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Competition

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Unit 1 Topic 1.1.4 Must learn: to analyse competition Should learn: to understand strengths and weaknesses of a business Could learn: to evaluate opportunities to get ... – PowerPoint PPT presentation

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Title: Competition


1
Competition
  • Unit 1
  • Topic 1.1.4

2
Lesson Objectives
  • Must learn to analyse competition
  • Should learn to understand strengths and
    weaknesses of a business
  • Could learn to evaluate opportunities to get
    ahead of competition

3
Starter
  • Brain storm What is competition?

Competition
4
C. Having better products
D. Dealing effectively with complaints
  • Being
  • cheaper
  • than rivals

Starter Write 1-5 in book Then match to a letter
B. Having a reputation which allows you to charge
more
E. Providing customers with good service
5
C. Having better products
B. Having a reputation which allows you to charge
more
E. Providing customers with good service
D. Dealing effectively with complaints
  • Being
  • cheaper
  • than rivals

6
Analysing the Compeition
  • A business must be aware of competitors and what
    they are offering-
  • Product Range
  • Quality
  • Design
  • Selling Experience of competitor
  • After-Sales Service
  • Price
  • Brand Image
  • Suppliers

7
Competition
  • To stay competitive, a
  • business will aim to
  • match or beat
  • competitors on.....
  • now describe what
  • these factors mean and
  • why they are important

8
Analysing the Compeition
9
Plenary
10
Homework
  • Think of a business idea. Identify and describe
    the market segments who might be interested in
    each style.
  • Think about your competitors all the other
    businesses selling products similar to yours
    and decide how you will position yourself in this
    market.
  • Depending on the position you are aiming for you
    need to make decisions on
  • Quality
  • Selling experience
  • After-sales service
  • Price
  • Brand image
  •  
  • Decide on how you will try and establish your
    brand in the market logo, catch-phrase,
    publicity...
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