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Intro to

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Intro to HBO Roots in 1950 s management failures Introduce social science knowledge to business Draw from psychology, sociology, economics, biology, ethics ... – PowerPoint PPT presentation

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Title: Intro to


1
Intro to HBO
  • Roots in 1950s management failures
  • Introduce social science knowledge to business
  • Draw from psychology, sociology, economics,
    biology, ethics, statistics and researh methods
  • Focus on the Human side of enterprise

2
Course Requirements
  • Possess COB computer notebook
  • Acquire, read assigned textbook
  • Show up, listen actively, take notes
  • Complete 2 exams
  • Propose change, deliver written report on that
    analysis
  • Note class web pages

3
Basis of Knowledge in HBO
  • In any discipline, the methods for establishing
    knowledge are key
  • In HBO, 3 common methods found
  • Logic, and math modeling
  • Case analysis
  • Systematic empirical research
  • Of the 3, the last systematic, empirical
    research provides the better information

4
Systematic empirical research
  • Level of analysis from atoms to universes
  • Ecological fallacy
  • Role of As if modeling
  • Samples/Measures/Replication
  • Representative
  • Valid, independent of method
  • Independent verification

5
Good theory
  • TAPS
  • Testable
  • Accurate
  • Predictive
  • Simple

6
McShane/VonGlinows 5 anchors
  • Multidisciplinary
  • Systematic research
  • Contingency modeling
  • Multiple levels of analysis
  • Open systems approach
  • Read Chapters 1,2
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