Universities and Society: Engaging Stakeholders The University of Aveiro Prof. Doctor Maria Helena Vaz de Carvalho Nazare Rector Marseille, France April 1-3, 2004

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Universities and SocietyEngaging
StakeholdersThe University of AveiroProf.
Doctor Maria Helena Vaz de Carvalho
NazareRectorMarseille, FranceApril 1-3, 2004
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Advancing toward the Future

• Vision beyond Humbolt to the 21st Century
• The Ivory Tower is no longer a reality
• Benefiting society is expected
• Institutional accountability is demanded
• Protecting university autonomy is critical
• Higher education must connect with its internal
  and external stakeholders
• Is higher education a public good?

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The University of Aveiro

• A two-fold approach was implemented
• Internal institutional priorities and goals
• External a governance structure that connects
  the university with its publics
• A strategic planning model was the vehicle for
  connecting the internal and external environments
  (stakeholders)

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Internal Strategy

• Implement a strategic planning process
• Agreement on mission
• External perspective and vision
• Focus on priorities
• Increased communication
• Better framework for decision-making
• A positive and proactive university image

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Strategic Planning

• Internal institutional examination
• External environmental scan
• Seek institutional input and involvement
• Set priorities and goals
• Develop an action plan for each goal
• Establish a shared, participatory process
• Share planning with external stakeholders
• Continually evaluate the process

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External Strategy

• Change the university governance structure
• University Board of Advisors
• Statutes must be changed
• The Boards role must be clearly defined
• Interface the internal and external environments
  (stakeholders) through the strategic plan.
• This is the Board of Advisors manual

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Discussion Topics

• Partnerships with external stakeholders
• Other ways to establish strategic priorities
• Moving from local to higher levels
• The European level
• The International level