Agenda

1
Agenda

• Introductions
• We Care Initiative
• PQA Plus Background
• PQA Plus Requirements
• What has changed?
• Continuous Improvement

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WE Care initiative
3
We Care

• United Industry Approach
• Commitment to Responsible Practices and
  Continuous Improvement
• Builds Confidence Among Industry Customers
• Comprehensive Solution
• Long-term Vision Requires Action Now

4
We Care Key Components

• Long-standing Commitment
• Responsibility and continuous improvement
• Production-oriented Best Practices
• Program leadership through PQA Plus and TQA
• Ethical Principles
• Core statement outlining producers obligations
• Doing Whats Right

• 4

5
Why are we here

• PQA Plus is a cornerstone of We Care
• Everyone Shares Responsibility
• Right Thing to Do. Right Now.
• Risks of Inaction
• What Can You Do?

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PQA Plus Background
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Timeline

• 1959 The first HACCP system developed
• 1989 The PQA program is launched
• 1998 Hazard Analysis and Critical Control Point
  (HACCP) implemented
• 2001 TQA is launched
• 2002 Florida voters ban sow gestation stalls
• 2003 SWAP program introduced
• 2004 Operation Main Street program is launched
• 2005 The Take Care program is released
• 2007 The PQA Plus program is launched
• 2007 Oregon is first state to ban sow gestation
  stalls through legislative action
• 2007 Two major packers announce phasing out of
  sow gestation stalls
• 2008 Several major restaurant chains increase
  purchases of pork raised without stalls
• 2008 The industry joins together to launch the
  We Care responsible pork initiative
• 2008 Over 22,000 producers and 25,000 youth have
  received PQA Plus certification
• 2008 Packers show commitment to PQA Plus
• 2010 The PQA Plus program revised
• 2011 The PQA Plus Third Party Verification
  launched
• 2013 The PQA Plus program revised

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Pork Quality Assurance Plus
I
PQA Plus is composed of two main elements

• Food Safety
• Animal Well-being

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Elements
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Program Requirements
11

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Advisor Qualifications

• General
• Training and Examination
• Certification

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Advisor Qualifications

• General
• Be a veterinarian, Extension Specialist or Ag
  Educator1.
• Have a D.V.M. or B.S. or equivalent experience in
  Animal Science or associated field3.
• Have two years of recent, documentable swine
  production experience3.
• Former PQA Plus Advisors are not grandfathered
  into PQA Plus version 2.
• Training and Examination
• Certification

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Advisor Qualifications

• General
• Training and Examination
• Attend a PQA Plus Advisor training session
  conducted by a PQA Plus Trainer.
• Successfully complete and pass an examination
  covering PQA Plus Good Production Practices 1-10
  and the on-farm site assessment process.
• The examination may be retaken twice in one
  session or attendance at another training session
  will be required.
• No National Pork Board fees are required.
• Certification

15
Advisor Qualifications

• General
• Training and Examination
• Certification
• PQA Plus Advisor Certification is good for three
  years based on the PQA Plus Advisor training
  date.
• Retraining and retesting is mandatory for
  recertification.

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Advisor Application Process

• Advisor submits application to Trainer
• Trainer reviews application to determine if
  qualifications are met
• Trainer sends approval or denial letter to
  applicant
• If applicant is denied, an appeal to the National
  Pork Board may be submitted

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Administering the Advisor Test

• Exams Answer Keys will be generated by Trainers
  on the Pork Checkoff Certification password
  portected site
• www.pork.org/login
• Good Production Practices 1-10
• Assessment Process
• Emphasis on GPP 10 and assessment process
• Pass/fail level is 90 Only missing 3 questions
• Exams may be retaken twice in one session, 3
  total

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Certifying Advisors

• New Advisors
• The Advisor will receive an email acknowledging a
  passing certification as well as instructions to
  the password protected site, where the Advisor
  will set up User ID and Password
• Recertification of Advisors
• For Advisors you have trained previously, access
  www.pork.org/login, click on certification
  search once the Advisor name has been located
  and selected, check the Add Certification box
  then complete the class date section.
• Temporary User ID will not work
• Timely submission is Trainer responsibility.

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Advisor Responsibilities

• Conducting training sessions for producers.
• Face to Face
• Online training
• Administering and scoring Endorsement exams.
• Conducting on-farm site assessments.
• Following the PQA Plus Program requirements when
  conducting training sessions, administering
  examinations and conducting site assessments to
  insure the programs standards are met.

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Advisor Responsibilities contd

• Reporting producer name and contact information
  to the National Pork Board for individual PQA
  Plus certification and/or endorsement to conduct
  site self-assessments.
• Reporting to the National Pork Board the site has
  met the qualifications for PQA Plus Site Status.
• Reporting on-farm site assessment data following
  an assessment.
• Being available for producer consultation during
  and following a site assessment.
• Providing assistance to producers related to
  audit compliance issues as needed.

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Professional Ethics
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Professional Ethics

• The role of a PQA Plus Advisor is critical to the
  success of the PQA Plus program.
• Adherence to the PQA Plus Advisor guidelines
  protects the integrity of the pork industry and
  pork producers, while promoting a positive image
  to the consumers of U.S. Pork.

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Professional Ethics

• Follow the PQA Plus programs standards to the
  best of your ability
• Protect and preserve confidentiality of
  client/producer information
• Properly advise producers/clients on their need
  to seek information and services from other
  experts and specialists
• Uphold these guidelines by precept and example
  and encourage others to do the same

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Certification
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Producer Certification

• Certification
• Test component
• Open book
• Producers may miss 3 questions, scoring a 85 to
  pass.
• Producers may retake the test 3 times.
• PQA Plus Trainers/Advisor will score the exam at
  the time of the training.
• Online certification
• Online certification is available for
  re-certifications ONLY. New certifications have
  to be completed face to face with a PQA Plus
  Trainer or Advisor.

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Producer Certification Notices

• Certification
• All receive hard copy via mail
• All receive electronic copy via email, upon
  request
• Advisors may view, email reprint from on-line
  Web site
• http//www.pork.org/login
• Certification Expiration
• 6-8 weeks
• Phone calls
• Need email addresses

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Site Status
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What is a PQA Plus site?

• Defined by the nationally standardized Premises
  Identification Number (PIN).
• A seven-character alphanumeric code
• Premises ID registration occurs through the state
  level.
• States will use the national premises allocator
  to generate the standard PIN.
• For more information on the Swine ID Plan go to
  www.pork.org, search for Swine ID Plan.

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Site Assessment

• Occurs two ways
• PQA Plus Advisor
• Self Assessed (Endorsed Individual)
• Two categories of self-assessments
• Self-assessment-producer
• Self-assessment-field staff
• Site Assessment Form
• If completed by an endorsed producer, check
  Self
• If completed by a PQA Plus Advisor, check PQA
  Plus Advisor
• Completion of a site assessment and then entry of
  site assessment data results in Site Status

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Site Status Advisor Assessment

• General
• Be identified by a premises ID number.
• Before assessment data can be reported and site
  status granted there must be a producer-designated
  PQA Plus Certified individual (the person with
  the most stable relationship/responsibility with
  the production on the site) associated with the
  site.
• Assessment
• Have the Site Assessment conducted by a PQA Plus
  Advisor.
• Before assessment data can be entered and site
  status granted, a signed written action plan
  needs to be completed for all non compliances
  identified in the current site assessment and
  returned to the PQA Plus Trainer/Advisor.
• No National Pork Board fees are required.
• Status
• PQA Plus Site Status issued based on confirmation
  through the NPB database that there has been a
  PQA Plus Site Assessment and a designated
  producer with a current PQA Plus Certification is
  linked to the site.
• Site Status is good for three years from the date
  of
• assessment. Confirmation of site reassessment
• and PQA Plus Certification of a producer linked
• to the site is mandatory to renew site status.

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Producer Endorsement

• General
• Hold a current PQA Plus certification.
• Training and Examination
• Be trained in conducting a PQA Plus Site
  Self-Assessment by a PQA Plus Advisor.
• Successfully complete and pass an examination
  covering PQA Plus Good Production Practice 10 and
  the on-farm site assessment process. The
  examination may be retaken twice or another
  training session will be required.
• No National Pork Board fees are required.
• Endorsement
• PQA Plus Site Self-Assessment Endorsement is good
  for up to three years based on the PQA Plus Site
  Self-Assessment Endorsement training date but is
  not to extend past the individuals PQA Plus
  Certification expiration date.
• Retraining is mandatory for re-endorsement on,
  orafter, the expiration date of the PQA Plus
• certification.

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Endorsement Process

• Training is equivalent to Advisor assessment
  training
• Exam
• 25 questions
• Covers GPP 10 Assessment Process
• Passing point is 90 can only miss 2 questions
• Generated on Pork Checkoff Certification password
  protected site
• http//www.pork.org
• Advisor attaches endorsement to PQA Plus
  Certification following successful training and
  exam
• There are two categories of self-assessed
  endorsements Self-Assessment-Producer and
  Self-Assessment-Field staff. Advisors need to
  identify which category the individual meets.
• No new certificate is issued unless requested or
  reprinted
• Endorsement is valid for length of current PQA
  Plus certification
• Following a producer self-assessment, the Advisor
• is responsible for submitting assessment
  data
• on the Pork Checkoff password site.

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Site Status Self-Assessed

• General
• Be identified by a premises ID number.
• Have a PQA Plus Certified individual associated
  with the site.
• Assessment
• Have the Site Assessment conducted by an
  individual associated with the site who holds a
  current PQA Plus Certification and who also has
  completed self-assessment training with an
  Advisor and holds a PQA Plus Site Self-Assessment
  Endorsement.
• The Advisor must report to the National Pork
  Board that a site assessment has been done must
  report the assessment data into the database and
  must report that there is a PQA Plus Certified
  producer associated with the site
• No National Pork Board fees are required.
• Status
• PQA Plus Site Status issued based on confirmation
  through the NPB database that there has been a
  PQA Plus Site Assessment and a designated
  producer/field staff with a current PQA Plus
  Certification is linked to the site.
• Site Status is good for three years from the date
  of assessment.
• Confirmation of site reassessment and PQA Plus
• Certification of a producer linked to the site
  is
• mandatory to renew site status.

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Site Status

• Pork Checkoff Certification password protected
  site, www.pork.org/login
• Advisor must submit notice of completed
  assessment assessment data to achieve status
• Advisor may track their assessed sites
• The Advisor has the responsibility to provide a
  notice of Status to the producer

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Verification Process
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Third-Party Verification Objectives

• Measure the effectiveness of the PQA Plus
  program, not to find farms that are not in
  compliance
• Use aggregate assessment data and verification
  data to identify areas for additional education
  and training in pork production
• No removal of Site Status
• Provide credibility to packers and customers
• Provide an alternative to every farm audited
  every year
• Statistically valid random sample
• Enable Pork Checkoff to pay for third-party
  verification element
• Create one set of industry-developed criteria to
  avoid confusion and extra cost

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How will verification process work?

• All sites with Site Status will be in a pool from
  which sites will be selected
• Producer will be given official notice and
  information on how to schedule an appointment
  with third-party verifier
• Completed by third-party, PAACO-certified
  verifier during agreed upon date/time
• Verifier submit report to third-party database,
  and send producer information
• Producers work with their advisors to address any
  issues identified during the verification process

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How will verification process work? (cont.)

• Database reports verification data in aggregate
  form to the National Pork Board
• National Pork Board uses aggregate verification
  data to identify areas for additional education
  and training to promote continuous improvement of
  the pork industry

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Materials
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Website
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WEBSite (login/registration)
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WEBSite (login/registration)
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WEBSite (login/registration)
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WEBSite (login/registration)
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WEBSite (login/registration)
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WEBSite (login/registration)
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WEBSite (Managing trainings)
Manage Trainings This section is where
certification trainings will be created for the
online training session for Producers.
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WEBSite (Managing trainings)
Managing Trainings Create a new online
training by clicking on the Create New
Trainings button at the bottom of the screen
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WEBSite (Managing trainings)
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WEBSite (Managing trainings)
Manage Trainings From the different drop down
options select the type of certification being
delivered. Then select the delivery method for
the certification.
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WEBSite (Managing trainings)
Certifications Sessions are all displayed on this
page after they are created
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WEBSite (Add attendees)
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WEBSite (Add attendees)
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• Once a producer completes their PQA Plus online
  trainings session then an email notification will
  be sent to BOTH The producer that completed the
  training and to the PQA Plus Advisor who set up
  the PQA Plus online trainings session.

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Website Producer access
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WEBSite (login/registration)
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WEBSite (login/registration)
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WEBSite (login/registration)
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WEBSite (login/registration)
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WEBSite (login/registration)
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WEBSite (login/registration)
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WEBSite (accessing training)
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WEBSite (accessing training)
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WEBSite (taking course)
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WEBSite (taking exam)
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WEBSite (taking exam)
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WEBSite (taking exam)
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WEBSite (taking exam)
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WEBSite (taking exam)
There is 25 questions on the PQA Plus test.
Producers may miss 3 to get the 85 to pass
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WEBSite (Training)
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WEBSite (accessing certification)
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WEBSite (certification completion)

• Once a producer completes their PQA Plus online
  trainings session then an email notification will
  be sent to BOTH The producer that completed the
  training and to the PQA Plus Advisor who set up
  the PQA Plus online trainings session.

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What has changed?
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What has changed?

• Content
• Expanded the Public Health section
• Established Environment Stewardship
• Added Worker Safety
• Added a Tool for Continuous Improvement
• Recertification Standards
• Face to Face training is required for
  Trainers/Advisors
• Producers may do an online certification or face
  to face
• Testing for Individual Certification
• Open book
• Test are scored at the time of the training
• 85 to pass the test (Missing 3 out of 25
  questions)

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Continuous improvement
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Continuous Improvement Why Its Essential

• Proactive
• Credible
• Evolving
• Collaborative

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Thank you !