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HISTORY AND GEOGRAPHY: The Foundations of Cultural Understanding

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HISTORY AND GEOGRAPHY: The Foundations of Cultural Understanding Chapter 3 HISTORICAL PERSPECTIVE IN GLOBAL BUSINESS Understanding a country s history is critical ... – PowerPoint PPT presentation

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Title: HISTORY AND GEOGRAPHY: The Foundations of Cultural Understanding


1
HISTORY AND GEOGRAPHY The Foundations of
Cultural Understanding
  • Chapter 3

2
HISTORICAL PERSPECTIVE IN GLOBAL BUSINESS
  • Understanding a countrys history is critical in
    gaining knowledge of the culture.
  • History is subjective
  • Examples
  • Crossing Borders 3.1 pg. 59
  • How the U.S. and Mexico define their relationship
  • Manifest Destiny and the Monroe Doctrine

3
GEOGRAPHY AND GLOBAL MARKETING
  • Effects that Climate Topography have on
    International Marketing
  • Need to understand the effects that geography has
    on countries ability to supply needs, transport
    products, and impact the economy
  • Good example Crossing Borders 3.4 pg. 66
    Drinking Fog

4
GEOGRAPHY AND GLOBAL MARKETING
  • Effects that Climate Topography have on
    International Marketing
  • Physical barriers effect the countrys economic
    growth and ability to trade
  • How countries overcome these natural abilities
    can mean the difference between a prosperous
    economy and one that is not (access to markets,
    lower distribution costs, lower production
    costs)
  • Industrialized nations are better able to
    overcome geographic obstacles vs. underdeveloped,
    less prosperous economies
  • United States vs. South America (jungles,
    mountains)

5
GEOGRAPHY AND GLOBAL MARKETING
  • Examples of countries that were able to overcome
    their geographical limitations
  • Channel Tunnel
  • English channel between Britain and France
  • Oresund Link in Europe
  • Sweden/Denmark built bridge and tunnel across the
    Baltic Strait to Continental Europe
  • Colonia Bridge
  • Bridge between Argentina and Uruguay

6
Geography, Nature and Economic Growth
  • Less-privileged countries suffer
    disproportionately from natural disasters over
    more economically stable countries
  • In more prosperous countries, the ability to
    prepare, plan and overcome natural disasters is
    much greater
  • Have resources (money and better technology) to
    detect natural disasters and adapt to
    uncontrolled environmental situations

7
Social Responsibility and Environmental Management
  • Environmental protection is no longer a buzz
    word, but rather a necessity and is an
    increasingly important part of doing business
  • Maintaining economic growth while balancing the
    protection of the environment has become a major
    concern for businesses worldwide

8
Social Responsibility and Environmental Management
  • Organizations that have formed to address this
    problem include
  • The Organization for Cooperation Development
  • The United Nations
  • The European Union
  • Other international activist groups
  • Many organizations and governmental agencies are
    governed by a concept called sustainable
    development
  • Seek economic growth with wise resource
    management, equitable distribution of benefits
    and reduction of negative efforts on people and
    environment
  • Crossing Borders 3.6 pg. 70 Garbage without a
    country

9
Resources
  • The availability of natural resources has in
    impact on economic growth
  • Petroleum is one of the most import resources
    that nations need to supply energy, power,
    transportation
  • Most countries are not self-sufficient, this
    becomes one of the most important imports and has
    a major impact on a countrys trade deficit or
    surplus.
  • Global interdependence of energy resources is
    increasingly important and has incredible
    political power
  • See World Energy Consumption - Exhibit 3.3 pg. 72

10
World Population Trends
  • Consider the growth and decline of populations
    throughout the world and the effect it has on
    supply and demand of products and services
  • Population increasing in under-developed
    countries vs. population decreasing in developed
    countries
  • Consider the effect an aging population has on a
    countrys economy and ability to provide for
    older generations
  • Japan example

11
World Population Trends
  • Population Control
  • Moral issue, political issue, or economic issue?
  • Prerequisites to population control include
  • Adequate incomes, higher literacy levels,
    education for women, universal access to health
    care, family planning, improved nutrition, and
    most critical a change in cultural beliefs and
    values

12
Worker Shortage Immigration
  • A balance is needed between countries that are
    facing explosive populations (less-developed
    countries) and worker shortages that will face
    declining population growth areas (developed
    countries)
  • Consider Mexico and the U.S.
  • What opportunities and challenges will both face
    with immigrants coming to the U.S. from Mexico?

13
World Trade Routes Communication Links
  • World Trade Routes
  • Developed to overcome economic challenges and
    imbalances created by the geography of the
    country
  • Communication Links
  • The method by which countries use communication
    channels to facilitate trade
  • Telephone, satellites, computer, internet
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