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DOMOTION the social shaping of future teleworking

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SOCIAL LEARNING WITH ICT DOMOTION the social shaping of future teleworking Marc van Lieshout Jeroen Heres – PowerPoint PPT presentation

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Date added: 14 October 2019
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Title: DOMOTION the social shaping of future teleworking


1
DOMOTIONthe social shaping of future teleworking
  • SOCIAL LEARNING WITH ICT

Marc van Lieshout Jeroen Heres
2
SOCIAL LEARNING WITH ICT
Personal factors
Teleworking
Environmental factors
Behaviour
3
DOMOTION - A REFLEXIVE PRACTICE
DELIBERATE MONITORING OF INTRODUCTION
OPEN LEARNING SPACE
NO FIXED OBJECTIVES
NO STRICT DEADLINES
4
OBJECTIVES
ENVIRONMENT
FLEXIBLE WORK
MANAGEMENT
DOMOTION
MOBILITY
HOME
FAMILY
NEIGHBOORHOUD
5
ACTOR NETWORK
Almere I-city
Adam Cyburg
Amsterdam
Almere
TNO
Haarlem
Advisory council of Traffic
Haarlemmermeer
ROA
Ministry of Traffic and Transport
Zaandam
Hilversum
6
SCOPE OF THE PROJECT
IMPLEMENT TELEWORKING IN REGION OF AMSTERDAM TO
MODERNISE (PUBLIC) ORGANISATIONS TO REDUCE
CONGESTION TO INCREASE ECONOMIC ATTRACTIVENESS
OF REGION TO SUPPORT VIABLE NEIGHBOURHOODS
7
CORE ELEMENTS TELEWORK PILOTS
At least three pilots multiplier effect
Interactive approach Living lab, community
approach In-depth research work-home situation
Focus groups including family
members Satellite office included Novel
socio-technical arrangement
8
TELEWORK PILOTS
At least three pilots ONLY TWO Both in
Amsterdam Interactive approach VERY
RESTRICTED FORM In-depth research work-home
situation LIMITED Satellite office included
FAILED
9
Mobility analysis
10
Corridor analysis
Congestion in ROA-region (region of Amsterdam)
11
Structure mobility monitor
REGION
Spatial distribution of employers per sector
PILOTS
DATA
Behaviour of employers of other organisastions in
the region
Behaviour of employers in comparable organisations
PILOTORGANISATION
survey under teleworkers
survey under total labour population
EFFECT ON BEHAVIOUR
Effects according scenario 1
Effects according scenario 2
Behaviour of teleworkers
Behaviour of others
TOTAL EFFECT
REGIONAL UPSCALING
Direct effect
Potential effect
12
Communication platformDOMOTION Interactive
Website
13
Information Collecting and disseminating info
on telework
Communication platform for teleworkers,
managers, family members
Interactive platform to survey and research
telework implementation process
14
PRESENT SITUATION
60.000 teleworkers
6.000 less trips in morning rush hour
15
ESTIMATED EFFECT ON ACCESSABILITY
Contribution of teleworking 1 tot 3 less
trips 4 less travel time
Substitution effect leads to less positive
outcomes!
16
ESTIMATED EFFECT ON DELAYS
Teleworking can lead to a reduction of 20 in
delays
17
COMPARISON TELEWORK TRAFFIC MANAGEMENT
Effect number of cars/time Effect travelling time Effect delay
Teleworking 1 - 3 0 - 4 0 - 29
Additional strip during rush hours 9 11 25
Dynamic route-information 3-5 - -
Selective access to motorways 2 - 5 5 - 11 11 - 27
Overhaul prohibition for trucks 2 3 6
Conclusion Telework is cheap and effective way
to reach accessability objectives
18
CONCLUSIONS DOMOTION
  • Effects of teleworking
  • Teleworking has POSITIVE effects (accessability,
    companywise, social). Increase of teleworking
    should be strived for.

19
Doubling of number of teleworkers in 2008?
Saved trips in region during rush hour
Telework as important social trend
12000
Telework restricted to early adopters
6000
Circa 10 growth per annum doubling in 7 jaar
20
CONCLUSIONS OF DOMOTION
  • Effects of teleworking
  • Teleworking has positive effects (accessability,
    companywise, social). Increase of teleworking
    should be strived for.
  • Diffusion of teleworking
  • INCREASE in teleworking seems in reach
  • Biggest challenge FROM POTENTIAL TO REAL
    PERFORMANCE

21
Growth potential doubling is realistic
BUT
  • Employees are not allowed to
  • Employees do not dare
  • Home situation prohibits teleworking

Biggest challenge from willing to active
22
CONCLUSIONS OF DOMOTION
  • Effects of teleworking
  • Teleworking has positive effects (accessability,
    companywise, social). Increase of teleworking
    should be strived for.
  • Diffusion of teleworking
  • Increase in teleworking seems in reach
  • Biggest challenge from potential to real
    performance
  • Policy
  • Several policy options. Search for the
    APPROPRIATE MIX.

23
Policy goals
  • 1. Directed at employers
  • Take away UNCERTAINTY about initial stage of
    teleworking
  • Make teleworking (FINANCIALLY) ATTRACTIVE
  • 2. Direction (potential) employees
  • Take away INITIAL FEARS for teleworking
  • Improve HOME SITUATION for teleworking

24
Policy options
Lobby to national government
Organise
Introduction in all regional municipalities
Active role (Brokers function, project agency)
Stimulate Financial/fiscal incentives
Best practices Show that telework works
Stimulate
Diffusion of results and tools Domotion
Communication campaign Telework
Inform
Teleworking at regional government
Full regional roll-out
25
OVERALL CONCLUSIONS
  • Follow up of DOMOTION limited
  • Changing economic situation DRAWBACK ON FIGHTING
    CONGESTION (focus on economic growth)
  • Lasting results were difficult to grasp LOSS OF
    POLITICAL COMMITMENT
  • Not all elements of DOMOTION have been realised
  • Regional upscaling did not happen
  • SOCIAL AND POLITICAL MOMENTUM WAS LOST

26
CONCLUSIONS SOCIAL LEARNING WITH ICT
  • DOMOTION offers an interesting example of
  • PARTICIPATIVE SOCIO-TECHNICAL analysis
  • involvement in SOCIO-POLITICAL discourse
    concerning future prospects of socio-technical
    developments
  • PARTICIPATORY DESIGN

27
THANK YOU
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