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MetaMedia Business Plan

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Business Plan Judson F. Ferdon ... Risks Finance Conclusion Mission MetaMedia s corporate goal is to become a long term partner for all companies that need ... – PowerPoint PPT presentation

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Date added: 18 July 2019
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Learn more at: http://gumby.sethi.org
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Title: MetaMedia Business Plan


1
MetaMediaBusiness Plan
IOM540 Prof. Sulin BA
  • Judson F. Ferdon
  • Martin Ferro
  • Lorenzo Rossi
  • Ricky J. Sethi

2
Outline
  • Mission
  • Technology Basic Concepts
  • Market issues
  • Some key factors
  • Our solution
  • Values for the players
  • Business Process
  • TDP issue etc.
  • Pricing model
  • Evolution plan (growth strategy)
  • Risks
  • Finance
  • Conclusion

3
Mission
  • MetaMedias corporate goal is to become a
    long term partner for all companies that need
    solutions for better managing their multimedia
    assets.
  • In particular, MetaMedia aims to be one of the
    key players in the market of searchable
    audio-video.

4
Technology Basic Concepts
  • There is a huge amount of multimedia
    (audio-video) content from a variety of sources
  • Internet, cable, satellite, CD-ROM, DVD
  • Demand to make this material easy to manage
  • i.e. searchable.
  • Quote In the next generation of Internet search
    engines, audio and video will be searchable as
    well as textual material -- C.C. Jay Kuo, USC
    faculty

5
Indexing Textual Material
Table of Contents 1. Introduction1 2.
Technology..10 2.1 Internet .12 2.2
Security..14 3. E-commerce.20 3.1 B2C
models.22
Index
Electronic cash Electronic check Electronic
malls...22,30,31
3.1 B2C models
6
Indexing Audiovisual Material
Table of Contents
7
MM Indexing Key Steps
  • Content Analysis/Metadata Extraction/Description
  • Metadata Presentation
  • (Note MPEG-7 will be the standard)
  • 3) Search Query Engines

8
Industry Dynamics
  • Young Market less than five years old
  • Market still uninformed
  • "Having fundamental technologies to act as a
    foundationis important. The challenge is for
    businesses to leverage that value - video has not
    been a corporate data type so far. The thinking
    now is beginning to shift." -- Carl Lehmann
  • The Demand is Increasing!

9
Current Market Situation
  • Software Providers
  • Some companies (Virage, IBM, Pictron, Attrasoft,
    Excalibur, Magnifi) sell software packages for
    metadata extraction, search engines, and browser
    interfaces.
  • Potential Customers
  • TV broadcasters
  • Internet companies
  • Commercial production companies
  • Advertisement agencies
  • Interactive CD-ROM manufacturers

10
MPEG-7 Standard
  • The International Standardization Organization is
    currently working on providing a standard for the
    content description (metadata). This standard,
    MPEG-7, should be ready by September 2001.

11
Key Factors
  • MPEG-7 will be accepted
  • Rich Metadata extraction will remain complicated
  • Requiring Expert Analysis and Dedicated Hardware
  • The perceived value of Metadata is increasing
  • ? The demand will increase as the number of
    application increases
  • Carve out Niche Markets
  • Description Providers
  • MetaMedia will be very competitive in the
    process.

12
Opportunities
  • Establish Metamedia as a leader and set standards
    for this quickly emerging industry
  • First Mover Advantage
  • ASP content-processing model

13
Business Model
Application Service Provider and Content
Processing Model
14
Values for the Players
  • For Customers
  • A java application will provide frequent updates
  • Better assistance
  • Clients can get richer descriptions for portions
    of their content by sending us related TDP
  • CRM
  • For MetaMedia
  • First mover in the metadata market (!)
  • Improved efficiencies
  • Close Customer Contact
  • Flexibility of our model (!!)
  • Customers can participate even without experts

15
ASP Business Process Model
16
Pricing Model
  • Yearly subscription fee charge for data
    duration and metadata type.
  • Equation
  • PRICE SUBSCRIPTION ( Ct ? Tc) ? Mf
  • Advantages of Pricing Structure
  • Flexibility
  • Customized
  • Service Oriented

17
When Do We Make Money?
  • After the First Year
  • Total Sales 2,690,000
  • Total Expenses 2,350,000
  • Income After Taxes 220,000

18
5 Year Financial Outlook
19
Strengths
Easy point of entry No up-front hardware or software costs Balanced staffing load No long-term commitment Speed of deployment Avoid costly and time-consuming upgrade headaches Scalability and modular implementation Value-added services IT staff doesnt need to run maintenance Highly secure - Comprehensive Firewalls - Routers Sniffers - Proprietary TDP/IMP technology
20
Risks
Risk Mitigating Factors
Net Congestion Uptime Web Farms Redundant Servers OC3 Connection
Rapid Technological Change On-staff Scientists In-house Experts ISO association partnership
Moores Law Proprietary Acct Mngmnt Tools CRM methodology
21
Conclusion
  • Expansion to the market of metadata solutions for
    real-time broadcasters
  • ASP Aggregator

Future Growth Business Opp.
22
Prototype
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