Valley web portal vanity site - PowerPoint PPT Presentation

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Title:

Valley web portal vanity site

Description:

... expand reach in our markets Goals ... write, maintain Budget External initial setup ... logo treatment, social media Design/development follows budget ... – PowerPoint PPT presentation

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Title: Valley web portal vanity site


1
Valley web portal vanity site
  • August 15, 2014

2
Web portal vanity site strategy
  • Strategy
  • Create web portal microsite for care delivery in
    east metro/western WI
  • Shared online content strategy
  • Brand awareness, expand reach in our markets
  • Goals
  • Shared online content single CMS for streamline
    approach news, blogs, classes, events, shared
    service lines, ad campaigns
  • Cost savings through limited external
    development internal talent to manage, html
    build out, write, maintain
  • Budget
  • External initial setup/architecture - 15,000
  • Cost per entity - 3,750
  • Timeline
  • Phase I - Q3 Q4 design/build/rollout
  • Phase II RFP process Q4 2015 budget, build
    begins

3
Web portal vanity site shared content
  • Integrated campaigns
  • Print/online ads
  • Web
  • Social Media
  • Other (billboards, theater ads, direct mail)

4
Integrate online content strategy
5
Prototype
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