Mobile Technology for Airports SWAAAE Conference, Monterey, California

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Mobile Technology for Airports SWAAAE
Conference, Monterey, California
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Presentation Agenda

1. Mobile 101
2. Recent happenings
3. Key benefits for airports
4. Most accessed information on mobile devices
5. Leading SWAAAE airports
6. Mobile Website vs. Mobile Apps

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Examples of Mobile Presence
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Mobile User Demographic
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Todays Airline Passenger
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Recent Happenings

• Market consolidation
• Phones becoming cheaper
• Exponential growth in mobile usage
• Costs for launching and supporting mobile
  websites and Apps have drastically reduced

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Key Benefits for Airports

1. Enhance Passenger Service
2. New Marketing Opportunity
3. Increase Revenues

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Most Desired Features
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Most Desired Features
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SWAAAE Airports

1. Santa Maria
2. San Francisco
3. Phoenix Sky Harbor
4. Santa Barbara
5. San Jose
6. Santa Rosa
7. Los Angeles
8. San Diego
9. John Wayne
10. Reno-Tahoe
11. Oakland

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Mobile Website or Mobile App

• Type of Airport
• Size of Airport
• Competitive Landscape
• Purpose of mobile presence
• Total Cost of Ownership