Title: TXT ERA
1TXT ERA
Text Messaging Program
First, lets look at some text messaging
statistics
2Text Messaging Today
- Breakdown of text message usage by age groups
- 18-24 ? 58.3
- 25-34 ? 46.1
- 35-54 ? 27.6
- Text messaging is expected to increasesix fold
between 2007-2009
3Reaching the customerDifferent ways in which
text messaging is currently used
- Notification for bill payment
- Customer support services provide customer with a
call log reference number and status updates via
text messaging - Healthcare professionals send patients reminders
to take their medication - Customer loyalty programs
- Voting for American Idol!
4Case StudyLondon 2012 Olympics
- In London sports fans were able to show their
support for the Olympic Bid by texting LONDON
to the cross-operator short code 82012 - The votes were counted and the information was
presented to the International Olympic Committee
as proof that the city supported the bid. -
5Results
- London beat out New York and several other
cities and was chosen to host the 2012 Olympics.
6Case StudyCitibank Alerts
- In 14 Asian countries Citibank customers can now
go online and sign up to receive mobile alerts
related to - Their spending habits
- Bank activities
- Retrieve stock information
7Result
- Customers receive real-time text message
alerts and are more informed on their spending
habits or possible fraudulent activities.
8Case StudyDunkin Donuts Coupons
- In Rome to get consumers excited about Dunkin
Donuts and create brand awareness, they were
asked to enter a prize drawing by sending text
message to receive money off or free coffee
voucher - Consumers were then able to opt-in to receive
coupons, store locations, and even job
opportunities -
9Results
- Dunkin Donuts had a 20 increase in sells during
the campaign - 90 of the people claimed the free coffee
- 41 requested a stores address
- 50 of the participants maintained
correspondences
10TXT ERA in a Nutshell
- Customers text message an ERA express listing
number to TXTERA - They receive property information including
sales associates name and contact information
11The Process
(keep in mind, even an 8 year-old can do this!)
12In a text message, send an express listing to
TXTERA
You will receive a return text message in your
inbox
View the text message, you are displayed with the
basic listing information
13TXT ERA Sign Rider
- Purchase TXT ERA sign-riders from the Select
- Services Web site
- Purchase number stickers to place onto the rider
- OR -
- Print out the express listing number on your
home printer, - and place it onto your sign rider by
purchasing clear - cover tape (weatherproof)
14- Consumer enters search criteria into MyERA.com
- Enters cell phone number
- Client will receive text messages matching the
search criteria set in MyERA.com
15Thank you!