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Title:

Terms of Persuasion

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... or claim A recommendation Often done using celebrity endorsement Testimonial Transfer Associating symbols or feelings with a product Attempts to link a ... – PowerPoint PPT presentation

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Title: Terms of Persuasion


1
Terms of Persuasion
  • Contradiction

Appeal
Bandwagon
Testimonial
Red Herring
False Authority
Faulty Reasoning
2
Persuade
  • To cause to do something by reasoning, urging, or
    inducement
  • To convince someone to take an action

3
Techniques
  • Why do you need to know the techniques used for
    persuasion?
  • Where do you see these techniques used?

4
Bandwagon
  • Comes from a term used in the circus
  • The bandwagon carried the circus band ?

5
Bandwagon
  • Appeals to the everyone is doing it mentality
  • They want you to join the crowd
  • Creates a feeling of belonging

6
Bandwagon
  • Voting
  • Sports
  • Ideas/Theories
  • Popular Trends

7
Red Herring
  • Term from the 1800s
  • Dragged across game trail to throw off scent

8
Red Herring
  • Presents a side issue not related to the topic
  • Something, usually a clue, intended to mislead or
    distract the audience

9
Red Herring
  • Crime novels
  • Villains create a red herring in order to throw
    detectives off the case
  • Politics hide the real issues

10
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11
False Authority
  • Use of authority instead of evidence
  • No actual proof relies on expert evidence
  • Ex Im a doctor, and I recommend this
    medicine.

12
False Authority
13
Faulty Reasoning
  • Defective reasoning
  • Reasons that dont matter and/or that are not
    true
  • Also called logical fallacies
  • Overgeneralization
  • Illogical Conclusion
  • Personal Bias

14
Faulty Reasoning
  • Example
  • 1. All humans are mammals.
  • 2. All cats are mammals. So
  • 3. All humans are cats.
  • Completely illogical conclusion!!

15
Testimonial
  • Root word. _____________

16
Testimonial
  • A statement in support of truth, fact, or claim
  • A recommendation
  • Often done using celebrity endorsement

17
Testimonial
18
Transfer
  • Associating symbols or feelings with a product
  • Attempts to link a positive or negative feeling
    with an object, person, value, or idea
  • Ex Dodge commercial with American flag

19
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20
Sentimental Appeal
  • A means of persuasion meant to convince a person
    based on an emotional response
  • Ex pet cruelty commercials family loss

21
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22
Scare Tactics
  • A strategy using fear to influence
  • the publics reaction
  • Shock value adds to the impact the ad has on
    the viewer
  • Ex anti-drunk driving, smoking, etc.

23
Scare Tactics
24
Contradiction
  • To go against what was previously said
  • Ex We need to cut school funding which will
    decrease extra-curricular activities. This is
    going to affect students, and they may be upset,
    so the hiring of more counselors would be
    beneficial.

25
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26
Comparison
  • Related to name-calling
  • Comparing one product to another popular product
  • Shows negatives of competition

27
Comparison
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