Reasoning and Decision Making or The Shortcuts of the Human Mind (a.k.a Heuristics) by Elan Dubrofsky and Dina Tsirlin - PowerPoint PPT Presentation

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Reasoning and Decision Making or The Shortcuts of the Human Mind (a.k.a Heuristics) by Elan Dubrofsky and Dina Tsirlin

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Title: Reasoning and Decision Making or The Shortcuts of the Human Mind (a.k.a Heuristics) by Elan Dubrofsky and Dina Tsirlin


1
Reasoning and Decision MakingorThe Shortcuts of
the Human Mind(a.k.a Heuristics)by Elan
Dubrofsky and Dina Tsirlin
2
Reasoning
  • Cognitive processes by which people start with
    information and come to conclusions that go
    beyond that information

3
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4
Deductive Reasoning
  • Syllogism
  • Two statements called premises
  • Third statement called conclusion
  • Categorical Syllogism
  • Describe relation between two categories using
    all, no, or some
  • Premise 1 All computer scientists are nerds.
  • Premise 2 All nerds can name all six Star Wars
    movies.
  • Conclusion All computer scientists can name all
    six Star War movies.

5
Deductive Reasoning
  • Syllogism is valid if conclusion follows
    logically from its two premises
  • Aristotles perfect syllogism
  • Premise 1 All A are B
  • Premise 2 All B are C
  • Conclusion Therefore, All A are C

6
Deductive Reasoning
  • If two premises of a valid syllogism are true,
    the syllogisms conclusion must be true.
  • Do not confuse validity with truth
  • The following syllogism is valid but not true
  • All birds are animals
  • All animals have four legs
  • All birds have four legs

7
How Well Can People Judge Validity?
  • Errors in evaluation
  • Atmosphere effect use of words all, some or
    no in premises increase the probability of a
    conclusion with those words

8
Belief bias if syllogism is true or agrees with
a persons beliefs, more likely to be judged valid
9
  • How do people go about determining whether a
    syllogism is valid/invalid?

10
Mental Models of Deductive Reasoning
  • Specific situation that is represented in a
    persons mind that can be used to help determine
    the validity of syllogisms
  • Iterative process
  • Look for exceptions
  • if no exception accept model and establish
    validity
  • if exception modify the model until can be
    satisfied

11
Deductive Reasoning
  • Conditional syllogisms
  • If p, then q.
  • If I lend Emt 20, Then I wont get it back.
  • I lent Emt 20. Therefore, I wont get my 20
    back
  • Four types of conditional syllogisms
  • Affirming the antecedent
  • Denying the consequent
  • Affirming the consequent
  • Denying the antecedent

12
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13
The Wason Four-Card Problem
  • Effect of using real-world items in a
    conditional-reasoning problem
  • Determine minimum number of cards to turn over to
    test If there is a vowel on one side, then there
    is an even number on the other side.

14
  • Caption The Wason four-card problem (Wason,
    1966).

15
The Wason Four-Card Problem
  • Falsification principle to test a rule, you must
    look for situations that falsify the rule
    (exception)
  • Most participants fail to do this
  • When problem is stated in concrete everyday
    terms, correct responses greatly increase

16
The Wason Four-Card Problem
  • Pragmatic reasoning schema thinking about cause
    and effect in the world as part of experiencing
    everyday life
  • Permission schema if A is satisfied, B can be
    carried out
  • Used in the concrete versions
  • People are familiar with rules

17
Evolutionary Perspective on Cognition
  • Evolutionary principles of natural selection
  • Wason task governed by built-in cognitive program
    for detecting cheating

18
Evolutionary Perspective on Cognition
  • Cosmides and Tooby (1992)
  • Created unfamiliar situations where cheating
    could occur
  • Participants did well
  • Evidence against permission schema

19
Inductive Reasoning
  • Premises are based on observation and we
    generalize from these cases to more general
    conclusions with varying degrees of certainty

20
Inductive Reasoning
  • Strength of argument
  • Representativeness of observations
  • Number of observations
  • Quality of observations

21
ACTIVITY Which argument is stronger? Why?
  1. Observation All sushi places Ive seen in
    Vancouver charge a lot for sashimi. When I
    visited my family in Ottawa, the sashimi was
    expensive too. Conclusion All sushi
    places charge a lot for sashimi.
  2. Observation Here in Ottawa, the sun has risen
    every morning. Conclusion The sun is
    going to rise in Ottawa tomorrow.

22
Inductive Reasoning
  • Used to make scientific discoveries
  • Hypotheses and general conclusions
  • Used in everyday life
  • Make a prediction about what will happen based on
    observation about what has happened in the past

23
Heuristics
  • Availability heuristic events more easily
    remembered are judged as being more probable than
    those less easily remembered
  • Is it easier to die for car accident of plane
    crash?

24
  • Caption Likely-causes-of-death experiment
    results. Pairs of causes of death are listed
    below the graph, with the least likely cause on
    the left. The number in parentheses on the right
    indicates how many more times more people were
    actually killed by the cause on the right. The
    bars in the graph indicate the number of people
    who judged the least likely alternative in each
    pair as causing the most deaths. (Adapted from
    Lichtenstein et al., 1978).

25
Heuristics
  • Illusory correlations correlation appears to
    exist, but either does not exist or is much
    weaker than assumed
  • Stereotypes

26
A little experiment...
  • Rate info Among 100 people, 70 are lawyers, 30
    are engineers

27
A little experiment...
  • Description Jack, 45 yrs old, 4 kids,
    conservative, careful. Not interested in
    politics, many hobbies math puzzles carpentry
    Lawyer or engineer?

28
Heuristics
  • Representativeness Heuristic the probability
    that A comes from B can be determined by how well
    A resembles properties of B
  • Use base rate information if it is all that is
    available
  • Use descriptive information if available and
    disregard base rate information

29
Heuristics
  • Violation of Conjunction rule
  • Conjunction rule probability of two events
    cannot be higher than the probability of the
    single constituents

30
  • Caption Because feminist bank tellers are a
    subset of bank tellers, it is always more likely
    that someone is a bank teller than a feminist
    bank teller.

31
Heuristics
  • The Confirmation Bias tendency to selectively
    look for information that conforms to our
    hypothesis and overlook information that argues
    against it

32
Heuristics
  • The Confirmation Bias
  • Lord and coworkers (1979)
  • Had those in favor of capital punishment and
    those against capital punishment read the same
    article
  • Those in favor found the article in favor
  • Those against found the article against

33
Decision Making
  • Economic utility theory
  • People are rational and if they have all relevant
    information they will make a decision which
    results in the maximum expected utility

34
Decision Making
  • Utility outcomes that are desirable because they
    are in the persons best interest
  • Maximum monetary payoff

35
Decision Making
  • Problems for Utility Approach
  • Not necessarily money, people find value in other
    things
  • Many decisions involve payoffs that cannot be
    calculated
  • Good enough philosophy (Herb Simon,
    Psychologist Nobel Prize!!!)

36
  • Caption Behavioral results of Sanfey and
    coworkers (2003) experiment, showing responders
    acceptance rates in response to different offers
    made by human partners and computer partners.

37
Decision Making
  • Focusing illusion focus on just one aspect of
    situation and ignore other aspects that may be
    important
  • Dating and happiness
  • California versus Midwest living

38
Decision Making
  • Decisions depend on how choices are presented
  • Opt-in procedure
  • active step to be organ donor
  • Opt-out procedure
  • Organ donor unless request not to be
  • Subjects consent to research participation
  • Active Consent
  • Passive consent

39
Decision Making
  • Risky decisions
  • Risk-aversion strategy used when problem is
    stated in terms of gains
  • Risk-taking strategy when problem is stated in
    terms of losses

40
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41
Decision Making
  • Framing effect decisions are influenced by how a
    decisions is stated
  • Can highlight one aspect of situation

42
Decision Making
  • Decision-making process includes looking for
    justification so a rationale presented with
    decision

43
Decision Making
  • Tversky and Shafir (1992)
  • pass - go on trip
  • fail - do not
  • I dont know yet wait to find out results
    before making decision to go on trip or not

44
In Conclusion...
  • We're only human... therefore our thinking is
    very flawed.
  • Be careful to make sure that when you use a
    heuristic, it's not leading you down a dangerous
    path.
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