Communication plan for the Alcohol and Drug Prevention among Youth -situation analysis for evidence based policies project

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Communication plan for the Alcohol and Drug
Prevention among Youth -situation analysis for
evidence based policies project
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Introduction

• Requirement from grant contract (Article 6.1.)
• Approval from European Commission
• Goal is to specify communication objectives,
  target groups, tools, activities, indicators,
  resources
• Facilitate general communication and engagement
  among ADPY project network
• WP 2 is the basis for the communication plan

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Objectives

• Increase the visibility
• awareness
• process
• outcome/ accomplishments
• impact of ADPY project
• Inform about EU role
• support
• cooperation in ADPY project

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Target groups

• Public health specialists
• Practitioners
• Policy-makers
• Social pedagogues
• School nurses
• Public health practitioners and policy-makers
  within the whole Northern Dimension area

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Activities and communication tools (1)

• Internal activities (within NDPHS)
• Meetings
• EG on Primary Health and Prison Health Systems
  (2 meetings 7th and 13th month, tbc.)
• EG on Alcohol and Substance Abuse (2 meetings
  7th and 13th month, tbc.)
• TG on Alcohol and Drug Prevention among Youth (3
  meetings 1st, 7th and 13th month, tbc.)
• Committee of Senior Representatives (CSR) (2
  meetings 7th and 13th month, tbc.)
• Partnership Annual Conference (PAC) (1st month)

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Activities and communication tools (2)

• External activities
• On-going process starting from the 4th month
• Main activities include
• updating websites
• publishing e-news/ e-newsletters
• developing a press-release
• tailoring and disseminating manuals

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Indicators
Tool Indicator
Websites List of websites
E-newsletters/ newsletters Number of e-newsletters/ newsletters published
E-news Number of e-news published
Database Publication date, when ADPY project was published in database
Press-release Number of press-releases
Events List of events Number of participants in these events
Manuals Number of manuals List of and number of institutions and/or individuals receiving the manuals
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Resources

• Human resources
• NDPHS Secretariat - primary role in managing the
  communication activities
• Project Partners - responsible for the
  visibility of the project in their
  communities and organizations
• Financial resources
• Total estimated budget 23,710 Euro (6.3 of the
  total budget)

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Take-home message

• Identify local communication channels (websites,
  media etc.) in your community
• Use these identified channels to disseminate
  information about ADPY project
• Inform the ADPY project leadership about the
  communication activities that you carry out in
  your community (to be included in technical/
  narrative reports)
• When reporting about communication activities,
  use indicators described above
• Specify that ADPY project received EU funding in
  any communication activity that you conduct
  (follow the Grant Contract requirements!)

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Practical information

• EU logos are available at http//ec.europa.eu/eur
  opeaid/work/visibility/index_en.htm
• Communication and Visibility Manual for EU
  External Actions http//ec.europa.eu/europeaid/wo
  rk/visibility/documents/communication_and_visibili
  ty_manual_en.pdf

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• Thank you for your attention!