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?)????(Growth Strategy)

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Title: Author: gl18103 Last modified by: Created Date: 8/4/2003 3:10:48 AM Document presentation format – PowerPoint PPT presentation

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Title: ?)????(Growth Strategy)


1
  • ??? ????

????????????????????????? ??????? ????(??) ????(
??) ????(??)?
2
  • ??? ? ? ? ?

3
  • ??????????
  • ??????????
  • ??????????

4
??????
???
???
???
5
??????????
  • ???????????????,??????????????????????
  • ???????
  • ????
  • ????
  • ????

6
?)????(Growth Strategy)
  • ??????????????????
  • ??????????????????
  • ?????????????
  • 1?????(Concentration)??????????????????,?????????
    ????,????????,????,?????????,???????????????,?????
    ??????????????
  • 1)??????(Horizontal Growth Strategy)??????,??????
    ????
  • ????(internal growth)
  • ????(external growth)

7
2)????(Vertical Growth) ???????(Vertical
Integration) ?????????????????????,?????????????,?
????????? ?????(Backward)????????????
?????(Forward)????????????
8
??????????????
???????????????????,?????20??70?????????????
??21????,???????50????,????1/3?????????
?????????????????,??????????????????????????
?????????????,?????????????????,??????????????????
????????????????? ??,??????????????????????
?????,???????????,????????????????????????????????
?,????????????????????????????,???????????????????
???????,??????,?????????????????????(???????),????
????
9
???,?????????????????????????????????,??????
????????,?????????????????
???????????,???????????????????,??????????????????
??????????,???????????????????????????,??????,????
???????????????????????????????????,??4000????????
??????450?????????????????,??????????????
10
2. ????(Diversification)?????????????????
  • ??????(Concentric Diversification)??????????????
  • ??????(Conglomerate Diversification)
    ????????????????
  • ??????

11
??????????
  • 1991?12?,????????????35???????,?????????????????
    ???
  • ?????????????????????????????????????????
  • ?????????????????,??????
  • ????
  • ????
  • ????
  • ? ?

12
???????????????????(1994?)
  • 1989?,??????????????????????,??????????????????,??
    ????????
  • ----???????? ???????500????,????????100??
    ?????????????1996??????????????????67,??2000???
  • ----??????? 1980??1994?,?????????16??????
    ???????????????????????????????????
  • ----???????????????????????????,??????????????
    ???????????????????????
  • ----????????????????????????18?,??????????????
    ?

13
???????????(1994-1997)
  • 1994???????????????,??????????
  • ????????????????????????????????,??????????
    ??????,???????????????????????????????????????
  • ?1997???,?????41?,????????97???
  • 1. ??????????,????????,????????????????,??????
    ?????????????
  • 2. 1995??????????????,????????,???????????????
    ??
  • 3. ??????????,???????????,????????????????,???
    ?????????????
  • 4.?????????????

14
?????????(1998--)
  • ??????????????,???????????????????????????
    ????,????????????????????????,?????????????????,?
    ?????????
  • ??,?????????????,??????????????????,???????
    ????????(?????)???

15
? ?
  • ??????????100??,97?????????????
  • ????????30???????????????
  • 126?????????????????????20?
  • ??????????????????????????,??????,???????????????

16
??????
  • ??(concentration)
  • ??
  • ????
  • ??????
  • ????????
  • ?????????????? ?
  • ??
  • ????
  • ???????
  • ??(diversification)
  • ??
  • ????
  • ??????
  • ???????
  • ??????????
  • ??
  • ????
  • ???????
  • ??????????????

17
???????????????
  • ??????
  • ?????????
  • ??????????
  • ????????
  • ??????????
  • ?????????
  • ?????,?????????
  • ?????????????
  • ?????????
  • ????????????????

18
?????????
????
???
????
??
??
??????

???
???
???
???
???
??
???
???
???
???????
19
?)?????(stability strategy)?????????????
  • ??????(no-change strategy)?????????????????????
  • ????(profit strategy)????????,???????
  • ????(pause strategy)??????????,????????????,??????
    ?
  • ????(proceed-with-caution strategy)??????????????,
    ????????????

20
?)?????(retrenchment strategy)
  • ????????????,???????????,??????????????
  • ????(turnaround strategy) ????????????????????
    1)??(contraction)?????????2)??( consolidation
    )???,???????????(rebuilding) ?
  • ????(divestment strategy)???SBU?????????,???????
  • ?????????(captive company strategy)?
  • ????(liquidation strategy)?

21
???????
  • 1???
  • ???????????????????????,???????
  • 2??? ??????????
  • ?????????????????
  • 3???
  • ?????????????????
  • 4???
  • ????????????????

22
????????
  • ?????????????????????????,??????????????????
  • ??????????????????????
  • ??????????????????,????????,????,???????????,?????
    ????????,??????????
  • ?????????????????????????????????,???????
  • ????????????????????????

23
????????
???
???(??)
???
???
?????
???
?????
0
??
24
??????
  • (1)??????????????????????????????????????,???????
    ????
  • (2)??????????????????????????????????????,????,??
    ????????,?????????
  • (3)????????????????????,?????????????,?????
  • (4)???????????????????????????????,?????,????????
    ??

25
??????????????
 
1??? 2.???
3.??? 4.???  

?????

??

?????
???
?????
?? ????? ??
?? ?
  ????????
26
?????????
  • ???????????????????????????????????????
  • ????????????
  • ?????????
  • ???????????????????????????.

27
(?)???????(overall cost leadship)
  • ???(Timex)??
  • 1942???????????????,???????7000????????3?????????
    ?????????
  • ???????,??????????????????,?????????????????,?????
    ????
  • ???????????,?????????,????,????,???????
  • ?????????????6???,???????100????????????2??????8??
    ?,??????????120???,?5?????????????6???,????31??
  • ?1990?,??????????????????????

28
(?)?????
  • ???????????????????????????,?????????
  • ????????
  • ?????????
  • ??????(?????)
  • ?????(???????)
  • ????,??????????????????????????????????,??????????
    ??????????

29
????
  • ???????????????????????????????
  • ??????????????????????,??????????????????
  • ???,????????????????,???????????????,?????????????
    ,??????????????

30
(?)??????
  • ????????????????????????,????????????????????????
    ??
  • ?????????
  • ?????????

31
  • ?????????????
  • ??????,?????????????????????????????????????????
    ??????????????,????????????

32
????????
  • ???????????????????????????
  • ???????????????????????????????????????????
  • 1.???????????????????
  • 2.????

33
  • ?????????????
  • ??????????????,??????????????????????????
  • ???????????????????????
  • ?????????????????????????????

34
????
  • 1????? ????????????????,?????,?????????
  • 2????? ????????????????????????????
    ??,??????????????????????
  • 3???? ?????????????????????????????????,???????
    ??????????
  • 4???????? ??????? ??????????????,????????????????

35
  • ??????????????????,?????????????????????

36
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42
??? ????
  • ??????????????????????????????,???????????????
    ????????????????,????????????????????????????

43
  • ???????,???????????????
  • ???
  • ???????
  • ????????
  • ???????
  • ???????

44
??????
45
?????
  • 1.?????????????????????
  • 2.????????????????????
  • 4.????(P.143)

46
?????? ???? ? ???????????
  • ???????????????????1995?,??????????????75????
    ??????????,???????????????????????????
  • ????????????????????????????,?????????????????
    ??????????????????????????????,??????????????????
    ??

47
  • ????
  • 1.????????????????????
  • 2.???? ? ??????????????????????????????

48
THE END
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