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Indexes, Scales, And Typologies

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Chapter 6 Indexes, Scales, And Typologies Chapter Outline Indexes versus Scales Index Construction Scale Construction Index and Scale Similarities: Both are ordinal ... – PowerPoint PPT presentation

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Title: Indexes, Scales, And Typologies


1
Chapter 6
  • Indexes, Scales, And Typologies

2
Chapter Outline
  • Indexes versus Scales
  • Index Construction
  • Scale Construction

3
Index and Scale
  • Similarities
  • Both are ordinal measures of variables.
  • Both rank order units of analysis in terms of
    specific variables.
  • Both are measurements based on more than one data
    item.

4
Index and Scale Scoring Differences
  • Index accumulate scores assigned to individual
    attributes.
  • Scale assign scores to patterns of responses.

5
Constructing an Index
  • Select items for a composite index.
  • Examine empirical relationships.
  • Assign scores for responses.
  • Handle missing data.
  • Validate the index.

6
Selecting Items
  • Criteria
  • Face (logical) validity
  • Unidimensionality
  • General or specific
  • Variance

7
Empirical Relationships
  • Established when respondents answers to a
    question help predict how they will answer other
    questions.
  • If two items are empirically related, we can
    argue that each reflects the same variable, and
    both can be included in the same index.
  • Bivariate relationships - relationships between
    2 variables.
  • Multivariate relationships - relationship
    between more than 2 variables.

8
Assign Scores for Responses
  • Two basic decisions
  • Decide the desirable range of the index scores.
  • Decide whether to give each item in the index
    equal weight or different weights.

9
Ways to Handle Missing Data
  • Exclude cases with missing data from the
    construction of the index and the analysis.
  • Treat missing data as one of the available
    responses.
  • Analyze missing data to interpret the meaning.

10
Validate the Index
  • Item Analysis - internal validation.
  • External validation - ranking of groups on the
    index should predict the ranking of groups in
    answering similar or related questions.

11
Techniques of Scale Construction
  • Bogardus social distance scale - measures the
    willingness of people to participate in social
    relations.
  • Thurstone scales - judges determine the intensity
    of different indicators.

12
Techniques of Scale Construction
  • Likert scaling - uses standardized response
    categories.
  • Semantic differential -asks respondents to rank
    answers between two extremes.
  • Guttman scaling - uses an empirical intensity
    structure (most common).

13
Typologies
  • Summarize the intersection of two or more
    variables to create a set of categories or types.
  • Typologies are often created in an attempt to
    construct an index or scale the items you felt
    represented a single variable appear to represent
    two.
  • It is extremely difficult, to analyze a typology
    as a dependent variable.
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