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Enabling Results: Monitoring and Evaluation in the U.S. ENERGY STAR Program

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Title: Enabling Results: Monitoring and Evaluation in the U.S. ENERGY STAR Program


1
Enabling Results Monitoring and Evaluation in
the U.S. ENERGY STAR Program
September 28, 2012
Ashley M. King Environment Officer
2
What is ENERGY STAR?
  • Largest US energy efficiency program
  • Voluntary labeling system for home products,
    commercial and residential buildings, and
    industrial facilities
  • Binary label targeting top 10 in energy
    performance.
  • Administered by the US Environmental Protection
    Agency (EPA) and the Department of Energy (DOE)

3
ENERGY STAR
Building Codes and Standards
Market Transformation
Number of Unit Sales
RD
Increasing Energy Efficiency (Metrics)
Complements Other Policies
4
Purpose of EPAs ENERGY STAR Performance
Management Program
  • to allow the EPA staff to better manage program
    resources
  • to demonstrate to internal and external
    stakeholders that the ENERGY STAR program is
    achieving environmental results
  • Energy saved
  • Greenhouse gas emissions avoided

5
EPAs Program Management Structure
  • Three teams (approximately 80 total staff)
  • Product Labeling
  • Commercial and Industrial Buildings
  • Residential Homes
  • Annually, each team conducts
  • Business planning process
  • Program impact evaluation
  • Each team has its own logic model, monitoring
    plan, and program impact methodology.
  • All program impact results account for
  • Only attribution above business-as-usual (BAU)
    scenarios
  • double-counting with EPA or other programs
  • free-ridership
  • Overall, 9 full-time employees and approximately
    4 of total program budget are reserved for
    performance management.

6

Resources Activities
Outputs Assessment/
Intermediate Long term
Reassessment Outcomes
Outcomes
Program Administration Up to date product
lists -- Up to date partner information --
Data collection on product shipments
Products -- product categories -- product
models -- product sales (annual) -- market
penetration Partners -- manufacturers --
retailers -- program sponsors -- states and
others Outreach -- web visitors -- key
visitor interests -- media impressions --
media impressions by key strategy and
product Compliance/Quality -- advertising
clips -- companies advertising --
violations -- companies with violations --
Indication of manufacturer QA/QC issues --
lighting fixture violations -- Indication of
retailer issues Brand Information -- level of
consumer awareness, understanding,
etc Benefits Projections -- estimates by product
of future sales/benefits based on
continued efforts
Energy Savings -- in kWh -- by product area --
program level Reductions in GHG emissions -- in
mmtce -- by product area -- program
level Investment in technology -- in --
program level Net Savings on Energy bills -- in
-- program level Program Cost-effectiveness B
ehavioral Change Improved Energy Efficiency
Policies for Product Efficiency
Cleaner Air Reduced Risk of Climate
Change Improved Public Health Cost
Savings Institutionalized Behavior Change
Build Supply of Efficient products -- Add new
products (using established guidelines)
  • Budget
  • Staff

Annual review of key outputs against program
near, mid, and long term goals for program and
key product areas and revision of strategies, as
appropriate
Revise Product Specs -- as appropriate (using
established guidelines)
Build Demand -- Outreach -- robust web-based
info -- direct consumer efforts -- key product
strategies -- partner by partner assistance
-- coordinated national campaigns --
product procurement
Ensure Quality -- require proper use of
logo in ads -- spot test products
Evaluation -- consumer awareness,
understanding, etc -- progress assessments
7
Part 1 The Annual Business Plan
  • Assess how the program is performing relative to
    near, mid, and long term goals
  • Identify opportunities for saving energy (i.e.
    what are the new specifications that are needed,
    which need to be revised?)
  • Identify key opportunities for boosting outreach
    and leveraging partners (outreach campaigns, new
    state policies, etc.)
  • Identify key needs for ensuring program integrity
  • Identify priority areas in improving performance
    management
  • Allocate budget resources according to needs
    identified and revise goals accordingly.

8
Projections (for existing products) Long-term
Goals
  • Future goals higher than GPRA goals to ensure
    goals met/ address future uncertainties
  • Continuing Priority Areas
  • Office equipment (home and work)
  • Consumer electronics (and power supplies)
  • Residential HVAC
  • Residential lighting
  • Commercial food service

Goals
  • Estimates of Reductions to 2020 by sector
  • Commercial 12 mmtce
  • Residential 20 mmtce

9
  • Electronics TVs, Office Equipment, Power
    adapters
  • About 6 of U.S national electricity flows
    through adapters -- about 17 billion/yr and
    ENERGY STAR models can save 35
  • TVs are growing area of energy use
  • Office equipment growing ENERGY STAR offers 5 to
    60 savings
  • Residential Heating and cooling
  • Almost 50 of residential energy bill of 180
    million per year
  • ENERGY STAR products offer 15 to 20 percent
    savings over standard models
  • Big issue for utilities peak power
    reliability
  • Residential lighting
  • 10 of average home energy bill
  • ENERGY STAR products require one-third the
    electricity
  • Cost-effective potential of 8 billion annually
  • Commercial kitchens
  • Energy intensive, across many commercial
    buildings
  • Allow product bundles
  • Address water savings which is of growing
    stakeholder interest

The Home Energy Bill
10
Part 2 Annual Program Impact Evaluation
  • Basic Formula Products Sold x Savings per
    Product Total Savings
  • Products Sold (above BAU)
  • Collecting annual sales data on ENERGY STAR
    qualifying products from participating product
    manufacturers as a condition of partnership .
  • Using established BAU baselines for annual
    product sales for each product category. These
    baselines use historic data and expert judgment,
    and they typically reflect increasing market
    shares for efficient products and increasing
    product efficiencies over time.
  • Savings Per Product (annual energy savings)
  • Assumes that ENERGY STAR products just meet the
    ENERGY STAR thresholds,
  • Assumes the typically purchased product meets
    minimum efficiency standards where standards
    exist or uses the average energy use for the
    product category where there are no standards.

11
How are these results used?
  • Annual business planning process
  • Fulfill US government-wide performance reporting
    requirements (GPRA Act 1993)
  • International reporting to the UN Framework
    Convention on Climate Change (UNFCCC)
  • Communicated to external stakeholders via the
    ENERGY STAR Annual Report

12
In the end, what does this allow EPA to say about
ENERGY STAR?
  • In 2010, ENERGY STAR helped Americans
  • Save 240 billion kilowatt hours, equal to about
    5 of US electricity demand
  • Avoid 195 million tons of greenhouse gas
    emissions, equal to annual emissions of 38
    million US vehicles
  • Save more than 20 billion dollars on their
    energy bills

Source 2010 ENERGY STAR Annual Report,
http//www.energystar.gov
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