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FEDHASA Presentation to Portfolio Committee on Tourism 21 February 2012

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... Areas of growth and development Increasing Decreasing Investment opportunities Value realised from tourism/hospitality Erratic trends ... – PowerPoint PPT presentation

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Title: FEDHASA Presentation to Portfolio Committee on Tourism 21 February 2012


1
FEDHASA Presentation to Portfolio Committee on
Tourism 21 February 2012
2
Introduction
  • FEDHASA in process of reviewing strategic plan
  • Key priorities that have been identified to
    realise objective
  • FEDHASA is recognised and respected as the
    prime representative for the South African
    hospitality industry
  • Strategic Priorities
  • Build Trust
  • Define Organisation
  • Deliver Relevant Value
  • Deliver Products
  • Ensure Viability
  • Establish Identity
  • Promote Product
  • Build Government Relations
  • Enable Training

3
Enterprise development and partnerships
  • Sectors of tourism
  • Hospitality focus
  • Other sectors
  • Types of hospitality enterprises - range
    spreads
  • Big hotels
  • Lodges
  • Guest houses
  • Self catering
  • Bed Breakfast
  • Partnerships for
  • Development
  • Providing services
  • Training
  • Stakeholder partners
  • Government
  • Consumers
  • Labour

4
Enterprise development and partnerships
  • Resources available
  • DTI grants for small players (not easy to
    access due to rules)
  • Skills Development re Educator programme
  • Training development
  • Capacity of hospitality host properties
  • Discipline commitment from learners
  • Needs
  • Revisit TECSA
  • Review status
  • Develop new prioritieS
  • Funding access for first timers
  • Market access for smmes
  • Re-establish fund the concept practise of
    "apprenticeship"
  • Trainers
  • Learners

5
Initiatives to increase domestic tourism
development
  • Types of domestic market
  • Corporate
  • Leisure
  • Destination marketing initiatives
  • Focus areas
  • Geographic Seasonal
  • Opportunities for focus
  • Promotions
  • SAT - "Short Left"
  • Own Big Small industry players
  • Needs
  • Revisit "Short Left

6
The tourism sector contribution to development,
growth and job creation
  • Guest Houses rezoning takes long and costly
  • Bed Breakfast rezoning takes long and costly
  • Business Tourism (CVBs) - MICE
  • Government business sources
  • Government delay in payment process smmes
  • Avoid budget cut in Travel Tourism (sustainable
    jobs)

7
The tourism sector contribution to development,
growth and job creation
  • Areas of growth and development
  • Increasing
  • Decreasing
  • Investment opportunities
  • Value realised from tourism/hospitality
  • Erratic trends
  • Sustainability
  • Needs
  • Business tourism fund to bid for
    international events conferences
  • Strengthen Convention Visitors Bureaus
    (CVB) through stronger industry linkages

8
Support for sustainable livelihoods to small,
medium and micro enterprises
  • Government support needed
  • Settle the accounts on time (cashflow management)
  • DTI grants policy and procedures are not easy
    to access funds
  • Distribution of Government business, consider
    small towns (Conferences)

9
Support for sustainable livelihoods to small,
medium and micro enterprises
  • Servicing tourism industry
  • Value chain
  • Own SMME entities
  • Supporting big players
  • Funding and finance example
  • Needs
  • Access to finance for SMMEs
  • Improve training opportunities for SMMEs

10
Shift in geographic markets and geographic spread
  • Trends
  • Statistics
  • Increases
  • Inbound
  • Outbound
  • Special issues
  • African vs Western
  • Family friends focus
  • Affordability
  • Areas
  • Local
  • Regional/provincial
  • National
  • SADC
  • Africa
  • International

11
Shift in geographic markets and geographic spread
  • Why shifts
  • Economic environment
  • Local International
  • Travel trends
  • Travellers preferences
  • Costs of travel
  • Market realities
  • Western vs African
  • Time interest focus
  • Quality time with family
  • Home
  • Visiting
  • Traditional home
  • Family friends
  • Bus travel
  • Infrastructure
  • Balance new investment vs maintenance
  • e.g. Northern Berg access roads

12
Shift in geographic markets and geographic spread
  • Needs
  • Recognition of reality and needs of our local
    market people - we are not catering for real
    needs!
  • Competitive local costing and affordability
    considerations
  • Road access

13
Successes and challenges
  • Successes
  • Imvelo Awards
  • Responsible tourism
  • Representative organisations exist
  • Relationships with stakeholders
  • Government
  • Communities
  • Labour stability
  • Tourism Business Council of South Africa

14
Successes and challenges
  • Challenges
  • Need enabling environment
  • Government policy - Support or Hindrance?
  • Political - Support or Hindrance?
  • Stronger working relationships with government
    agencies
  • National
  • Provincial
  • Local
  • Recognition of the collective voice of
    tourism industry
  • Skills development
  • Quality quantity of school leavers
  • Bridging courses
  • Global trends
  • Economic meltdown
  • Changing markets
  • Hospitality industry training resources
    established
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