Hosting Windows Media: Best Practices 7-316 Oliver Pribramsky Program Manager, Deployment Team Digital Media Division Microsoft Corporation

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Hosting Windows Media Best Practices7-316Oliv
er PribramskyProgram Manager, Deployment
TeamDigital Media DivisionMicrosoft Corporation
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Agenda

• Overview of Windows Media Services in Windows
  2000
• Getting up and running quickly
• Maintaining quality in large deployments
• Maintaining 24x7 operations

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Windows Media Content Development and Deployment
UNICAST, MULITCAST
Live Content
License Server
End Users Home, Business
Live Feed
Encoding Workstation
On-demand Content
Web Server
Windows Media Services Server
Streaming from a Web Server
Download Play
Streaming from a WM Server
Editing Workstation
Stored Content
Playback
Distribution
Authoring
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Windows Media Technologies 7
Internet BroadbandReady
Highest Quality Audio Video
Easiest to Use Extend
Industrial StrengthSecurity
Highest Scalability Reliability
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Windows Media FeaturesNetwork-Friendly Streaming

• Unicast and Multicast support
• Live and On-Demand streaming
• Adapts to Network conditions
• Logging and Monitoring interfaces
• Controlled access (Security)
• Commerce and Advertising solutions

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Unicast And MulticastWindows Media Features

• Unicast streaming
• Copy files for on-demand streaming
• Use Wizard for live streaming
• Multicast streaming
• Use Wizards for easy configuration
• Content grouped for flexibility
• Clients fail over to Unicast by default
• Multicast File Transfer service

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Live And On-Demand Windows Media Features

• Live Streaming
• Source from Encoder or Server
• Create Server Side Playlists
• Multicast on-demand content as if live
• On-Demand Streaming
• Users initiate playback via Unicast
• Control experience via ASX Playlists

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Adapts To Network Windows Media Features

• Intelligent Streaming
• For content with multiple bitrates
• Client/Server negotiate bandwidth
• Stream Thinning
• Adapts to network congestion
• Server Throttling
• Control bandwidth used by server
• HTTP Streaming
• Streams through firewalls to reach users

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Streaming Versus Web Server
Requirement Web Streaming
On-Demand Yes Yes
Live Streaming No Yes
Unicast Yes Yes
Multicast No Yes
Bandwidth Throttling No Yes
Content Control No Yes
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Controlled Access (Security)Windows Media
Features

• Exclude access by IP Address (Live, On-Demand,
  Multicast)
• Optionally require authorization
• Basic Authentication (clear-text)
• NTLM Challenge/Response (encrypted)
• Membership (Site Server)
• Other Authorization Plug-in (Extensible)
• Restrict access via NTFS Security (ACL)
• Encrypt on-demand content with DRM

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Logging And MonitoringSophisticated Analysis

• Logging and Reporting on usage
• Unicast and Multicast logging available
• Log file captures 44 different fields
• Multiple 3rd party reporting solutions available-
• Lariat, MarketWave, WebTrends
• Free version of Lariat MediaReports available
  from our web site
• Monitoring server activity
• Performance Monitor or SNMP Alerts

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Hosting Windows MediaPlanning Stage

• How will you stream content?
• Live and/or On-Demand
• How will you make money?
• Commerce and Advertising
• How will you provide the service?
• Windows Media Technology
• Caching, Distribution solutions

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Building Your ServerPreparing to host Windows
Media

• Hardware Tips and Tricks
• Hardware RAID 0 for on-demand
• Use Fast or Gigabit Ethernet interface
• Install at least 256-512MB of RAM
• Multiple processors
• Use Windows Media Load Simulator
• Test the system scalability
• Read the Deployment Guide
• http//microsoft.com/windowsmedia

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Getting Up Running Quickly
Windows Media Player
Windows Media Server

• Install Windows 2000 and Windows Media Services
• Load Windows Media Content
• Create Meta-files
• Link from Web page
• Stream your audio and video content

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Building A Server Farm Enhanced Scalability
Central Content Site
Windows Media Server Farm
Load Balancing System
Playback
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Server Administration
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Best Scalability for Delivering Digital Media

• Industry-leading scalability with Windows 2000
  Servers
• Up to 9,000 concurrent streams at dial-up bit
  rates
• Up to 2,400 broadband streams at 100KB
• Windows Media Services offer scalable bandwidth
• Support and deliver live broadcasts and
  streaming-stored multimedia content
• Bit rates from 6 kbps to gt10 Mbps
• Intelligent Streaming Automatic selection of
  best bandwidth stream
• Microsoft Labs testing an 8-processor Dell P-III
  Xeon _at_ 500 MHz, 1 GB RAM, 1 Gigabit Ethernet NIC

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ExtensibilityWhats important for streaming

• Automate Server with COM/DCOM
• Change server configuration
• List client and server connections
• Extend Server through Plug-ins
• Authentication and Authorization
• Event notification and control
• Use Windows Media SDK and Visual Basic, Visual
  C, etc

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Caching And DistributionThird party Windows
Media solutions

• Caching
• Intercept Live and On-Demand streaming
• Windows Media third party supported includes
  Inktomi, Network Appliance, Infolibria
• Distribution
• Pro-actively push content close to user
• Windows Media third-party support includes
  Akamai, iBEAM, Digital Island

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Content Distribution Networks Optimized for
Unicast Multicast
Central Content Site
Windows Media Server
UDP, TCP, HTTP
IP Multicast

Cache / Distribution Sites
IP Multicast
Dial Up or VPN
Playback
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CDN - Edge Services Lower Costs, Great Quality,
Improved Scalability
Windows Media Server
Dial Up
Cable
DSL
Cached Windows Media Content
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Call to Action

• Read Inside Windows Media
• Install Windows 2000 Server including Windows
  Media Services
• Resources
• Windows Media Product Site
• http//microsoft.com/windowsmedia
• Windows Media Developer Center
• http//msdn.microsoft.com/windowsmedia

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SummaryWindows Media Services

• Has all the features you need
• Highest quality streaming audio/video
• Live or On-Demand, Unicast or Multicast
• Highly reliable and scalable
• Industrial strength server
• Industry leading performance
• The best platform for your business
• Solutions for Commerce and Advertising
• Strong partnerships for Caching and Distribution

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Windows Media _at_TechEd

• Windows Media 7 Platform Overview
• Monday 6/5 12noon
• Incorporating Windows Media Into Web Sites
• Monday 6/5 5pm
• Hosting Windows Media Best Practices
• Tuesday 6/6 315pm
• Creating Skins for the Windows Media Player 7
• Wednesday 6/7 430pm
• Windows Media SDK Under the Hood
• Thursday 6/8 315pm
• Digital Rights Management
• Thursday 6/8 430pm
• Windows Media Authoring Capturing from Screen,
  Live Pre-Recorded Media
• Thursday 6/8 615pm

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