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Impact Mail Preparation

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Title: Impact Mail Preparation


1
Impact Mail Preparation
  • Business Letter Services

2
Introduction
  • Impact Mail allows customers to send small mail
    items of unique shape
  • or design, for example shaped postcards, form-cut
    brochures, die-cut booklets or multi-dimensional
    folds, without the need for an envelope
  • or wrap.
  • In this module
  • This presentation introduces you to Australia
    Posts requirements for Impact Mail preparation.
  • Learning outcomes
  • At the end of this presentation you will be able
    to
  • specify Impact Mail article size, weight and
    type requirements
  • identify the mandatory inscriptions on Impact
    Mail articles
  • identify the mandatory correct addressing
    conditions for Impact Mail articles

3
Impact Mail at a glance
  • What is Impact Mail?
  • Impact Mail is an Australia Post service for the
    delivery of unique shaped mail articles to
    addresses within Australia.
  • Businesses design and produce Impact Mail
    articles for direct mail campaigns, product
    launches, events and other marketing needs. They
    use the Impact Mail service because they can
    distribute their Impact Mail articles without
    needing to put them in envelopes. This ensures
    maximum impact on their target market.
  • With Impact Mail, you can
  • lodge bulk mailings of 300 or more articles
  • maximise the space available for creative
    artwork
  • send non-rectangular articles of virtually any
    shape or design
  • use your brand or logo as the shape of the
    article for instant brand recognition
  • leverage the attention-getting power of a
    dimensional article without hiding it in an
    envelope.

4
Impact Mail at a glance
  • What qualifies for Impact Mail?
  • To qualify
  • the minimum quantity is 300 articles per
    lodgement
  • articles must be shaped and not be square or
    rectangular1
  • each lodgement must consist of articles within
    the same size category
  • all articles within a lodgement must originate
    from the same organisation.
  • Impact Mail cannot be lodged in street posting
    boxes.
  • Impact Mail cannot be used in conjunction with
    any other services (eg Registered Post).
  • Impact Mail articles do not need to be barcoded,
    however if you choose to apply barcodes they must
    be correct.
  • 1. Some rectangular articles may be eligible for
    other bulk mail services. Refer to the Overview
    module for information about these
    services.

5
Impact Mail at a glance
  • More information
  • More detailed information is available in the
    Impact Mail Fact Sheet and Impact Mail service
    guide.
  • Prices for Impact Mail can be found in the Post
    Charges booklet and the Australia Post website
    (auspost.com.au).
  • These guides are also available at any Australia
    Post outlet.

6
Impact Mail preparation
  • Overview
  • To qualify for Impact Mail prices, customers need
    to meet the following Australia Posts bulk mail
    preparation requirements.

7
Impact Mail preparation
  • Size, weight and type requirements
  • Introduction
  • To ensure Impact Mail articles can be delivered
    correctly, you need to follow Australia Posts
    bulk mail requirements regarding the size, weight
    and article type.
  • The requirements for Impact Mail articles
    include
  • Size and weight
  • Shape
  • Type
  • Paper stock
  • These requirements are explained in more detail
    on the following pages.

8
Impact Mail preparation
  • Size, weight and type requirements
  • Size, weight and shape
  • Impact Mail is only available for Small and Small
    Plus size categories.
  • Impact Mail articles can weigh up to 125gms.
  • Impact Mail articles can be almost any shape as
    long as they fit entirely within these
    dimensions.

9
Impact Mail preparation
  • Size, weight and type requirements
  • Shape
  • When designing articles, Australia Post
    recommends that the following be considered
  • avoid shapes which have narrow parts that may
    tear, get entangled with other articles, cause
    injury to people or damage to postal equipment
  • ensure a suitable surface area is provided to
    affix redirection or Return-To-Sender stickers
  • articles must have sufficient area to clearly
    display the inscriptions, which are detailed
    later in this module
  • the size of letter box apertures to accommodate
    the article.

Some suitable shapes for Impact Mail
10
Impact Mail preparation
  • Size, weight and type requirements
  • Shape
  • Shapes like these are not recommended for Impact
    Mail

11
Impact Mail preparation
  • Size, weight and type requirements
  • Type
  • The construction of Impact Mail articles is not
    limited to paper based stock. Articles can be
    made from a range of non-paper materials such as
    rubber, plastic, vinyl, leather or wood provided
    they are no more than 5mm in thickness and are
    not likely to cause injury to people or damage
    other postal articles or equipment.
  • Articles constructed of material other than paper
    based stock must be submitted to Australia Post
    for testing and approval prior to lodgement.
    Testing details are supplied later in this module

12
Impact Mail preparation
  • Size, weight and type requirements
  • Paper stock
  • Paper stock is an important consideration as it
    can affect the ability of high speed letter
    sorting equipment to process articles without
    damage. Australia Post recommends that envelopes
    and cards comply with Australian Standards for
    the production of envelopes, Spec 4611 1999
    (available at http//infostore.saiglobal.com/stor
    e/). For details refer to your paper supplier or
    envelope manufacturer or visit www.auspost.com.au/
    bulkmail to access the fact sheet Paper stock
    for bulk mail to access the fact sheet Paper
    stock for bulk mail.

13
Impact Mail preparation
  • Size, weight and type requirements
  • Sealing of articles
  • Australia Post recommends each article be secured
    in a manner which would prevent entrapment of
    other postal articles. Any opening should not
    exceed 88mm.
  • Each article must be secured by a fastening that
    is not likely to damage other postal articles nor
    injure persons handling it. Where fasteners are
    used, they must be appropriate to the thickness
    of the article, and the ends closed together.
    Staples and any metal fasteners are discouraged,
    as they are likely to cause injury to staff
    handling the articles.

14
Impact Mail preparation
  • Size, weight and type requirements
  • Mail Service Providers
  • Mail Service Providers offer specialist Impact
    Mail production services and can be found on the
    Printing Industries Association website
    printnet.com.au/pages/technical_services/impact_ma
    il.html.
  • In terms of Impact Mail preparation, they can
    provide support with
  • designing
  • printing
  • die-cutting articles
  • They can also assist with bulk mailing from a
    range of businesses that specialise in
  • Purchasing or renting an address list
  • Managing their address database
  • Designing and printing articles
  • Sorting articles
  • Lodging articles with Australia Post for bulk
    mailing

15
Impact Mail preparation
  • Size, weight and type requirements
  • Summary
  • Size, weight and type requirements for Impact
    Mail articles are
  • Size and weight
  • Shape
  • Type
  • Paper stock
  • You should also consider the following points
    when designing Impact Mail articles
  • Allow sufficient space to clearly display the
    address details or affix a Return to Sender
    sticker.
  • When preparing packaging, ensure articles are
    appropriately sealed to prevent opening during
    postal handling.
  • Consider the size of letterbox apertures.
  • For more information about design considerations,
    refer to the Impact Mail service guide and the
    Australia Post website (auspost.com.au).

16
Impact Mail preparation
  • Barcodes and addressing
  • Introduction
  • Impact Mail items do not need to be barcoded.
  • Due to their irregular shape, Impact Mail items
    follow a specialised processing stream. For this
    reason, and to qualify for Impact Mail prices,
    you need to pay particular attention to
    addressing.
  • Australia Post has mandatory address
    requirements for Impact Mail, including
  • Inscriptions
  • Correct addressing
  • If these requirements are not met, Australia Post
    cannot deliver the Impact Mail lodgement.
  • Both the above requirements are explained in more
    detail on the following slides.
  • More information about sorting and lodgement is
    provided in the Impact Mail Lodgement
    presentation.

17
Impact Mail preparation
  • Barcodes and addressing
  • Mandatory inscriptions
  • Because Impact Mail follows a specialised
    processing stream,

    specific zones do not apply allowing
    flexibility in the placement

    of the delivery address and
    inscriptions.
  • The following pages specify the inscriptions
    required
  • ? Postage indicator
  • ? Return address
  • ? Delivery address

You need to ensure sufficient space in their
Impact Mail design to clearly display the address
details or affix a Return to Sender
sticker. Most coloured inks, except yellow,
orange and red can be used. Red is reserved for
Postage Meter impressions. Dark colours such as
black, dark blue, and dark green are best.
18
Impact Mail preparation
  • Barcodes and addressing
  • Mandatory inscriptions
  • Postage Paid imprint
  • All Impact Mail articles that are not metered
    must bear a Postage Paid imprint.
  • The Postage Paid imprint must be positioned on
    the address side of the article, above and to the
    right of the address.
  • The words POSTAGE PAID AUSTRALIA need to be
    printed in a rectangular box within the following
    dimensions
  • Maximum 26 x 40mm
  • Minimum 19 x 25mm
  • Personalised Postage Paid imprint
    Australia Post
    may approve a personalised imprint design. The
    design must not have the appearance of a postage
    stamp and the words POSTAGE PAID AUSTRALIA must
    be prominent (see example illustration).
  • For approval please refer to the contact details
    on the Testing page.

19
Impact Mail preparation
  • Barcodes and addressing
  • Mandatory inscriptions
  • Postage Meter Impression
  • A postage meter may be used as a payment method
    for the Impact Mail service.
  • The published price must be printed above and to
    the right of the address.
  • If a date is included in the meter impression it
    must be the date of lodgement.
  • Return address details appearing as part of a
    postage meter impression are acceptable.
  • For additional information on metering, refer to
    the Postage Meters and Franking Machines
    Conditions of use booklet (8833675).

20
Impact Mail preparation
  • Barcodes and addressing
  • Mandatory inscriptions
  • Return address
  • An Australian return address is required to be
    shown on each article within a lodgement. Either
    a street address or a post office box address is
    acceptable.
  • Australia Post prefers return addresses to be
  • on the address side of the article, above and
    to the left of the address
  • no larger than 8 point font preferred
  • with no bolding.
  • Alternatively, the return address may be printed
    on the back of the article.
  • Return address details appearing as part of a
    postage meter impression are acceptable.
  • It is preferred that the return address be
    prefixed with If undeliverable, return to.
  • Variations to these requirements should be
    submitted for approval. Refer Testing

If undeliverable return to ABC Corporation
Ltd PO BOX 575 NUNAWADING VIC 3181
21
Impact Mail preparation
  • Barcodes and addressing
  • Mandatory inscriptions
  • Delivery address
  • Correct addressing conditions ensure the
    Australia Post delivery system can recognise and
    interpret the delivery address. The delivery
    address is a mandatory inscription and therefore
    correct addressing conditions apply.
  • If using window panel envelopes, the entire
    address block must be clearly visible through the
    window panel when presented for lodgement.
  • Address labels may be used but should be straight
    and firmly affixed.

Bottom line Must contain the locality, the
state or territory abbreviation and the
postcode. Australia Post requires that this line
is printed in CAPITALS. Any application for
variations or additions to this format should be
submitted and approved prior to lodgement. Refer
to How can I be sure an article is acceptable
1
Address lines should be left aligned. Any font
can be used for the delivery address as long as
it is clearly readable, preferably in 12 point
size.
Second last line Must contain the number and
name of the street or thoroughfare or post office
box or bag number.
Additional address information such as business
or persons name, must be placed above the last
two lines of the address and not below, alongside
or within these lines.
2
3
4
22
Impact Mail preparation
  • Barcodes and addressing
  • Correct addressing conditions
  • Barcoding
  • Impact Mail articles do not need to be barcoded.
    However, if you choose to apply barcodes they
    must be correct and current against the latest
    version of the Postal Address File.
  • Articles that have incorrect, corrupt, out of
    specification or illegible 4-state barcodes are
    not eligible for access to the Impact Mail
    service.
  • For more information please visit
    auspost.com.au/barcoding

23
Impact Mail preparation
  • How can I be sure an article is acceptable?
  • Testing
  • Non-paper articles must be submitted to Australia
    Post for testing and approval prior to lodgement.
  • If you are concerned that your articles may not
    satisfy all service requirements you can request
    a preliminary test prior to lodgement. Tests can
    be conducted on the following
  • shape window panel quality article colour,
    patterns or watermarks
  • article material or construction
    flexibility correct addressing compliance
  • positioning of logos, advertising and other
    printing.
  • Requests for testing should be directed to
  • bqp.help_at_auspost.com.au
  • Australia Post


    Business Letter Services


    GPO Box 1777


    MELBOURNE VIC 3001

24
Impact Mail preparation
  • Barcodes and addressing
  • Summary
  • The only mandatory correct addressing conditions
    for Impact Mail articles is
  • address formatting
  • Mandatory inscriptions for Impact Mail articles
    are
  • postage paid imprint
  • return address
  • delivery address
  • For more information about barcodes and
    addressing, refer to the Impact Mail service
    guide and the Australia Post website
    (auspost.com.au).

25
Impact Mail Preparation
  • Cost
  • Prices for Impact Mail are available in the
    Impact Mail service guide, the Post Charges Guide
    (MS11) and the Australia Post website
    (auspost.com.au).
  • Impact Mail items are charged as Same State
    when they are to be delivered in the same state
    as they were lodged.
  • Impact Mail items are charged as Other State
    when they are to be delivered to a different
    state to where they were lodged.
  • You have the flexibility to use cash, postage
    meter, approved cheque, EFTPOS debit, credit
    cards or charge account for payment.
  • Note If you want to pay using an Australia Post
    charge account you will need to lodge your Impact
    Mail items at the office at which you hold the
    account. Otherwise you will need to arrange with
    your account manager or Australia Post credit
    management for your account to be made available
    at the selected lodgement office.
  • Australia Post will only accept credit card
    payments for postage to a maximum of 1,000 per
    transaction per day. The same applies to cheques
    unless previous arrangements with Australia Post
    has been made.

26
Impact Mail Preparation
  • Summary
  • The key points covered were
  • Size, weight and type requirements for Impact
    Mail articles include
  • Size and weight
  • Shape
  • Type
  • Paper stock
  • Mandatory inscriptions for Impact Mail articles
    are
  • Postage Paid imprint
  • Return address
  • Delivery address
  • Mandatory correct addressing conditions for
    Impact Mail articles are
  • Delivery address formatting

27
Assessment
You now need to complete a short assessment to
check your understanding of the information
covered in this module. This assessment
consists of 10 multiple-choice questions and
should take you approximately 10 minutes to
complete. To pass the assessment, you need to
answer at least eight of these questions
correctly. Attempt this assessment as many times
as you need to. If you do not pass, it is
recommended that you review this module again.
28
Assessment
True or false? A postage paid imprint, a return
address and a delivery address are mandatory
inscriptions on an Impact Mail article.
1
  1. True
  2. False

Correct answer A All three items are mandatory
inscriptions on Impact Mail articles.
29
Assessment
Mandatory correct addressing conditions apply to
all articles in an Impact Mail lodgement. Please
select the incorrect statement from the list
below
2
  1. Correct addressing conditions include the use of
    fonts and the format of the address
  2. The complete address must be positioned in the
    address zone of the Impact Mail article
  3. Address lines must be left justified
  4. The second last line must contain the delivery
    address information
  5. It is recommended that the bottom line is printed
    in CAPITALS with no punctuation and no underlining

Correct answer B There is no defined address
zone in the Impact Mail service.
30
Assessment
True or false? Only paper or card can be used to
produce shaped Impact Mail articles.
3
  1. True
  2. False

Correct answer B Australia Post recommends the
use of paper/card based stock. Should a customer
wish to use a material other than paper/card a
sample must be submitted to Australia Post for
approval prior to the lodgement being accepted.
31
Assessment
A stationery company wants to produce a
pencil-shaped Impact Mail article for an upcoming
event. Can they do this?
4
  1. Yes, its a good idea and will work well
  2. No, because theres insufficient space on the
    article for a postage stamp
  3. No, because theres insufficient space to print
    the required inscriptions

Correct answer C Impact Mail articles must have
sufficient area to clearly show mandatory
inscriptions.
32
Assessment
True or false? You have the flexibility to use
cash, approved cheque, EFTPOS debit, credit cards
or charge account for payment
5
  • True
  • False

Correct answer A Cash, approved cheque, EFTPOS
debit, credit cards or charge accounts can all be
used as methods of payment for Impact Mail.
33
Assessment
An organisation wishes to convert its logo into
the Postage Paid imprint for an Impact Mail
lodgement they are preparing. Is this acceptable?
6
  1. No, the Postage Paid imprint must look like a
    stamp
  2. Yes, as long as the logo is approved by Australia
    Post and is enclosed by a black box
  3. Yes, as long as the logo is approved by Australia
    Post, does not have the appearance of a stamp,
    and the words Postage Paid Australia are prominent

Correct answer C Personalised Postage Paid
imprints can only be used if they are approved by
Australia Post, do not have the appearance of a
stamp, and the words Postage paid Australia are
prominent.
34
Assessment
When designing an Impact Mail article, which of
the following is not an important consideration?
7
  1. The surface area is suitable to affix redirection
    and Return to Sender stickers
  2. The material is not likely to cause injury to
    people or damage to other postal articles
  3. The finished item can fit into a letterbox
  4. Space is allowed for the printing of a barcode

Correct answer D Impact Mail does not require a
barcode, so this is not a design consideration.
35
Assessment
True or false? Current prices for Impact Mail can
be found in the Impact Mail service guide,
Australia Post website (auspost.com.au) and the
Post Charges Guide (MS11)
8
  1. True
  2. False

Correct answer A Current prices are available
in the Impact Mail service guide, Australia Post
website (auspost.com.au) and Post Charges Guide
(MS11)..
36
Assessment
An advertising agency has what they think is a
great concept for an Impact Mail article. How can
they be certain it meets approval before
proceeding with design?
9
  1. Post some and see what happens
  2. Ask their mail house for advice
  3. Send a sample for testing to Australia Post

Correct answer C You can submit a sample of
your Impact Mail article for testing
to Attention Business Letter Services GPO Box
1777 MELBOURNE VIC 3001
37
Assessment
A company wants to send a die-cut Impact Mail
article as part of a new campaign. Where can they
find an Impact Mail Service Provider who can
produce die-cut articles?
10
  1. on the Australia Post website (auspost.com.au)
  2. on the Printing Industry Association website
  3. in the Yellow pages

Correct answer C To find an Impact Mail Service
Provider capable of die-cutting, refer to the
Printing Industry Association website.
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