Definition of Social Marketing - PowerPoint PPT Presentation


Title: Definition of Social Marketing


1
Definition of Social Marketing
  • Social marketing is defined as "the design,
    implementation and control of programs aimed at
    increasing the acceptability of a social idea or
    practice in one or more group of target adopters.

2
A 7 Step Social Marketing Approach
  • Knowledge
  • Desire
  • Skills
  • Optimism
  • Facilitation
  • Stimulation
  • Reinforcement

3
Goal of Social Marketing Campaign
  • Social marketing aims to reach one or a number
    of target groups in order to initiate and effect
    changes in their ideas and behavior.

4
Planning a Social Marketing Campaign
  • Determine the specific information you need
  • Look for previously collected, or secondary,
    information that will meet your needs
  • Collect any additional, or primary, information
    you need
  • Observation
  • Mail, telephone or in-person surveys
  • Focus groups
  • Present your plan to others for evaluation

5
Potential Media Components for a Social Marketing
Campaign
  • Television
  • Radio
  • Newspapers (Daily and weekly)
  • News Magazines
  • Popular magazines
  • Internet
  • Direct marketing (mail and phone)
  • Public appearances
  • Public rallies
  • Films

6
Media Production and Dissemination Materials
  • Television ads
  • Radio ads
  • Print ads
  • Press releases and statements
  • Website
  • Direct marketing materials
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Title:

Definition of Social Marketing

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... Public appearances Public rallies Films Media Production and Dissemination Materials Television ads Radio ads Print ads ... evaluation Potential Media ... – PowerPoint PPT presentation

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Title: Definition of Social Marketing


1
Definition of Social Marketing
  • Social marketing is defined as "the design,
    implementation and control of programs aimed at
    increasing the acceptability of a social idea or
    practice in one or more group of target adopters.

2
A 7 Step Social Marketing Approach
  • Knowledge
  • Desire
  • Skills
  • Optimism
  • Facilitation
  • Stimulation
  • Reinforcement

3
Goal of Social Marketing Campaign
  • Social marketing aims to reach one or a number
    of target groups in order to initiate and effect
    changes in their ideas and behavior.

4
Planning a Social Marketing Campaign
  • Determine the specific information you need
  • Look for previously collected, or secondary,
    information that will meet your needs
  • Collect any additional, or primary, information
    you need
  • Observation
  • Mail, telephone or in-person surveys
  • Focus groups
  • Present your plan to others for evaluation

5
Potential Media Components for a Social Marketing
Campaign
  • Television
  • Radio
  • Newspapers (Daily and weekly)
  • News Magazines
  • Popular magazines
  • Internet
  • Direct marketing (mail and phone)
  • Public appearances
  • Public rallies
  • Films

6
Media Production and Dissemination Materials
  • Television ads
  • Radio ads
  • Print ads
  • Press releases and statements
  • Website
  • Direct marketing materials
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