Social Media Marketing: From Mystery to Mastery Your Business on Facebook - PowerPoint PPT Presentation

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Social Media Marketing: From Mystery to Mastery Your Business on Facebook

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Social Media Marketing: From Mystery to Mastery Your Business on Facebook Presented by Linnea Blair Advisors On Target June 9, 2011 – PowerPoint PPT presentation

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Title: Social Media Marketing: From Mystery to Mastery Your Business on Facebook


1
Social Media Marketing From Mystery to Mastery
Your Business on Facebook
  • Presented by
  • Linnea Blair
  • Advisors On Target
  • June 9, 2011

2
Agenda
  • Just being on Facebook is not enough. Your
    success requires creating a visible presence and
    generating interest for your audience. Heres
    what we cover
  • Professional Business Page- You will create or
    tune up your Facebook Business Page
  • Content Creation You will begin to add
    interesting content to your Page and set up your
    Blog (if you have one) to update your page.
  • Increase your visibility You will begin taking
    actions to bring attention to your page, grow
    your audience, and keep them looking for
    more.    

3
Capitalize on the Power of Facebook to Reach a
Targeted Audience
4
Why Facebook?
  • Over 500 million Facebook users
  • 206 Million are in US
  • 72 of US Internet users are on FB
  • 30 of Facebook users in the US are over 35
  • Almost 20 of US Facebook users are over 45
  • More than 50 are Female
  • Most of Americas biggest brand advertisers are
    working with Facebook
  • Stats show theyre reaching users across the age
    spectrum

5
More Facebook Stats
  • 50 of users log in daily
  • Average user has 130 friends
  • 700 Billion minutes a month are spent on FB
  • 20 Million Apps are installed per day
  • 250 Million people interact with FB monthly from
    Outside the official website
  • 200 Million people access via mobile phone

6
Source OnlineSchools.org
7
  • 57 of people talk to each more online than they
    do offline

8
ChChChanges! Get used to it!
  • Facebook changes things on a frequent and
    irregular basis
  • They dont always announce them
  • Stay vigilant (or know someone who is)

9
Facebook Real Estate
  • Facebook Personal Profile
  • Facebook Business Pages (formerly Fan Pages)
  • Facebook Groups
  • Facebook Community Pages
  • Facebook Places

10
Your Facebook Presence
  • How do you Personally want to interact or
    show up to the world?
  • Will both your Personal Profile and your Business
    Page be part of your marketing strategy?

11
Facebook Business Page
12
Facebook Business Page
13
Your Facebook Business Page
  • Set up
  • Name Your Page
  • Category
  • Administrators
  • Photo Logo/Avatar/Custom Image
  • Company Info and Website

14
Change Page Name Type
15
Add Content
  • Connect Blog (if you have one) using Social RSS
    App
  • Create Photo Albums
  • Categories for Albums key services, specific
    projects etc.
  • Rule of thumb add 3 pictures at a time
  • Add Videos (if you have them)
  • Rule of thumb add 1 video at a time
  • Space out Content for max viewing
  • Create Posts
  • Add Value
  • Share Info
  • Promote Services/Specials

16
Get Fans
  • Invite friends of your Personal Profile through
    Facebook
  • Select only those who you want for your business
    audience
  • Promote Facebook Business Page
  • Website
  • Blog (Like or Share Apps)
  • Newsletter
  • Print Media (after you have custom URL need 25
    Fans)

17
Create Community
  • Find reasons for people to visit your page
  • Contest
  • Special content
  • Charity event promotion
  • Special Deals
  • Use Facebook as Page
  • Interact with your fans and friends and other
    businesses
  • Answer every comment to your wall if you can
  • Like other business pages

18
Use Facebook as Page
19
Facebook Places
  • Check to see whether Facebook has created a
    Places page for your business
  • If so merge them together

20
Facebook Personal Profile
21
Facebook Personal Profile
22
Your Personal Profile
  • Set STRONG password
  • Review Account Settings
  • Set Privacy Settings
  • Set Online Chat Status (I suggest Off)
  • Fix Limited News Feed View (see slide)
  • Create Lists of Friends
  • Make use of Limited Profile

23
Fix Limited News Feed View
  • Heres the Fix Scroll to the bottom of your
    news feed and follow these steps

24
Customize Your Profile
  • Photo banner
  • Choose Photos you want or let FB randomize
  • Profile Photo
  • Personal Info
  • Make sure to link to FB Business Page
  • Apps
  • Status updates
  • Show your human side within reason ?
  • Add Value
  • Demonstrate your expertise
  • Use list feature to post strategically

25
Build Community with your Personal Profile
  • Interact with others
  • Grow your network
  • Be friendly and supportive
  • Add value to your community
  • Share knowledge
  • Share humor
  • Share interesting current events
  • Be yourself
  • Treat people on Facebook the way you would treat
    them offline
  • Dont alienate your audience (unless you dont
    care)
  • Avoid posting controversial opinions/links about
    politics, religion and social issues unless its
    important to you to share them.

26
A word to the wise
  • Be smart and be aware even with privacy
    settings never post anything that could damage
    your credibility
  • Dont invite friends to use silly apps better
    yet, dont use silly apps yourself ?
  • Be vigilant for others posting to your wall
    remove spam-ish app posts, and consider blocking
    those who do

27
Facebook Groups
28
Facebook Groups
29
Facebook Groups
  • Join Groups
  • Grow your network
  • Participate in groups
  • Build Credibility
  • Start your own group (down the road)
  • Add an information pipeline

30
Explore Other Ways to Market Your Business with
Facebook
31
Facebook Ads
  • Very targeted to specific demographic
  • Less expensive than PPC
  • Plan your campaign
  • Have a specific purpose for your ad
  • Drive traffic to FB Business Page or other
    landing page

32
Customized Facebook Page
  • Custom Graphic Banner/Photo
  • Custom Gateway with specific action
  • Like Page
  • Sign Up for Email Newsletter
  • Download something free

33
Use Facebook Effectively
  • Visit Facebook often dont set and forget
  • Update status use both manual and auto-posting
  • Add value to the community
  • Look for opportunities to grow network
  • Find other relevant pages to like
  • Comment on relevant posts
  • Interact with friends and page audience
  • Keep an eye on your real estate
  • Develop a Facebook Marketing strategy that fits
    your company

34
Remember
  • The online world evolves constantly!

35
Homework
  • Set up or Edit your Business Page details add
    photo/logo
  • Start adding Content
  • Connect Blog via Social RSS, if you have a blog
  • Take at least one action to add more followers to
    your page
  • Edit Account Settings/Privacy Settings on
    Personal profile
  • Start creating Lists in your friends group

36
Contact me for more information about managing
your online success !
  • Advisors On Target
  • Business Coaching Marketing Consulting
  • Linnea Blair
  • Office 619.291.3700
  • Email Lblair_at_AdvisorsOnTarget.com
  • Web AdvisorsOnTarget.com
  • Twitter AdvisorOnTarget
  • Facebook facebook.com/AdvisorsOnTarget
  • LinkedIn linkedin.com/in/linneablair
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