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Sustaining Partnership to enhance Rural Enterprises and Agribusiness Development By : Jean Claude Kayisinga


Sustaining Partnership to enhance Rural Enterprises and Agribusiness Development By : Jean Claude Kayisinga THE SPREAD PROJECT OVERVIEW A Cooperative Agreement ... – PowerPoint PPT presentation

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Title: Sustaining Partnership to enhance Rural Enterprises and Agribusiness Development By : Jean Claude Kayisinga

Sustaining Partnership to enhance Rural
Enterprises and Agribusiness Development
By Jean Claude Kayisinga
  • A Cooperative Agreement between The Norman
    Borlaug Institute at Texas AM University and
  • Funding from USAID of US 6 M over 5 years
  • 5 M for Value Chain Program
  • 1 M for Health HIV/AIDS/MCH/FP Programs
  • Five year life time project from Oct 2006-Sept
    2011 and its a continuation of PEARL I and II,
    USAID funded Projects from 2000 to 2006
  • Operate under the Ministry of Education through
    the National University of Rwanda-Faculty of
  • Early focused on specialty coffee and cassava
    flour, later expands to high value commodities
    under Public Privates Partnership
  • Birds Eye Chili Pepper
  • Pyrethrum

Mission of SPREAD
  • To target rural Rwandan agricultural enterprises
    involved in high value commodity chains and
    provide them with appropriate technical
    assistance and access to market and health
    related services that results in increased
    incomes and improved livelihoods

SPREAD partnership builds upon the PEARL
  • PEARL placed greater emphasis in institutional
    and grass roots development
  • Advanced degree training to MS level in the US
  • 20 Rwandan professionals from NUR, KIST and ISAR
  • Reformed NUR Agriculture School curriculum
  • Created Agribusiness department and Food Science
  • Establishment of NUR Agriculture Outreach Center
  • Increase incomes in rural communities through
    creation of innovative agribusiness activities
  • SPREAD places emphasis on utilizing resources
    built under PEARL to grow and sustain profitable
    value chains
  • Support to businesses along the value chain
  • Quality research and development
  • Extension network including radio

How it works?
  • Working in Partnership with
  • Government Institutions and Districts NUR,
    OCIR-Café, ISAR, RHODA, RCA , RDB and Districts
    Authorities etc..
  • Other International NGOs or Projects involved in
    similar programs Technoserve, Alliance of
    Coffee Excellence, ADF, Project Rwanda etc
  • More than 30 US and European coffee and
    Ethnic foods Companies
  • Focusing on quality throughout the entire
    agricultural value-chain

Coffee Program What we found?
  • Why it was unknown in specialty Coffee Market?
  • Government controlled sector and export monopoly
    before 1994
  • Targeted C market
  • 400,000 producers Each one producing and
    processing it differently
  • All selling to one buyer
  • No incentive for high quality
  • Poor price led to poorer quality
  • Rwanda is great place for Arabica Coffee
  • Ideal altitudes 1,500 to 2,600m
  • Volcanic soils recent and weathered
  • Heirloom varieties 80 old bourbons
  • Perfect rainfall and temperatures 2 m and 25ºC
  • Huge skilled labor force 80 of the population
    working in agriculture
  • Liberalized coffee sector

PEARL and SPREAD Intervention At Farmer Level
  • Forming Cooperatives
  • Coffee Washing Station were built
  • Direct trade and building relationship with
    coffee buyers ( fair trade certification)
  • Establishment of Coffee laboratories
  • Brew your Own Coffee program
  • Quality innovation in transport Designing a
    Coffee Cargo bike that can carry 200 kg in
    partnership with Project Rwanda
  • Support Cooperative to create their own Exporting
    and Roasting Company RWASHOSCCO and Rwanda

At Institutional Level
  • The National University of Rwanda
  • Establishment of the NUR Outreach Center
  • Radio Salus to develop and broadcast coffee
    quality and health messages to over 200,000
    coffee farming families
  • Agribusiness and food scientists
  • Creation of a suitable environment for coffee
  • The National Coffee Development Authority (
  • Marketing
  • Trade show preparation
  • GIS-based decision support system in partnership
    with the NUR-CGIS
  • Quality control systems and extension
  • Organization in Rwanda and in Africa the first
    ever prestigious Cup of Excellence Coffee
  • Conducting an appellation program for Rwandan
    coffee in partnership with NUR-CGIS and Texas AM
  • District level government
  • Importance of Good Agricultural Practices to meet
    market specifications

Impact of the Projects intervention at
Cooperative Level CASE OF MARABA
Impact of the Projects intervention at National
  • Around 400,000 coffee farm families are making
    over SIX times today what they earned in prior to
    these USAID projects
  • Foreign exchange earnings on specialty coffee
    have risen from 0 in 2001 to over 12,000,000
    now and growing at 10 annually
  • Total earnings increased in coffee from 20M in
    2002 to 40M in 2009
  • Today, over 30 U.S. and European coffee companies
    like Starbucks, Costco are buying over 5,000 tons
    annually, directly from the growers.

Private and Public Partnership Pyrethrum and
Chili programs
  • PPP between USAID SPREAD Project, SC Johnson
    Family Co. and SOPYRWA
  • To improve agriculture practices and pyrethrum
  • Agronomics, flower drying and genetics stock
  • New coops formed for a better information flow
  • To improve farming family income from pyrethrum
  • New coops formed to empower farmer
  • Farmer confidence boosted by ensuring full value
    of dry flowers is paid

Farmers and Coops
Products Developed