NURTURING PARTNERSHIPS FOR DEVELOPING SUSTAINABLE CIVIL SOCIETY ORGANIZATIONS

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NURTURING PARTNERSHIPS FOR DEVELOPING
SUSTAINABLE CIVIL SOCIETY ORGANIZATIONS

• Capacity Building Workshop
• Resource Mobilisation
• 19 Feb 2010
• Delhi

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AIM of this Presentation

• To share the fundraising scenario in India
• Opportunities-Challenges
• What we all need to and can do about it
• To unleash our full potential-Our Prime Minister

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• Evolution of Fundraising in India
• ??

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• Every organization wants to raise more and spend
  less to do it
• Every organization can raise more by being more
  strategic
• But most organisations are dependent on Foreign
  donors and Government

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What is Fundraising?

• The art of getting people
• to give you what you want,
• where and when you want it,
• for the work of you do
• Fundraising is not only about money-It is about
  RELATIONSHIPS

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Giving in USA and UK (2008)
Population Population
U.S.A. 300 million U.K. 60 million
Amount Given Amount Given
US 306 billion US 51 billion
Amount Per Head of Population Amount Per Head of Population
US 1020 US 850
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India

• Individuals/Corporates- Rs 9000 cr
• Funds from Abroad(FCRA)-Rs 12,000 cr (Home
  Ministry)
• Government- Rs 18,000 cr (258 Departments)
• Potential gt 15 Billion or Rs 70,000 cr

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POOR FUNDRAISING--WHY SO??

• ? Governance/Board/Leadership?
• ? No Investment
• ? Strategic Direction
• ? Lack of Training facility
• ? Not perceived as CAREER option
• Dependence - on government and foreign
  funding
• Inadequate Communication?

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Limitations with current situation

• Breeds dependency
• Does not build local support for causes
• Creates the perception that NGOs receive a lot--
  don't need local support
• Public is unaware of social issues/needs/role
• Boards and leadership are seldom actively
  supportive
• Every one wants big bucks without working towards
  it

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28 years of high growth
()
8.9
6.0
3.5
1.0
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Population growth is slowing
()
2.2
2.1
1.8
1.5
1.0
Sources 1900-1990 Angus Maddison (1995),
Monitoring the World Economy, 1990-2000Census of
India (2001)
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Literacy is rising
()
80
65
52
17
Source Census of India (2001)
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Middle class-Rising Rapidly
32
22
8
368
220
65
Source The Consuming Class, National Council of
Applied Economic Research, 2002
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India will gradually turn middle-class
West of theKanpur-Chennai line
East of theKanpur-Chennai line
50
50
Kanpur-
32
22
Chennai
8
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Poverty is declining
()
1 of the people have been crossing poverty line
each year for 25 years Equals 200m
46
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India has a vibrant private space

• 100 Indian Companies have market cap of US 1bn
• 1,000 Indian Companies have received foreign
  institutional investment
• 125 Fortune 500 companies have RD bases in India
• 390 Fortune 500 companies have outsourced
  software development to India
• 2 bad loans in Indian banks (v20 in China)
• 80 credit goes to private sector (v10 in China)

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Rise of globally competitive Indian companies
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Per capita income gains
US ppp
Source World Bank
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Per capita income
37,000
16,800
5,800
3,050
2,100
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Resent or Recognise
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• People who benefit from economic growth cannot
  be oblivious of their obligations to the state.
• -Sonia Gandhi

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• We need not just a literate youth but a skilled
  youth, with skills which can fetch them gainful
  employment. As our economy booms..
• Our PM
  Aug 06
  

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• A country of dazzling prosperity is also a
  country of dehumanizing poverty. A land of
  perpetual struggle is also a land of bursting
  opportunities.
• -Sonia Gandhi

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Indian Scene

• Upwardly - mobile society
• OVER A MILLION HIGH NET WORTH INDIVIDUALS BUT NO
  ONE ADDRESSING THEM
• Many hundred thousand MILLIONAIRES IN DOLLAR
  TERMS
• Non Resident Indians support extensive-Rs 9000
  crore each in 2005, 2006, 2007 2008

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Indian Scene contd..

• Media - state of the art mass communication
  available
• NGO sector is big but not very well organised
• Lack of support for Fundraising
• Fundraising Territory
• almost virgin

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Scenario

• Fundraisers - Only a fraction of 1 of NGOs have
  one. This need to change
• India needs a Leap Frog Strategy for creating
  fundraisers urgently
• Quantity-Quickly-Quality

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Writing on the wall

• Self Sustainability Everyone identifies that
  there is an immediate need
• Promoting Credibility
• All over the world NGOs have their own
  fundraising agenda and their credibility is
  evaluated by the number of Individual
  Supporters ??
• Low percentage of the donors money reaches the
  community

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• People give because
• they are asked!

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• Collecting
• viz-a-viz
• Fundraising

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Acquiring Donors
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Success in Fundraising-1

• A systematic and planned approach
• Investment in staff and support
• Investment in building relationships?
• Patience combined with action?
• Readiness to listen

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Success in Fundraising-2

• A strong and exciting case for support? A
• Urgent and compelling needs
• Realistic and potential donors
• Strong internal and external leadership?
• Readiness for fundraising

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Good fundraising rests on four foundations
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Successes

• UNICEF, WV,GP,CRY,Oxfam,HI,SC
• Akshaya Patra
• Pratham
• Jago Re

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Are you ready?

• Are you well Governed and Managed?
• Do you have a strategic plan? (Vision, Mission,
  Values and Strategy)
• Are you clear exactly what you want and for what?
• Can you demonstrate results?
• Do people know you?
• Can you provide donors with what they require in
  return?

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What Next?

• Make Fundraising a PRIORITY.
• The route to crores of Rupees and lakhon
  naukrian is through Fundraising
• No one can stop an idea whose time has come-Our
  PM
• Can we do without this? Only at our own peril.

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• The best way for any NGO to get more money is to
  show that the money it raised is well used.
• which means
• clever fund-raising, cautious spending and the
  precise measurement of outcomes

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• People often describe Activities, instead of
  Achievements.
• Activities do not make headlines-Achievements do

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Change the World

• You can change the fundraising scenario in India
  in such a way, that it is beyond what we can
  foresee today.

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So who is doing what??

• Government??
• Corporates
• Funding Agencies
• Media
• NGOs
• Philanthropists

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• Questions