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Strategic Planning and Management

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Strategic Planning and Management Dr. Thasana Boonkwan New Working Lifestyle ... – PowerPoint PPT presentation

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Title: Strategic Planning and Management


1
Strategic Planning and Management
Dr. Thasana Boonkwan
2
  • ??????????????????????????????????????????????????
    ????????
  • ?????????????????????????????????

3
Repeating the same behaviors while expecting
the different result is an insane (Albert
Einstein)
You must change before you have to. (Jack
Welch)
6
4
?????????????????????????????????????????????

                                  
5
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6
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7
??????????????????????????? Scenario Planning
8
Company that nimble to adaptive
Change Fastly Uncontrol
Maladaptation
- Do we change as fast as the world
- Strategy, Biz model , core value
Challenge change the way you never seen before.
9
What is Key success?
Company where everyone give the best
Human capacities
Designed by Apple in California Made in China
Information
Knowledge
Creative
economy
economy
economy
3
??????
A
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????
A
??????
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??????????
A
10
????????????????????/??? ???????????????????
11
  • ???????? CSR ??????????????????
  • ??????????

The Body Shop wins RSPCA award for prioritising
Animal Welfare The Body Shop has been rewarded
for leading the way in good animal welfare
practice at the RSPCA Alternative Awards .
12
???????????????????????????
13
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14
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15
  • ????????????????????????????????????????????????

How
?? ???????????????
???? ???????????????
?????????? ??????????????
????????????????
?????? ???????????????
????????????????????
16
  • ?????????????????????????????????????

17
  • SWOT TOWS Strategies

18
???????????? ??????? ??????? ????? ??????? (SWOT
ANALYSIS)
S
Strengths
??????? ???? ???????????????????????????
W
Weaknesses
??????? ???? ????????????????????????????
O
Opportunities
????? ??????????????????????????????????
T
??????? ?????????????????????????????????
Threats
19
???????????? ??????? ??????? ????? ??????? (SWOT
ANALYSIS)
S
W
???????
???????
(Weaknesses)
(Strengths)
20
Core Competency
21
???????????? ??????? ??????? ????? ??????? (SWOT
ANALYSIS)
?????
???????
O
T
Opportunities
Threats
22
???????????????????????????
External Environment
Technology ?????????
Social ?????
Economics ????????
Operational Environment
?????????????
?????????????
????????????
Company
??????-???????
Politics ????????
??????-???????
??????????????
?????????-????????
International ??????????
23
S
W
O
T
???????????????????? ????????????????????
?????????????????????? ????????????????????
??????????????? ???????
??????/???? ?????????/ ?????????/??????????
24
???????????????????? ????????????????????
S
O
S
???????????????????????????
??????????????????????????? ???????
????????????????????? ??????? ??????????
O
25
?????????????????????? ????????????????????
W
O
??????????????????????????? ??????????????????????
W
??????????????????????????????? ??????????????????
O
26
??????????????? ???????
S
T
S
???????????????????????????
???????????????? ????????? ???????????????????????
????????
T
27
??????/???? ?????????/ ?????????/??????????
W
T
W
??????????????????????????
?????????????????????????????? ???????????????????
?
T
28
Strategic Thinking on SWOT Analysis Chart
O MAX
?????????????? ??????????????????
?????????? ??????????????? ?????????????
??????????????/????????? ???????????????
?????????? ????????????
?????????????? Aggressive
?????????????? Turnaround
MAX W
S MAX
MIN
?????????????? Defensive/ Diversify
??????????????? Retrenchment ?????????????????????
?? ????????????????? ???????????????????
??????????????????/??????????????? ???????????????
?????????? ????????????????????????????
???????????? (?????????? SWOT) ???????????????????
????? ??????????????? ?????????????
T MAX
29
Strategy
30
Case Study Identifying Competitive Strategy
31
Case Study Identifying Competitive StrategyTHE
TOYOTAWAY
Toyota ????????????????????????????? Total
Quality by Quality People ??????? Toyota
????????????? Toyota Academy ????????????????
???????????????????????????? ????????????????????
Toyota ???????????????????????????
32
?????? CORPORATION ?????? (???? USD) ?????? ??????????? ??????????????? ???? ???? (???? USD) ?????? ???? ??????? (??)
1 General Motor 193,517 -0.9 2,805 7 324,000
2 Daimler Chrysler 176,687 12.8 3,067 6 384,723
3 Toyota 172,616 12.7 10,898 1 265,753
4 Ford Motor 172,233 4.7 3,487 5 324,864
5 Volkswagen 110,649 12.2 842 15 342,502
33
Case Study Defining Highly Competitive
functional Strategies
34
Smart Office
  • New Working Lifestyle
  • ??????????????????????????
  • ??????????????????????
  • ??????????????????????? ?????????

35
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36
??? ?????????????
37
New Look
38
??????????
????????????????????? ??????????????????
?????????????? ??????????????????????????????
????????????????????? ???????????????????????
???????????????? Extra Mind ???????
???????????????????????
???????????????????????????? ????????????????????
??????????????????
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