Shoppers Drug Mart: Our Approach to Government Relations Presentation to the Canadian Assistive Devices Association 19 September 2012 - PowerPoint PPT Presentation

Loading...

PPT – Shoppers Drug Mart: Our Approach to Government Relations Presentation to the Canadian Assistive Devices Association 19 September 2012 PowerPoint presentation | free to download - id: 7192af-YzYwM



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Shoppers Drug Mart: Our Approach to Government Relations Presentation to the Canadian Assistive Devices Association 19 September 2012

Description:

Shoppers Drug Mart: Our Approach to Government Relations Presentation to the Canadian Assistive Devices Association 19 September 2012 What is Government Relations? – PowerPoint PPT presentation

Number of Views:98
Avg rating:3.0/5.0
Slides: 12
Provided by: JeffM202
Learn more at: http://www.cadaonline.ca
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Shoppers Drug Mart: Our Approach to Government Relations Presentation to the Canadian Assistive Devices Association 19 September 2012


1
Shoppers Drug Mart Our Approach to Government
RelationsPresentation to the Canadian Assistive
Devices Association19 September 2012
2
What is Government Relations?
XYZ will help business and create jobs
  • Process of informing decision-makers on
    particular issues to help shape public-policy.
    Involves
  • Representing or supporting a cause or issue on
    behalf of oneself and/or others
  • Building a winning case with governments through
    evidence and robust business cases
  • Establishing relationships with other groups to
    help promote your message.

From the research, XYZ seems the best option to
boost growth
Of the options, XYZ is best for our community
3
Why is Government and Stakeholder Relations
Important?
  • Shoppers Drug Mart focuses on building
    partnerships with government and third party
    stakeholders to develop relationships to address
    and influence legislation , regulations and
    policies to secure such funding.
  • Building partnership with government and
    stakeholders strategically enhances an
    organizations interests by being better able to
    anticipate future developments, influence them as
    necessary and identify new opportunities to
    create value.
  • The best practices of government relations and
    stakeholder management go further in trying to
    shape future policies, legislation and
    regulations, not those merely in their
    organizations immediate interests, but in line
    with their forward-looking strategies.
  • The partnerships that Shoppers Drug Mart builds
    with other key stakeholders, including pharmacy
    associations, faculties of pharmacy, business
    associations and think-tanks and patient and
    disease associations will influence how we are
    viewed by external audiences, including
    government, and will also allow us to build
    alliances to help better influence public policy.

4
Value of Engaging with Elected Officials
  • Public policy is shaped by business, the media,
    activist groups, professional organizations,
    social and economic groups and individuals who
    believe strongly in an issue(s)
  • By educating your elected official about your
    organizations issues you help them better
    understand the local issues and the positive role
    that your organization plays
  • A proactive approach will result in better
    working relationships with elected officials and
    establish an environment that allows for more
    understanding and future cooperation
  • Keeping elected officials informed and up-to-date
    on your activities can also help insulate you
    from problems down the road. If a crisis does
    erupt, you will benefit from having an already
    establish relationship with key elected officials
  • Engagement with government doesnt happen over
    night it is process of building relationships
    with a long-term objective, the end result
    including numerous benefits to you and the
    community

5
Key elements of Government Relations
1
3
2
6
Government and Stakeholder Engagement Key
Objectives
  • Critical Success Factors
  • Commitment to a long-term strategy
  • Engagement of multiple organizational levels,
    aligned to the strategy
  • Promote issues with officials and politically
    from both sides of the house
  • Need to ensure alignment with industry
    associations as a key driver of pharmacy issues

7
Elements of a Strong Strategy
1
2
3
8
Process Overview
5
1
2
4
3
9
Reminder Two Parts to Effective Government
Relations
Internal Getting sufficient buy-in to gather
information to tackle problems and use government
to boost competitive advantage. Guide the
organization on the factors that influence
policy.
External Knowing the process, who to contact and
when. Able to anticipate issues arising and build
coalitions around a cause. Provide understanding
of reality outside political bubble.
10
Reality Check
Build foundations Preparation comes first. Going
into meetings without a strategy and strong
messages can do more harm than good.
Be patient Everything takes more time in
government. Once credibility is established
things get easier, but nothing will happen
overnight.
Be realistic Larger policy changes can take
months or years to go through all the stages of
government. Balance objectives to include shorter
term, achievable goals.
11
Summary
1
2
Determine type of role you want to play
Work with organization to set priorities
3
Develop strategy around targets issue
About PowerShow.com