Section 10.2 Working Together

1
Marketing Essentials
n Chapter 10 Interpersonal Skills
Section 10.2 Working Together
2
SECTION 10.2
Working Together
What You'll Learn

• The importance of teamwork in the business world
• Six aspects of successful teamwork

3
SECTION 10.2
Working Together
Why It's Important
Teamwork in business is like teamwork in the
sports arena. You may not wear a uniform in the
work world, but you will be a member of a team
dedicated to achieving specific goals. Develop
the habit of being a good team member by always
fulfilling your responsibilities, and you won't
let your team down on your job.
4
SECTION 10.2
Working Together
Key Terms

• consensus
• agreements

5
SECTION 10.2
Working Together
Teamwork
A team is a group of people who work together to
achieve a goal. Teamwork is the skill they use
to achieve that goal. Effective teams employ the
following strategies

• training
• team planning
• team goals
• assigning roles

• agreements
• shared leadership and shared responsibility

6
SECTION 10.2
Working Together
Training
To be an effective team member, you must have
training for all the tasks you will perform. On
the job, people are cross-trained for many tasks
on a team. This gives the team flexibility and
several strengths. Work becomes more enjoyable
when you know you will not be doing the same
thing every day.
7
SECTION 10.2
Working Together
Team Planning
Before a team can begin working together on a
project, it is important for the team to make a
plan. This will ensure that each team member
understands what will be involved in the project.
8
SECTION 10.2
Working Together
Team Goals
Before a team can begin to act, it has to be
clear about what its goals are. Team members must
first feel involved in defining a goal in order
to feel committed to it.
9
SECTION 10.2
Working Together
Assigning Roles
Each person on the team needs to know which part
of the process he or she is responsible for each
day. Members are usually assigned tasks based on
their skills and experience.
10
SECTION 10.2
Working Together
Agreements
An agreement is a specific commitment that each
member makes with the group. It is like a
contract or a promise to perform a certain task
within a certain period of time. A team's
agreements must be consistent with its goals.
11
SECTION 10.2
Working Together
Shared Responsibility and Shared Leadership
Each member must feel responsible for the whole
team's efforts in order for a team to work. That
is shared responsibility. Shared leadership
allows all team members to perform some
management functions.
12
ASSESSMENT
10.2
Reviewing Key Terms and Concepts
1. What is teamwork? Why is it important in
the business world? 2. List six aspects of
successful teamwork. 3. What is a consensus? 4.
What is the idea behind shared leadership?
13
ASSESSMENT
10.2
Thinking Critically
Why would employees be more motivated to perform
well on a team than in an individual effort?
14
10.2
Graphic Organizer
The Aspects of Successful Teamwork
Training Team Planning Team Goals Assigning
Roles Agreements Shared Leadership Shared
Responsibility
Successful Teamwork
15
Marketing Essentials
End of Section 10.2