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Prospects of Food and Dairy Industry in India

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Title: Prospects of Food and Dairy Industry in India


1
Prospects of Food and Dairy Industry in India
2
Importance of Technology
3
Basic Facts
  • The Second largest grower of fruits 15 of
    world output
  • Low share of global Exports at 0.5
  • The Second largest grower of vegetables 11
    of world output
  • Low share of global exports at 1.7
  • Cold storage facility available for only 10 of
    produce
  • Lowest cost producer of fruits vegetables
  • Low farmer income farmer suicide
  • Highest producer of milk
  • Organized dairy accounts for only 30 of milk
    produced
  • Only 70,000 Ton cold storage capacity for 90
    million Tones produced
  • Poor yield per cow
  • Second largest cattle population
  • 5500 registered 25770 unregistered slaughter
    houses with no chilling, freezing cold storage
    facility as hot meat market prevails

4
Facts (cont.)
  • Fifth largest producer of eggs
  • Poultry meat sold as hot in retail market
  • Sixth largest producer of fish
  • 20 30 damage and no cold storage facility in
    WB, AP, Goa
  • Low processing
  • 2.20 in fruits
  • 35 in milk
  • 6 in poultry
  • Value addition 20
  • Indias current share in world trade of processed
    foods 1.60
  • Poor lab to land transfer of technology and
    adoption of new varieties. example of pineapple

Source Task force Report on Development of cold
chain in India GOI/CII APEDA data
5
Facts (cont.)
  • Market surplus of fruits vegetables 88
  • Farmer sells immediately due to perishability
    absence of proper infrastructure to keep it for
    longer period
  • Post Harvest wastage of fruits vegetables 25
    to 35 valued at over Rs 45,000 crore
  • Losses as above in India is more than consumption
    of same in UK
  • Market surplus of food grains 60
  • Farmer keeps some for own consumption, seed
    purpose and to give to labour as wages
  • Loss in above equal to annual food grain
    production in Australia
  • Cost of wastage - 6 times amount spent on food
    subsidy
  • Farm gate price- 25 of domestic consumer retail
    price and against 50 in developed countries

Source Task force Report on Development of cold
chain in India GOI/CII
6
Key Drivers To be a Global Agri Super Power
2
1
3
Strong Demand
5
4
Prospects of Food Industry
7
Role of Key Drivers
8
Is India Ready to be a Global Power ?
Inherent Natural advantage
Literate workforce
Weak ineffective Supply chain
9
Challenges And Strategy For Future . Food
processing
Challenges
Opportunities
  • Utilization of scarce resources MORE CROP PER
    DROP, power etc
  • Varying taste preference within the country
  • Increasing International Competition
  • Non tariff barriers
  • Integrated Food law to remove multiplicity of
    food laws regulatory agencies
  • Indian domestic market
  • Diversifying into new markets and product
    segments
  • Post harvest loss management itself to provide
    funds for investment

Strategy
  • Enhancing the sales of Value added products
  • Creating Economies of Scale
  • Lab to Land Farm to Fork linkages
  • Introducing innovative products

10
India .. A land of opportunities
  • 52 cultivable land as against 11 world wide
  • Unsurpassed Natural Advantages
  • All the 15 major climates of the world
  • 46 out of the 60 soil types
  • 17 animal, 12 plant and 10 fish genetic
    resource of the world
  • India is one of the largest producers of wheat
    rice, second largest producer of Groundnut,
    fruits vegetables and tops in production of
    mangoes and bananas.
  • India is the worlds largest producer of milk.
  • India has potential to be leading global food
    supplier if it creates efficient supply chain
    marketing.
  • Food processing sector ranks fifth in terms of
    contribution to GDP
  • Indian urban food market estimated at 350,000
    crore

Source FICCI/KPMG study and Task force Report on
Development of cold chain in India GOI/CII
11
Can COCHIN in India be a sourcing hub for food
products ?
  • Good governance
  • Strong , Stable and reform oriented government
  • WTO signatory
  • Strong economy comparatively resilient to the
    current economic crisis
  • Focus on improving the Road connectivity
  • Vision to solve the power situation Nuclear
    energy
  • Improving relationship with neighboring countries
    and a more important role in the WORLD ORDER
  • Focus on agriculture rural sector
  • Has a Strong agriculture base
  • Increased out lay for rural spend
  • Rural economy to be given the next big push to
    GDP
  • Annual rural income to increase from 2.8 to 3.6
    over next 2 years

Source FICCI KPMG study
12
Towards being the 5th largest consumer market by
2025
  • Large young earning population
  • 50 of population under 25 years of age
  • Ready to experiment and try out new products
  • Increase in number of upper middle class middle
    class by 159 63 respectively
  • Urban population projected at 40 by 2020
  • Middle class of 200 250 million spread across
    the country to increase to 580 million by 2025
  • Dual income households
  • Higher disposable incomes
  • Ready to try out value added products

Source Mc Kinsey Report May 2007 The Rise of
Indias consumer market
13
Suggestions .
  • Reduction of wastage /spoilage to be tackled on a
    war footing
  • Accelerated establishment of cold chain networks
  • Irradiation facilities and pest free warehouses
  • Encourage SSI units and corporate to set up food
    processing units
  • Improvement of productivity both land and
    manpower
  • Example the case of Rubber where India has the
    highest land productivity in the world
  • Change in cultivation practices such as
    irrigation for paddy rather than method of
    flooding the fields
  • Price stability
  • Make farming remunerative to attract talent and
    retain farmer interest

14
Suggestions Role for corporate
  • Incentives to Corporate to enter core farming
    land ceiling restrictions
  • Increase Mechanization to tackle low availability
    of labour and to remain a low cost producer
  • Liberalized credit norms for agricultural
    production , marketing and infrastructure
    development
  • Changes in market regulatory framework to allow
    corporate to establish market yards
  • At present 7521 regulated markets which lack
    critical infrastructure
  • Review of legal instruments to facilitate entry
    in marketing activities

15
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16
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