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advocacy fundamentals

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Date added: 23 August 2019
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Title: advocacy fundamentals


1
advocacy fundamentals
2
  • advocacy is the work of
  • making change

3
three essentials of advocacy
  • 1 the goal of advocacy is to change systems
  • 2 your voice is the mechanism for advocacy
  • 3 building relationships is fundamental

4
why does advocacy matter to your organization?
  • effective advocacy will
  • make the connection between social service and
    social change
  • raise your organizational profile in your
    community
  • build relationships with key decision-makers
  • insure the stability of public and private
    funding for your activities

mystery image 1
5
five steps of successful advocacy initiatives
mystery image 2
  1. identify a problem
  2. get the facts
  3. strategize
  4. launch your effort
  5. evaluate success

6
step 1 identify the problem
  • how does your organization/group define the
    issue?
  • how does the issue relate to your mission?
  • how do those affected by the problem define it?
    (Are you on their side?)
  • how do other stake holders and community leaders
    define it?

mystery image 3
7
identify the problem
  • how does the opposition define the issue?
  • what is true about their argument?
  • what points of agreement do you have?
  • how will you respond to their side?

8
step 2 get the facts
  • Do your homework!
  • Have data, but also have stories
  • Assemble research into a brief one page document
    that summarizes the issue and your stance

9
step 3 strategize
  • effective strategies are
  • planned
  • timely
  • creative
  • engaging
  • strategies can be aimed at
  • targeting a decision maker
  • growing a grassroots base

10
strategies are limitless
11
take it to the legislature
  • lobby your elected officials
  • provide testimony at hearings
  • partner with legislators to draft legislation

mystery image 4
12
take it to the courts
  • file a lawsuit
  • join a class action suit
  • file an amicus brief

mystery image 5
13
take it to the ballot box
  • get your candidate elected
  • introduce a ballot initiative
  • run for office
  • track your elected officials voting record

14
take it to the streets
  • picket
  • parade
  • sit-in
  • canvas
  • march on city hall, the capital, or the white
    house
  • civil disobedience creative protest

15
take it to the virtual streets
  • launch an electronic campaign
  • petitions
  • take action emails and alerts
  • create a websites about your issue

16
take it to your community
  • organize grassroots activists
  • conduct educational campaigns
  • form or join a coalition
  • write articles, op-eds and letters to the editor

17
take it to your community
  • hold a memorial, candlelight vigil, speak-out,
    town hall forum, or brown bag lunch
  • train activists, peace keepers, or lobbyists
  • host house parties
  • think locally be creative!

18
step 4 launch
  • give allies advance notice about your initiative
  • pick one spokesperson
  • invite everyone you know
  • invite the media
  • have relevant education materials available

19
step 5 evaluate your success
  • outcome
  • did you succeed in making the change you set out
    for?
  • process
  • did your activities result in
  • new partnerships or coalitions
  • new or activists or members (or new commitment
    from your existing grassroots body)
  • new relationships with elected officials
  • publicity or media contacts

20
tactical practice!
21
Thank You!Presentation prepared by Rebecca
Gurney, Advocacy Coordinator, glaadvocacy_at_rrohio.
com
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