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COMMUNICATION PLANS

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COMMUNICATION PLANS [ENTER FACILITATOR S NAME AND CONTACT INFORMATION] Developed by Troutman Sanders LLP Developed for the Virginia Department of Health – PowerPoint PPT presentation

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Title: COMMUNICATION PLANS


1
COMMUNICATION PLANS
ENTER FACILITATORS NAME AND CONTACT
INFORMATION
Developed by Troutman Sanders LLP Developed for
the Virginia Department of Health Funded by
Centers for Disease Control and Prevention
2
(No Transcript)
3
Toolkit Presentations Instructions for Use
  • Toolkit Presentations are intended to be a
    companion to the Hospital Implementation Guide
    and should not be used in isolation.
  • The Presentations are intended to serve as a
    starting point for the facilitator. The
    facilitator should thoroughly review the
    Presentation prior to use in Implementation Team,
    CRAG or Subcommittee meetings and customize the
    Presentation to meet the unique needs of the
    meeting participants.
  • Pay particular to attention to the information
    provided in brackets ( ), which must be
    completed by the facilitator prior to use.
  • Included in the Notes section of each slide are
    the following types of information
  • Slide Type, which indicates whether the slide is
    for information or discussion, serves as a
    placeholder, or is some combination thereof
  • Planning Guide Section(s), which will direct the
    facilitator to the corresponding sections of the
    Planning Guide and Hospital Implementation Guide
    for further information
  • Special Instructions, which provides directions
    for the facilitator to customize the slide for
    the intended audience
  • Speakers Notes, which provides more detailed
    information to supplement the material on the
    slide
  • Refer to the Hospital Implementation Guide for
    further guidance and helpful hints on effectively
    completing the process described in the Planning
    Guide.

4
CRAG Members
  • Enter names and departments of each CRAG member

5
  • Add slides from Altered Standards Overview and/or
    Chapter 1 presentation, as needed, to
    re-introduce the CRAG to the concept of altered
    standards and critical resource shortage response
    planning, especially if new members are involved.

6
Chapter Overview
  • Develop a communication strategy tailored to
    providers
  • Develop a communication strategy tailored to
    patients
  • Develop a communication strategy tailored to
    partners of the hospital(s) in the Planning Unit
  • Develop a communication strategy tailored to the
    public
  • Develop a communication strategy tailored to the
    press
  • Develop a communication strategy tailored to
    politicians

7
DEVELOP COMPREHENSIVE COMMUNICATION PLANS FOR
EACH PHASE OF AN EVENT
8
Communication Plan Components
Communication Plan
9
Your Audiences The 6 Ps
10
Potential Message Objectives
Input
Education
Re-set expectations
11
Key Messages
  • Coordination with objective(s)
  • Phase of the communication plan
  • Timing of delivery
  • Key elements

12
Potential Messaging Platforms
13
What message(s) will you communicate to each
audience and how will you do this?
14
Providers
15
Patients
16
Partners
17
Public
18
Press
19
Politicians
20
Questions?
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