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A Case Study in Movie Post-Production

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A Case Study in Movie Post-Production Kostas Kavoussanakis Project Manager, EPCC K.Kavoussanakis_at_epcc.ed.ac.uk +44 131 650 5021 Overview Motivation for BEinGRID ... – PowerPoint PPT presentation

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Title: A Case Study in Movie Post-Production


1
  • A Case Study in Movie Post-Production
  • Kostas Kavoussanakis
  • Project Manager, EPCC
  • K.Kavoussanakis_at_epcc.ed.ac.uk
  • 44 131 650 5021

2
Overview
  • Motivation for BEinGRID
  • Business Aspects
  • FilmGrid Case Study

3
  • Motivation

4
Project Data Sheet
  • Type of project Integrated Project
  • Project coordinator ATOS ORIGIN
  • Project start date 1st June 2006
  • Duration 42 months
  • Max EC contribution 15.7 M euros
  • Consortium 75 partners

The mission of BEinGRID is to exploit European
Grid middleware by creating a toolset repository
of Grid services from across the Grid research
domain and to use these services to deliver a set
of successful business experiments that stimulate
the early adoption of Grid technologies across
the European Union.
5
BEinGRID Vision
  • Typical Technology Transfer project
  • 2 waves of 187 Business Experiments involving
    SMEs in various industry sectors and covering
    full value chain
  • Aiming to prove that businesses will benefit from
    the adoption of Grid technologies
  • Planning to set up a repository of vertical Grid
    solutions, available free/at cost to the
    respective sectors

6
The importance of BEinGRID
  • The European Paradox
  • Europe is strong on Grid research and research
    take-up
  • Europe is weak in commercial exploitation
  • Unique flagship project great opportunities and
    challenges
  • addressing the European Paradox
  • Three main aspects
  • the industrial trial involving the full value
    chain
  • the repository
  • the business models

7
BEinGRID and its siblings
8
Project Setup
Mdw-1
Mdw -2
Mdw -n
Selected branches GTv4, UNICORE/GS, g-Lite,
GRIA, WS-
9
Logistics
Multimedia
Movie post-production
Finance
Automotive
gLite
Globus
Chemistry
Cross Activities
Unicore
SME Protos and others
Retailing
on-going FP6
Aerospace
Textile
Engineering
Ship Building
Environmental Science
GovernmentPublic service
10
  • Business Aspects

11
Unusual support
  • BEinGRID features a dedicated activity to provide
    Business and other Non-Technical Support to the
    BEs
  • Market and pilot context
  • Business modelling
  • Exploitation strategies
  • Common dissemination
  • Training
  • Legal issues

12
BE Business Focus
  • Business Model how will it make money?
  • Place in value chain and alliances
  • Target market
  • Product and/or Service offering
  • Business Case the business opportunity in terms
    of RoI, or other measures, end-user perspective
    mainly
  • Business Plan elements of how project will go
    to market
  • Target market and competition
  • Offering and value proposition (added value)
  • Marketing and Promotional Plan
  • Implementation plan

13
  • FilmGrid Movie post-production workflow

14
BE02 FilmGrid
  • Movie post-production workflow
  • 18 months, starting Sep 06
  • Reviewing data flow in the industry
  • Current data movement tied into celluloid
    shooting
  • What is the effect of digital capture?
  • How useful is Sohonet other than for email?
  • Partners are
  • EPCC, The University of Edinburgh
  • The Hat Factory, a motion-picture post-production
    house in Soho specialising in digital workflows
  • Joe Dunton and Co, a movie-equipment hire
    associated with high-value projects

15
FilmGrid Topics
  • Distributed Post-Production
  • e.g. director, cinematographer, grader, editors,
    V/S FX
  • Large Amounts of Data
  • 10 TB of working data per movie
  • Transfer of Data
  • Currently by courier

16
Solution Data transfer
  • Past
  • Present
  • Future

17
Solution Storage ? presentation
Filtered view of global data
Client
Workflow metadata
Distributed data
18
Checkpoint
  • Captured user requirements
  • TA description significantly overhauled
  • Extensive GUI mock-ups reviewed in Jan
  • Issued design document
  • Features unique, distributed data storage scheme
  • Includes class diagrams
  • Assessed middleware
  • Building most necessary components ourselves
  • Considered SRB
  • Globus WS Core to build services for inter-server
    communication
  • Postgres for database
  • Security PERMIS? VOMS?
  • Drafted Initial Business Plan
  • Aiming for proof-of-concept, usable software
  • We would at least like to see the software taken
    up by our end-users
  • Software as a service scenario?

19
FilmGrid in the Movie Value Chain
UK Film industry turnover by value chain
activity, 2002
  • Aim is to produce a software tool for movie
    post-production to improve
  • Security
  • Efficiency
  • Cost-effectiveness
  • Handling large data files
  • Tuning workflow to match digital media

Value chain activity Turnover (m) of total
Distribution and exhibition 2,363 66.6
Production 890 25.1
Post-production 153 4.3
Pre-production 140 3.9
Total 3,546 100.0
Source Cambridge Econometrics/Optima
http//www.ukfilmcouncil.org.uk/information/statis
tics/yearbook/?y2005c12
20
FilmGrid Business Case
  • Opportunity
  • Recent UK Film Council report says that the UK
    Film Post Production sector is worth 410M.
  • An increase in efficiency of only 10 would save
    41M annually in the UK alone.
  • The market may well include thousands of
    customers world-wide
  • Value of the Grid
  • Employing Grid technologies to develop components
  • Employing Grid methodologies to go from
    centralised to distributed
  • RoI
  • No concrete figures yet
  • Project cost (estimate) 360K
  • RoI calculation will have to take into account
    non-monetary benefits

Description Software tool that handles large files and metadata, while encapsulating post-production workflow
Efficiency Gain THF estimates savings of up to 50 in time and processing costs by reducing delays to receive data and to the actual processing of data
Effectiveness Gain Data transfer becomes secure, reliable and traceable. Post-production workflow becomes repeatable across movies. Single access point provides data location.
Business Edge Mitigates the risk of movie segments being leaked. Reduces the turnaround time and allows a bigger share of the market.
Business Value Table Business Value Table
21
FilmGrid Business Plan
  • Channels
  • Possible to market alone, based on THF and JDC
    contacts world-wide
  • May prefer to team up with a large
    post-production equipment and software supplier
  • Again THF and JDC contacts crucial
  • Value Map for Distributor case

22
FilmGrid Business Plan
  • Competition
  • Digital Vision may be looking into distributed
    systems
  • DVS Spycer provides a distributed content (asset)
    management. It does not provide functionality
    such as workflow information, resource versioning
    and adequate security. It also does not provide
    uniform view and access to the distributed
    resources.
  • Ascent Media is expected to be another main
    competitor as it is looking to go into the Grid
    market. So far they have made no great impact in
    the UK market.
  • The Bones data management system from the
    Thompson group appears to satisfy certain data
    management requirements from the motion picture
    post-production. However it does not appear to
    satisfy many features desired by numerous
    post-production houses.

Our key competitive advantage is the close
involvement and expertise of our end-user partners
23
  • Conclusions

24
Recap
  • BEinGRID fosters the uptake of Grid technologies
    by European businesses
  • Key goal of the Commission strategy
  • Three main, parallel instruments
  • 187 Business Experiments, each with its business
    model
  • A repository of high-level services, motivated by
    the BEs
  • Technical and Business Cross Activities,
    supporting the BEs and filling the repository
  • The project has a keen focus on Business aspects
  • FilmGrid is producing a software tool to
    encapsulate movie post-production workflows and
    revolutionise data-management in the sector
  • Grid provides components and mentality
  • FilmGrid to benefit from the business support
    offered by the project

http//www.beingrid.eu/
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