Title: Reasoning and Decision Making or The Shortcuts of the Human Mind (a.k.a Heuristics) by Elan Dubrofsky and Dina Tsirlin
1Reasoning and Decision MakingorThe Shortcuts of
the Human Mind(a.k.a Heuristics)by Elan
Dubrofsky and Dina Tsirlin
2Reasoning
- Cognitive processes by which people start with
information and come to conclusions that go
beyond that information
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4Deductive Reasoning
- Syllogism
- Two statements called premises
- Third statement called conclusion
- Categorical Syllogism
- Describe relation between two categories using
all, no, or some - Premise 1 All computer scientists are nerds.
- Premise 2 All nerds can name all six Star Wars
movies. - Conclusion All computer scientists can name all
six Star War movies.
5Deductive Reasoning
- Syllogism is valid if conclusion follows
logically from its two premises - Aristotles perfect syllogism
- Premise 1 All A are B
- Premise 2 All B are C
- Conclusion Therefore, All A are C
6Deductive Reasoning
- If two premises of a valid syllogism are true,
the syllogisms conclusion must be true. - Do not confuse validity with truth
- The following syllogism is valid but not true
- All birds are animals
- All animals have four legs
- All birds have four legs
7How Well Can People Judge Validity?
- Errors in evaluation
- Atmosphere effect use of words all, some or
no in premises increase the probability of a
conclusion with those words
8Belief bias if syllogism is true or agrees with
a persons beliefs, more likely to be judged valid
9- How do people go about determining whether a
syllogism is valid/invalid?
10Mental Models of Deductive Reasoning
- Specific situation that is represented in a
persons mind that can be used to help determine
the validity of syllogisms - Iterative process
- Look for exceptions
- if no exception accept model and establish
validity - if exception modify the model until can be
satisfied
11Deductive Reasoning
- Conditional syllogisms
- If p, then q.
- If I lend Emt 20, Then I wont get it back.
- I lent Emt 20. Therefore, I wont get my 20
back - Four types of conditional syllogisms
- Affirming the antecedent
- Denying the consequent
- Affirming the consequent
- Denying the antecedent
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13The Wason Four-Card Problem
- Effect of using real-world items in a
conditional-reasoning problem - Determine minimum number of cards to turn over to
test If there is a vowel on one side, then there
is an even number on the other side.
14- Caption The Wason four-card problem (Wason,
1966).
15The Wason Four-Card Problem
- Falsification principle to test a rule, you must
look for situations that falsify the rule
(exception) - Most participants fail to do this
- When problem is stated in concrete everyday
terms, correct responses greatly increase
16The Wason Four-Card Problem
- Pragmatic reasoning schema thinking about cause
and effect in the world as part of experiencing
everyday life - Permission schema if A is satisfied, B can be
carried out - Used in the concrete versions
- People are familiar with rules
17Evolutionary Perspective on Cognition
- Evolutionary principles of natural selection
- Wason task governed by built-in cognitive program
for detecting cheating
18Evolutionary Perspective on Cognition
- Cosmides and Tooby (1992)
- Created unfamiliar situations where cheating
could occur - Participants did well
- Evidence against permission schema
19Inductive Reasoning
- Premises are based on observation and we
generalize from these cases to more general
conclusions with varying degrees of certainty
20Inductive Reasoning
- Strength of argument
- Representativeness of observations
- Number of observations
- Quality of observations
21ACTIVITY Which argument is stronger? Why?
- Observation All sushi places Ive seen in
Vancouver charge a lot for sashimi. When I
visited my family in Ottawa, the sashimi was
expensive too. Conclusion All sushi
places charge a lot for sashimi. - Observation Here in Ottawa, the sun has risen
every morning. Conclusion The sun is
going to rise in Ottawa tomorrow.
22Inductive Reasoning
- Used to make scientific discoveries
- Hypotheses and general conclusions
- Used in everyday life
- Make a prediction about what will happen based on
observation about what has happened in the past
23Heuristics
- Availability heuristic events more easily
remembered are judged as being more probable than
those less easily remembered - Is it easier to die for car accident of plane
crash?
24- Caption Likely-causes-of-death experiment
results. Pairs of causes of death are listed
below the graph, with the least likely cause on
the left. The number in parentheses on the right
indicates how many more times more people were
actually killed by the cause on the right. The
bars in the graph indicate the number of people
who judged the least likely alternative in each
pair as causing the most deaths. (Adapted from
Lichtenstein et al., 1978).
25Heuristics
- Illusory correlations correlation appears to
exist, but either does not exist or is much
weaker than assumed - Stereotypes
26A little experiment...
- Rate info Among 100 people, 70 are lawyers, 30
are engineers
27A little experiment...
- Description Jack, 45 yrs old, 4 kids,
conservative, careful. Not interested in
politics, many hobbies math puzzles carpentry
Lawyer or engineer?
28Heuristics
- Representativeness Heuristic the probability
that A comes from B can be determined by how well
A resembles properties of B - Use base rate information if it is all that is
available - Use descriptive information if available and
disregard base rate information
29Heuristics
- Violation of Conjunction rule
- Conjunction rule probability of two events
cannot be higher than the probability of the
single constituents
30- Caption Because feminist bank tellers are a
subset of bank tellers, it is always more likely
that someone is a bank teller than a feminist
bank teller.
31Heuristics
- The Confirmation Bias tendency to selectively
look for information that conforms to our
hypothesis and overlook information that argues
against it
32Heuristics
- The Confirmation Bias
- Lord and coworkers (1979)
- Had those in favor of capital punishment and
those against capital punishment read the same
article - Those in favor found the article in favor
- Those against found the article against
33Decision Making
- Economic utility theory
- People are rational and if they have all relevant
information they will make a decision which
results in the maximum expected utility
34Decision Making
- Utility outcomes that are desirable because they
are in the persons best interest - Maximum monetary payoff
35Decision Making
- Problems for Utility Approach
- Not necessarily money, people find value in other
things - Many decisions involve payoffs that cannot be
calculated - Good enough philosophy (Herb Simon,
Psychologist Nobel Prize!!!)
36- Caption Behavioral results of Sanfey and
coworkers (2003) experiment, showing responders
acceptance rates in response to different offers
made by human partners and computer partners.
37Decision Making
- Focusing illusion focus on just one aspect of
situation and ignore other aspects that may be
important - Dating and happiness
- California versus Midwest living
38Decision Making
- Decisions depend on how choices are presented
- Opt-in procedure
- active step to be organ donor
- Opt-out procedure
- Organ donor unless request not to be
- Subjects consent to research participation
- Active Consent
- Passive consent
39Decision Making
- Risky decisions
- Risk-aversion strategy used when problem is
stated in terms of gains - Risk-taking strategy when problem is stated in
terms of losses
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41Decision Making
- Framing effect decisions are influenced by how a
decisions is stated - Can highlight one aspect of situation
42Decision Making
- Decision-making process includes looking for
justification so a rationale presented with
decision
43Decision Making
- Tversky and Shafir (1992)
- pass - go on trip
- fail - do not
- I dont know yet wait to find out results
before making decision to go on trip or not
44In Conclusion...
- We're only human... therefore our thinking is
very flawed. - Be careful to make sure that when you use a
heuristic, it's not leading you down a dangerous
path.