locations
  • McDonalds was one of the first
  • McDonald brothers sold the franchise rights to
    ray Kroc

7
The Baby Boom
8
The Baby Boom Era
  • Advances in Medicine
  • Dr Jonas Salk Polio Vaccine
  • Dr. Benjamin Spock Common Sense Book of
  • Baby and Child Care
  • Toy sales 1.25 Billion
  • 10 Million new Elementary school children In
    California, A new school opened every 7 days

9
Womens roles
  • Women began to work outside the home
  • They were bored with the stereotypical female
    role
  • The Feminine Mystique Book describing the
    problem with stay at home moms
  • 1960 40 of women with children ages 6 to 17
    worked outside the home.

10
Consumerism Buying of material goods.
11
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12
Planned Obsolescence
  • Items were built with a shelf life and designed
    to tear up after a short time period do the
    consumer would need to buy more.
  • People began buying items on credit The Diners
    Club issued the first credit card in 1950 and the
    first American Express card in 1958

13
Advertising Boomed
  • 1950 - 6 Billion in Advertising
  • 1955 - 9 Billion in advertising
  • Television became the medium of choice
  • 1941 1 minute of TV time cost 9
  • 1960 - 1.6 Billion spent on TV ads alone
  • 2001 30 seconds of airtime during the Super
    bowl cost 2.2 Million

14
Mass Media
  • 1948 9 of American Homes had access to TV
  • 1950 50 of American Homes had TV
  • 1960 90 of homes had Television, Approximately
    45 Million
  • FCC Federal Communications Commission
  • TV Dinners

15
Rock N Roll
16
JAZZ
17
Social Unrest Persists
  • 1946 Truman created a Presidents Commission on
    Civil Rights
  • April 15, 1947 Jackie Robinson breaks color
    barrier in MLB.
  • July 1948 Truman issues executive order for
    integration in military, etc

18
Election of 1948
  • Dixiecrats nominate Strom Thurman for president
    (protest candidate)
  • Republican candidate Thomas Dewey
  • Truman wins in upset
  • Trumans economic program Fair Deal
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