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Title: ECON 339X:


1
ECON 339X Agricultural Marketing

Chad Hart Assistant Professor/Grain
Markets Specialist chart_at_iastate.edu 515-294-9911
2
Todays Topic
  • HW 1,
  • Contracting Grain,
  • New Generation Grain Contracts

3
Options
Buy a put
4
Options
Sell a put
5
Options
Buy a call
6
Options
Sell a call
7
Crop Insurance ACRE
7. a) 3.90/bu (75 200 bu/acre 122
bu/acre) - 6.52/acre 7. b) 75 200 bu/acre
4.20/bu 122 bu/acre 4.20/bu -
13.93/acre 8. a) ACRE Rev. Guar. 90
3.83/bu 171 bu/acre ACRE Farm Rev.
Trigger 3.83/bu 171 bu/acre
13.93/acre 8. b) Needed to check both triggers,
but ACRE payment rate is based on state level
revenues
8
Contracting
  • Basic Hedge-to-Arrive
  • Basis
  • Deferred Price
  • Minimum Price
  • New Generation
  • Automated Pricing
  • Managed Hedging
  • Combination

9
Hedge-to-Arrive
  • Allows producer to lock futures price, but leaves
    the basis open
  • Basis is determined at a later date, prior to
    delivery on the contract
  • So the producer still faces basis risk and
    production risk (must produce enough crop to
    cover the contract)
  • The buyer takes on the futures price risk

10
Hedge-to-Arrive
  • Why might you use it?
  • Think basis will strengthen before delivery
  • For the producer, the gain/loss on the contract
    is due to basis moves
  • Available in roll and non-roll varieties

11
Basis Contract
  • Also known as a fix price later contract
  • Allows producer to lock in basis level, but
    leaves futures price open
  • Producer still faces futures price risk and
    production risk
  • Buyer takes on basis risk

12
Basis Contract
  • Why might you use it?
  • Expect higher futures prices, but possibly weaker
    basis
  • Example
  • On July 1, producer sells 5,000 bushels of corn
    for November delivery at 20 cents under December
    futures.
  • On Nov. 1, Dec. futures set the futures price

13
Deferred Price Contract
  • Also known as no price established contract
  • Allows producer to deliver crop without setting
    sales price
  • Buyer takes delivery and charges fee for allowing
    price deferral
  • Producer still faces all price risk and
    production risk (if contract is set before
    delivery)

14
Deferred Price Contract
  • Producer also faces counterparty risk
  • If buyer files for bankruptcy, the producer
    becomes an unsecured creditor
  • Why would you use it?
  • Believe market prices are on the rise
  • Takes care of storage
  • Allows producer to lock prices at a later time
  • Producer benefits from higher prices and stronger
    basis, but risks lower prices and weaker basis

15
Minimum Price Contract
  • Allows producer to establish a minimum price in
    exchange for a service fee and the cost of an
    option
  • The final price is set later at the choice of the
    producer
  • If prices are below the minimum price, the
    producer gets the minimum price
  • If prices are above the minimum price, the
    producer captures a higher price

16
Minimum Price Contract
  • Removes downside price risk (below minimum price)
    and allows upside potential (after adjusting for
    fees)
  • Producer looking price increases to offset fees
  • Provides some predictability in pricing, can be
    set to be cash-flow needs

17
New Generation Contracts
  • Ever evolving set of contracts established to
    assist producers and users in marketing crops
  • Structured to overcome marketing challenges
  • Inability to follow through on marketings
  • Marketing decisions triggered by emotion
  • Complexities and costs of marketing tools

18
New Generation Contracts
  • Often broken into three categories
  • Automated pricing
  • Managed hedging
  • Combination contracts
  • Offered by several companies, each with its own
    twist on the contract
  • I will highlight some available contracts (for
    illustrative purposes only, not an endorsement

19
New Generation Contracts
  • The contract follow predetermined pricing rules
  • Often sold in set bushel increments, like futures
    and options, with a specified delivery period
  • Some have exit clauses (depending on price)

20
Automated Pricing
  • In its purest form, basically locks in an average
    price by marketing equal amounts of grain each
    period within a set time
  • Could be daily or weekly
  • Some contracts allow producers to pick the
    pricing period
  • Can be combined with other pricing approaches
    (minimum price, etc.)

21
Automated Pricing
  • Examples
  • Decision Commodities Index Pricing
  • E-Markets Market Index Forward
  • Cargill PacerPro
  • CGB Equalizer Classic
  • Variations
  • CGB Equalizer Traditional
  • Cargill PacerPro Ultra
  • E-Markets Seasonal Index Forward

22
Automated Pricing
Pricing period Jan. to Mar. 2009 on Nov.
2009 soybean futures
23
Automated Pricing
  • Advantages
  • Automates marketing decision, frees up producer
    time
  • Removes concerns about additional costs (margin
    calls)
  • Can be set to capture average price when seasonal
    highs are usually hit

24
Managed Hedging
  • Automated contracts that implement pricing based
    on recommendations from market analysts
  • Example
  • Cargill MarketPros
  • Producers can choose to follow CargillPros or
    Kluis Commodities recommendations

25
Managed Hedging
  • Has many of the same advantages as automated
    pricing
  • Results are dependent on the performance of the
    market analysts
  • Often has higher fees than automated pricing
  • Automated pricing 3-5 cents/bushel
  • Managed hedging 10-15 cents/bushel

26
Combination Contracts
  • Extend or combine mechanisms from various
    contracts
  • Averaging pricing
  • Minimum pricing
  • Pricing based on market movements
  • Opt-out clauses if prices fall significantly
  • Come in many varieties, so producers can find one
    to fit their needs

27
Cargill DiversiMax
  • Price is set by formula
  • 75 of the price is determined by the average
    daily high futures price during a specified
    pricing period
  • 25 of the price is determined by the highest
    price observed during the pricing period
  • Can be linked to a commitment to market
    additional grain (the commitment reduces the fee
    charged)

Source http//www.cargillpropricing.com/contracts
.html
28
Decision Commodities
  • Accelerator Pricing
  • Markets bushels when prices exceed a floor price,
    but marketed quantities depend on price level
  • For example,

If the Nov. 2009 soybean price is Then we market
lt 8.00 0 bushels per day
8.00 to 8.50 100 bushels per day
8.50 to 9.00 250 bushels per day
gt 9.00 500 bushels per day
Source http//decisioncommodities.com/products/
29
Decision Commodities
  • Topper Pricing
  • Markets bushels when prices exceed a floor price
    on days where prices have jumped sharply
  • Example Markets bushels when prices exceed
    3.50/bushel on days where prices have increased
    by at least 15 cents/bushel
  • Takes immediate advantage of market rallies

Source http//decisioncommodities.com/products/
30
Decision Commodities
Source http//decisioncommodities.com/products/
31
Decision Commodities
Source http//decisioncommodities.com/products/
32
FC Stone
  • Accumulator Contract
  • Versions for producers and consumers
  • Key parameters
  • Accumulator price price grain is sold (or
    bought) at
  • Knockout price price that terminates the
    contract
  • Weekly bushel sales commitment
  • Has acceleration function if price move beyond
    accumulator price

Source http//www.fcstone.com/content/agriculture
/origtools.aspx
33
FC Stone Accumulator
Quantity marketed doubles
Normal quantity marketed
Contract ends
Source http//www.fcstone.com/content/agriculture
/origtools.aspx
34
FC Stone Consumer Accumulator
Contract ends
Normal quantity bought
Quantity bought doubles
Source http//www.fcstone.com/content/agriculture
/origtools.aspx
35
Class web sitehttp//www.econ.iastate.edu/classe
s/econ339/hart-lawrence/
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