Organizational%20and%20Manageial%20Communication - PowerPoint PPT Presentation

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Organizational%20and%20Manageial%20Communication

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Title: Green Marketing/Communication Author: BI Last modified by: fgl96053 Created Date: 10/6/1998 12:06:34 PM Document presentation format: On-screen Show – PowerPoint PPT presentation

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Title: Organizational%20and%20Manageial%20Communication


1
Organizational and Manageial Communication
  • Communication Models
  • Chapter 4

2
Four Models of Communications
  • Press Agent/Publicity Model
  • Public-Information Model
  • Two-Way Asymmetric Model
  • Two-Way Symmetric Model

3
Press Agentry/Publicity Model
  • Purpose Propaganda
  • Communications 1-Way, Complete Truth not
    Essential
  • Model Source Receiver
  • Research Little Counting house

4
Propaganda Model
5
Public Information Model
  • Purpose Spread Information
  • Communications 1-Way, Complete Truth IS
    Important
  • Model Source Receiver
  • Research Little readability, readership

6
Public Information Model
7
Two-Way Asymmetric Model
  • Purpose Scientific Persuasion
  • Communications 2-Way, Embalanced Effects
  • Model Source Receiver
  • Feedback
  • Research Formative Evaluate Attitudes

8
Two-way Asymmetric
9
Two-Way Symmetric Model
  • Purpose Mutual Understanding
  • Communications 2-Way, Balanced Efforts
  • Model Group Group
  • Research Formative Evaluate of
    Understanding

10
(No Transcript)
11
Macro and Micro Issues
  • The philosophical
  • The complex
  • The practical

12
The Real World
13
Managers Communication Obligations
  • Carry information from top management
  • Explain
  • Listen
  • Get feedback from employees
  • Take information from down to up
  • Active role in spreading information
  • Sell ideas
  • Motivate, inspire and encourage personal
    development
  • Profile and market units
  • Speak at meetings
  • Negotiate
  • Give feedback, criticism and praise
  • Speak personally with staff
  • Solve conflicts
  • Set demands
  • Explain and defend unpopular decisions
  • Carry out periodic evaluations of employees

14
Mutual Learning ModelToward 2-way symmetric
communication
15
Take Control Model
16
Give Up Control Model
17
Consequences of Models
18
Difficulties
  • Power and Ethics
  • Programming

19
Coorientation Model
20
(No Transcript)
21
Cathy and her boyfriends coorientational model
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