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Bez nadpisu

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Title: Bez nadpisu Author: linhart Last modified by: linhart Created Date: 10/8/2002 6:52:42 AM Document presentation format: p edv d n na obrazovce – PowerPoint PPT presentation

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Title: Bez nadpisu


1
Observation
Václav Bubenícek
2
Structure of presentation
OBSERVATION
  • Exploitation of observation
  • Forms of observation
  • Rules of observation
  • Example of observation

3
Structure of presentation
OBSERVATION
  • Exploitation of observation
  • Forms of observation
  • Rules of observation
  • Example of observation

4
Exploitation of observation
OBSERVATION
  • Behaviour of buyer
  • Approach of sales person
  • Complement of questionnaire

5
Structure of presentation
OBSERVATION
  • Exploitation of observation
  • Forms of observation
  • Rules of observation
  • Example of observation

6
Forms of observation
OBSERVATION
  • Structured form - formal
  • Who
  • What
  • How
  • Where
  • When
  • Non-structured form - informal

Age, sex, influencing persons product kind,
price, purchase kind, volume select based on
price, brand, shopping list facility type, shelf
position, preferences peak day time
7
Structure of presentation
OBSERVATION
  • Exploitation of observation
  • Forms of observation
  • Rules of observation
  • Example of observation

8
Rules of observation
OBSERVATION
  • It is observation, do not forget
  • Do not disturb buyer
  • Do not care for motivation

9
Structure of presentation
OBSERVATION
  • Exploitation of observation
  • Forms of observation
  • Rules of observation
  • Example of observation

10
Procedures
Example
  • Product selection
  • analysis of product offer
  • development of observation plan
  • process of observation
  • analysis of results

11
Procedures
Example
  • product selection
  • analysis of product offer
  • development of observation plan
  • process of observation
  • analysis of results

12
Analysis of product offer
Example
  • localisation of product in supermarket
  • organisation of department of product
  • placing of product on shelf
  • sales promotion of product

13
Analysis of product offer
Example
  • localisation of product in supermarket
  • organisation of department of product
  • placing of product on shelf
  • sales promotion of product

14
Analysis of product offer
Example
  • localisation of product in supermarket
  • organisation of department of product
  • placing of product on shelf
  • sales promotion of product

15
Map of shelf
Example
16
Analysis of product offer
Example
  • localisation of product in supermarket
  • organisation of department of product
  • placing of product on shelf
  • sales promotion of product

17
Procedures
Example
  • product selection
  • Analysis of product offer
  • development of observation plan
  • process of observation
  • analysis of results

18
Plan of observation
Example
19
Procedures
Example
  • product selection
  • Analysis of product offer
  • development of observation plan
  • process of observation
  • analysis of results

20
Procedures
Example
  • product selection
  • Analysis of product offer
  • development of observation plan
  • process of observation
  • analysis of results

21
Analysis of results
Example
Final table from observation
22
Analysis of results
Example
Observation of brands
23
Types of users
Example
  • based on place of supermarket
  • based on hour and date
  • based on sex
  • based on age
  • based on preferences

24
Kinds of consumers
Example
  • based on place of supermarket
  • based on hour and date
  • based on sex
  • based on age
  • based on preferences

25
Typologie spotrebitelu
Example
  • based on place of supermarket
  • based on hour and date
  • based on sex
  • based on age
  • based on preferences

26
Kinds of consumers
Example
  • based on place of supermarket
  • based on hour and date
  • based on sex
  • based on age
  • based on preferences

27
Influencing persons
Example
28
Typologie spotrebitelu
Example
  • based on place of supermarket
  • based on hour and date
  • based on sex
  • based on age
  • based on preferences

29
Analysis of results
Example
Observation of brands
30
Repetition
OBSERVATION
  • Exploitation of observation
  • Forms of observation
  • Rules of observation
  • Example of observation

31
End
Václav Bubenícek
32
(No Transcript)
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