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Hosting Windows Media: Best Practices 7-316 Oliver Pribramsky Program Manager, Deployment Team Digital Media Division Microsoft Corporation

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Title: Hosting Windows Media: Best Practices 7-316 Oliver Pribramsky Program Manager, Deployment Team Digital Media Division Microsoft Corporation


1
Hosting Windows Media Best Practices 7-316 Oliv
er Pribramsky Program Manager, Deployment
Team Digital Media Division Microsoft Corporation
2
Agenda
  • Overview of Windows Media Services in Windows
    2000
  • Getting up and running quickly
  • Maintaining quality in large deployments
  • Maintaining 24x7 operations

3
Windows Media Content Development and Deployment
UNICAST, MULITCAST
Live Content
License Server
End Users Home, Business
Live Feed
Encoding Workstation
On-demand Content
Web Server
Windows Media Services Server
Streaming from a Web Server
Download Play
Streaming from a WM Server
Editing Workstation
Stored Content
Playback
Distribution
Authoring
4
Windows Media Technologies 7
Internet Broadband Ready
Highest Quality Audio Video
Easiest to Use Extend
Industrial Strength Security
Highest Scalability Reliability
5
Windows Media Features Network-Friendly Streaming
  • Unicast and Multicast support
  • Live and On-Demand streaming
  • Adapts to Network conditions
  • Logging and Monitoring interfaces
  • Controlled access (Security)
  • Commerce and Advertising solutions

6
Unicast And Multicast Windows Media Features
  • Unicast streaming
  • Copy files for on-demand streaming
  • Use Wizard for live streaming
  • Multicast streaming
  • Use Wizards for easy configuration
  • Content grouped for flexibility
  • Clients fail over to Unicast by default
  • Multicast File Transfer service

7
Live And On-Demand Windows Media Features
  • Live Streaming
  • Source from Encoder or Server
  • Create Server Side Playlists
  • Multicast on-demand content as if live
  • On-Demand Streaming
  • Users initiate playback via Unicast
  • Control experience via ASX Playlists

8
Adapts To Network Windows Media Features
  • Intelligent Streaming
  • For content with multiple bitrates
  • Client/Server negotiate bandwidth
  • Stream Thinning
  • Adapts to network congestion
  • Server Throttling
  • Control bandwidth used by server
  • HTTP Streaming
  • Streams through firewalls to reach users

9
Streaming Versus Web Server
Requirement Web Streaming
On-Demand Yes Yes
Live Streaming No Yes
Unicast Yes Yes
Multicast No Yes
Bandwidth Throttling No Yes
Content Control No Yes
10
Controlled Access (Security) Windows Media
Features
  • Exclude access by IP Address (Live, On-Demand,
    Multicast)
  • Optionally require authorization
  • Basic Authentication (clear-text)
  • NTLM Challenge/Response (encrypted)
  • Membership (Site Server)
  • Other Authorization Plug-in (Extensible)
  • Restrict access via NTFS Security (ACL)
  • Encrypt on-demand content with DRM

11
Logging And Monitoring Sophisticated Analysis
  • Logging and Reporting on usage
  • Unicast and Multicast logging available
  • Log file captures 44 different fields
  • Multiple 3rd party reporting solutions available-
  • Lariat, MarketWave, WebTrends
  • Free version of Lariat MediaReports available
    from our web site
  • Monitoring server activity
  • Performance Monitor or SNMP Alerts

12
Hosting Windows Media Planning Stage
  • How will you stream content?
  • Live and/or On-Demand
  • How will you make money?
  • Commerce and Advertising
  • How will you provide the service?
  • Windows Media Technology
  • Caching, Distribution solutions

13
Building Your Server Preparing to host Windows
Media
  • Hardware Tips and Tricks
  • Hardware RAID 0 for on-demand
  • Use Fast or Gigabit Ethernet interface
  • Install at least 256-512MB of RAM
  • Multiple processors
  • Use Windows Media Load Simulator
  • Test the system scalability
  • Read the Deployment Guide
  • http//microsoft.com/windowsmedia

14
Getting Up Running Quickly
Windows Media Player
Windows Media Server
  • Install Windows 2000 and Windows Media Services
  • Load Windows Media Content
  • Create Meta-files
  • Link from Web page
  • Stream your audio and video content

15
Building A Server Farm Enhanced Scalability
Central Content Site
Windows Media Server Farm
Load Balancing System
Playback
16
Server Administration
17
Best Scalability for Delivering Digital Media
  • Industry-leading scalability with Windows 2000
    Servers
  • Up to 9,000 concurrent streams at dial-up bit
    rates
  • Up to 2,400 broadband streams at 100KB
  • Windows Media Services offer scalable bandwidth
  • Support and deliver live broadcasts and
    streaming-stored multimedia content
  • Bit rates from 6 kbps to gt10 Mbps
  • Intelligent Streaming Automatic selection of
    best bandwidth stream
  • Microsoft Labs testing an 8-processor Dell P-III
    Xeon _at_ 500 MHz, 1 GB RAM, 1 Gigabit Ethernet NIC

6
18
Extensibility Whats important for streaming
  • Automate Server with COM/DCOM
  • Change server configuration
  • List client and server connections
  • Extend Server through Plug-ins
  • Authentication and Authorization
  • Event notification and control
  • Use Windows Media SDK and Visual Basic, Visual
    C, etc

19
Caching And Distribution Third party Windows
Media solutions
  • Caching
  • Intercept Live and On-Demand streaming
  • Windows Media third party supported includes
    Inktomi, Network Appliance, Infolibria
  • Distribution
  • Pro-actively push content close to user
  • Windows Media third-party support includes
    Akamai, iBEAM, Digital Island

20
Content Distribution Networks Optimized for
Unicast Multicast
Central Content Site
Windows Media Server
UDP, TCP, HTTP
IP Multicast

Cache / Distribution Sites
IP Multicast
Dial Up or VPN
Playback
21
CDN - Edge Services Lower Costs, Great Quality,
Improved Scalability
Windows Media Server
Dial Up
Cable
DSL
Cached Windows Media Content
22
Call to Action
  • Read Inside Windows Media
  • Install Windows 2000 Server including Windows
    Media Services
  • Resources
  • Windows Media Product Site
  • http//microsoft.com/windowsmedia
  • Windows Media Developer Center
  • http//msdn.microsoft.com/windowsmedia

23
Summary Windows Media Services
  • Has all the features you need
  • Highest quality streaming audio/video
  • Live or On-Demand, Unicast or Multicast
  • Highly reliable and scalable
  • Industrial strength server
  • Industry leading performance
  • The best platform for your business
  • Solutions for Commerce and Advertising
  • Strong partnerships for Caching and Distribution

24
Windows Media _at_TechEd
  • Windows Media 7 Platform Overview
  • Monday 6/5 12noon
  • Incorporating Windows Media Into Web Sites
  • Monday 6/5 5pm
  • Hosting Windows Media Best Practices
  • Tuesday 6/6 315pm
  • Creating Skins for the Windows Media Player 7
  • Wednesday 6/7 430pm
  • Windows Media SDK Under the Hood
  • Thursday 6/8 315pm
  • Digital Rights Management
  • Thursday 6/8 430pm
  • Windows Media Authoring Capturing from Screen,
    Live Pre-Recorded Media
  • Thursday 6/8 615pm

25
(No Transcript)
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