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Effective Lobbying:

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Title: Effective Lobbying: Author: Wanda Lynn Last modified by: Your User Name Created Date: 10/21/2005 3:40:13 PM Document presentation format – PowerPoint PPT presentation

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Title: Effective Lobbying:


1
Effective Lobbying
2
Effective Lobbying
Define Your Issue
3
Effective Lobbying
  • The Basics
  • Political Action
  • Grassroots Lobbying
  • Advocacy

4
Effective Lobbying
  • Where does lobbying begin?

5
Effective LobbyingWhere does lobbying begin?
  • Your work site
  • Local offices
  • Friends living rooms
  • Phone conversations
  • E-mails, telegrams
  • Social events
  • Community meetings
  • Hearing rooms

6
Effective Lobbying Dos or Donts?
  • Check those items that contribute to effective
    lobbying.

7
Effective Lobbying Dos and Donts
  • Do
  • Get to the point soon and focus on your issue.
    Time is precious.
  • Keep it simple. Explain in simple and
    straightforward terms the logic supporting your
    position.

8
Effective Lobbying Dos and Donts
  • Do
  • Get to know reps staff they can be as
    important as the lawmaker.
  • Know your issue.
  • Remember theres strength in numbers. Many issues
    are decided on the volume of communications
    received.

9
Effective Lobbying Dos and Donts
  • Do
  • Remember important information. (Your contact
    information with all your communications,
    pertinent data, bill , etc.)
  • Commit to your cause. Follow-up with letters and
    calls after the initial contact.
  • Be a good winner and loser remember, you win
    some and you lose some.

10
Effective Lobbying Dos and Donts
  • Do
  • Be patient. Results could take several months
    or even several sessions.
  • Ask lawmakers to state their positions.
  • Thank your lawmaker, no matter what the outcome.
  • Use the media.

11
Effective Lobbying Dos and Donts
  • Dont
  • Cover multiple issues in one communication.
  • Use form letters to convey a consistent message.
  • Underestimate the weight given to letters and
    phone calls.
  • Make one contact to the lawmaker, then drop the
    issue.

12
Effective Lobbying Dos and Donts
  • Dont
  • Let the lawmaker know that your organization has
    asked you to contact him/her.
  • Ignore opportunities to visit your lawmaker at
    home.
  • Lie never.
  • Forget that you and your lawmaker need each
    other.

13
Effective LobbyingBuilding Relationships
  1. Get to know the political powers before you ask
    them to do something for you.
  2. Establish a positive relationship with your
    representatives through visits, phone calls,
    E-mails, etc.
  3. Visit your representatives in your district.

14
Effective LobbyingBuilding Relationships
  1. Invite your representatives to your work site.
  2. Provide them with background information and
    offer yourself as a resource.
  3. Provide recognition and visibility in exchange
    for their support.

15
Effective LobbyingMessage Articulation
  1. Know and plan delivery of your message.
  2. Practice, practice, practice! Nothing is more
    impressive than a smooth and professional
    presentation.
  3. Be brief. Show you value their time.
  4. Get to the point.
  5. Be courteous.
  6. Dont forget to close. Ask for their support.

16
Effective LobbyingProfessional Image
  • Punctuality
  • Know where to go
  • Arrive at least 15 minutes early
  • Physical Appearance
  • You only get one chance to make a first impression

17
Effective LobbyingProfessional Image
  • Proper Dress
  • A suit is recommended for both men and women.
  • Men may wear pants and jacket.
  • Women may wear a skirt and a jacket. (appropriate
    length)
  • Best colors are navy, black, and beige.
  • Shoes
  • Men should wear polished dress shoes.
  • Women should wear polished, medium heels with
    closed toes.

18
Effective LobbyingProfessional Image
  • Jewelry
  • Jewelry should be neat and simple.
  • Guys should not wear earrings.
  • Makeup
  • Makeup should be applied neatly and
    conservatively.
  • Lipstick color should be a natural or light
    shade.
  • Nails should either be polished clear or red.
  • Hair
  • Hair should be neat.
  • Wear long hair pulled back away from face.

19
Effective LobbyingProfessional Image
  • Body Language Conveys Confidence
  • Stand and sit straight. (Practice by placing a
    book on your head.)
  • Promote a positive image with a pleasant facial
    expression. (Practice in a mirror.)
  • Be the first to extend your hand in greeting.
  • Place your arms on the chairs armrests or by
    your side with your hands gently locked in your
    lap. (avoid fidgeting)
  • Keep both feet on the ground.

20
Effective Lobbying
  • What is a cadre?
  • A Framework
  • A Nucleus
  • A Core

21
Effective Lobbying
  • Who makes up a cadre?

22
Effective Lobbying What is grassroots lobbying?
  • Using internal resources and networks to advance
    the agenda.
  • Demonstrating to key policy makers that
    particular issues have support in their home
    base.
  • Focusing on the quality of information and
    quantity of time with the policy maker. (Make the
    most of the moment.)

23
Effective Lobbying Who is a grassroots
lobbyist?
  • You and anyone else who has an interest in a
    particular policy issue.
  • Like who?
  • Association members, friends, families,
    colleagues, church groups, etc. are potential
    grassroots lobbyists.

24
Effective Lobbying What do I need to begin
grassroots lobbying?
  • Have an effective message
  • What are you going to tell the policy maker?
  • You must tell the story, and why you want to
    tell it.
  • Once the message is developed, the cadre must use
    it consistently.

25
Effective Lobbying What do I need to begin
grassroots lobbying?
  • Target your message
  • Grassroots lobbying is labor intensive, so it is
    critical to prioritize through careful targeting.
  • Identify the policy maker that you have the
    greatest chance of influencing through grassroots
    techniques.

26
Effective LobbyingYour LobbyingAction Plan
  • Strategy for Internal and External Communications

27
Effective LobbyingLobbying Action Plan
  • Timelines Delegation
  • of Responsibilities

28
Effective LobbyingLobbying Action Plan
  • Lobbying Campaign Evaluation Assessment

29
Effective LobbyingLobbying Action Plan
  • Handouts
  • 10 Golden Rules of Lobbying
  • Meeting with Legislators

30
Effective LobbyingActivity Case Study
  1. Certified Salary School System
  2. ESP Privatization School System
  3. Evaluation System General Assembly
  4. Code of Ethics Professional Standards Commission

31
Effective Lobbying Important Things to Remember
  • The Basics Political Action, Grassroots Lobbying
    Advocacy
  • Lobbying Roles and Skills
  • Building the Cadre for Grassroots Lobbying
  • Your Lobbying Action Plan

32
Effective Lobbying
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