Website Design

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Website Design
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Website Design

• Designing and creating different elements
  involved in developing a website for e-commerce
  can help you identify and describe the components
  of an effective website.
• The following lesson will help you identify key
  factors to consider when designing your own
  website for your e-commerce.
• The possibilities here are endless.

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Generating Creative Ideas

• Every effective website design for an e-commerce
  business starts with good ideas but where do
  these ideas come from?
• If you want to create a successful website then
  you should be always analyzing, evaluating and
  searching for great ideas.
• Whenever you browse the Internet, meet someone,
  open a newspaper or magazine, watch television or
  daydream, you will come upon information that
  might become helpful in designing and improving
  your website and enhancing your chances of
  success.

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Generating Creative Ideas

• An effective e-commerce website will help a
  business get closer to achieving their business
  goals and objectives or even help them get
  started in a new direction or focus.
• Good ideas come in many forms, but the ones that
  have the greatest impact and offer the most
  assistance to e-commerce businesses have two
  features in common
• They are innovative - often offering something
  that no one has thought of before, or that has
  never been done before.
• They suggest a way to satisfy or fulfill a need
  or a want.

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Generating Creative Ideas

• There are plenty of places to look for good
  ideas.
• Browsing and searching the worldwide Internet
  looking at other e-commerce websites, government
  agencies, community and professional
  associations, hobby or church groups, and trade
  shows are only a few possibilities.
• Sometimes the new idea you need is only one step
  beyond an idea someone else has already had or it
  may be one that someone else has already tried
  and abandoned.
• Perhaps the only missing ingredient for success
  is you!

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Four Basic Principles of Website Design

• Website design and function are critical for the
  success of all e-commerce business.
• Following some simply principles and using common
  sense as a consumer yourself can add great value
  and allow you to create a very appealing and
  user-friendly, effective website.

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Four Basic Principles of Website Design

• The following 4 basic principles of website
  design will assist you in thinking and creating
  your own website
• Principle 1 - Create a Clear Visual Presence
• Principle 2 Organization
• Principle 3 - Use Standard Practices
• Principle 4 - General Appearance Functionality
• Remember, when all else fails let common sense
  prevail.

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Four Basic Principles of Website Design

• Principle 1 - Create a Clear Visual Presence
• This means designing a website that is visually
  pleasing to the consumer.
• The website and information should be
  well-organized and the contents of the page
  should follow some sort of order, displaying the
  most meaningful and important information or
  content first.
• Creating a clear visual presence includes size
  and position.
• This can be accomplished easily by using various
  sizing for pictures and other key elements in
  relation to the content and information displayed
  on the page.
• In website design size and position can make a
  serious difference.

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Four Basic Principles of Website Design

• Principle 1 - Create a Clear Visual Presence
  Cont.
• Example
• Size - When looking at most e-commerce websites
  you quickly discover that the most important
  information or at least the items that grab your
  attention the most have large bold headings or
  visually pleasing pictures.
• Position - The more important the information,
  content or picture is, the better the location or
  position it receives on the web page
• http//spyrestudios.com/30-examples-of-well-design
  ed-ecommerce-websites/

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Four Basic Principles of Website Design

• Principle 2 - Organization
• It is important to make it easy for consumers to
  locate and navigate information. Grouping like
  items or using a common picture will help
  consumers identify different areas and
  information quickly and easily.
• Research has indicated that Internet users focus
  on the areas of a website page that creates the
  most interest or excitement for them and often
  disregard or ignore the rest of the website.

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Four Basic Principles of Website Design

• Principle 2 - Organization Cont.
• Think about it, how do you and your friends
  choose what to read or look at when you are
  browsing an e-commerce website?
• What is the first thing that attracts you or gets
  your attention when you look at a website?
• How might this information affect your e-commerce
  website design?

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Four Basic Principles of Website Design

• Principle 3 - Use Standard Practices
• This principle refers to using standard type
  formats or also known as "standard conventions"
  when possible. The reason for this is basically
  to make it easier for the end user or consumer
  who may already be familiar with searching the
  Internet and browsing e-commerce websites.
• Example
• A standard format or convention that has been
  developed and used in the design of many
  e-commerce websites is having the navigation bar
  located at the very top or left hand side of the
  website page and offering alternative links to
  other associated websites at the very bottom of
  the website page.
• http//canada.gc.ca/home.html

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Four Basic Principles of Website Design

• Principle 4 - General Appearance Functionality
• An effective e-commerce website reduces confusion
  and frustration for anyone that visits and uses
  your website. The website should be professional
  in appearance and convey a positive image and
  perception for your e-commerce business venture.
• To create a Web site that is user-friendly
• minimize the reading and the amount of scrolling
  or navigating.
• use consistent font or text styles and colour
  choices.
• minimize the use of busy background wallpaper or
  images.
• reduce the number of link options to other sites
  or locations.
• use appropriate language and attractive pictures.
• create a convenient method to communicate and
  track your consumer.
• motivate consumers to promote and encourage
  others to visit your website.

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Top 10 Ways to Make Sites Sizzle

• 1. Plan, plan, plan.
• 2. Integrate your online and offline strategies.
• 3. Involve users in site development.
• 4. Keep it clean and navigable.
• 5. Keep new technology in mind.
• 6. Not too much, not too little.
• 7. Personalize your site.
• 8. Test, test, test.
• 9. Make sure goods get to your customers.
• 10. Measure your sites effectiveness.

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Top 10 Ways to Make Sites Sizzle

• Read over the pages from the handout (page 259 to
  265)
• Complete the 7 questions on the back