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The EVITA International Cooperation Program on e-Business Promotion for SMEs

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The EVITA International Cooperation Program on e-Business Promotion for SMEs Hatzakis Ilias Project Manager, GRNET EVITA , Vilnius Policy Maker Workshop 12/05/2011 – PowerPoint PPT presentation

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Title: The EVITA International Cooperation Program on e-Business Promotion for SMEs


1
The EVITA International Cooperation Program on
e-Business Promotion for SMEs
Hatzakis Ilias Project Manager, GRNET
EVITA , Vilnius Policy Maker Workshop 12/05/2011
2
EVITA INTERREG IVC
  • Exchange, Valorisation and Transfer of regional
    best practice policy measures for SME support on
    IT and e-business Adoption

3
EVITA main rationale
  • LISBON STRATEGY/ Europe 2020-digital agenda
    stimulation of SMEs for IT and e-business/ Europe
    2020 Digital Agenda
  • Necessity of exchange between countries/
    stakeholders
  • Necessity for the right learning tools for SMEs

4
But then also
  • a world in transmission
  • The financial crisis/ especially affects new EU
    members
  • Revolutionary technology trends both in
    infrastructure and services terms (cloud
    computing, grid technology, terra bps networks,
    smart mobile devices, media convergence and
    growing multiple accessibility networks)
  • Opening of PSI and the e-participation
  • Web 2.0/ user generated content/ Social media
    revolution
  • New business models/ globalization
  • Complex digital landscape

we already live IN the cloud (the social
cloud)
5
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6
building social media campaigns for companies
7
measures and ranks your social influence online
8
C3
6 Study visits
Oct 09
Mar 10
C4
e-learning platform
Training content
5 regional IT training strategy reports
Best eBSN Policy Measures Guide
Study e-learning SME Competitiveness
Oct 09
Jan 10
1 e-tutor seminar
TUTORS
5 Policy Maker Workshops
Dec 10
Communication material
Dec 10
5 SME seminars
Web portal
Nov 10
Apr 10
May 11
C2
10 Dissemination events
Jul 11
Mar 09
PM tools
C1

6 Consortium meetings
6 Project Reports Payment Claims
9
Major tangible outcomes
  • For Policy Makers
  • Study Visits
  • Corpus report on IT SME training
    Regional IT strategies for SME IT training
  • Guides and Studies
  • Policy Maker Workshops
  • For SMEs
  • Multilingual training content on e-business
  • e-learning platform (moodle)/ multimedia/ online
    courses
  • SME seminars

10
Analysis of IT training strategies in 10
selected countries
  • Identification of 10 countries where the
    penetration rate of ICT in SMEs is the most
    important
  • We have crossed four international indicators
  • Global Information Technology Report (2008-2009)
  • Key indicator1 the use of Internet in the
    commercial relations
  • i2010 classification of the European Union
  • Key indicator2 Integration of the ICT in
    business relation of SMEs with suppliers and/or
    customers
  • OECD ICT database and Eurostat, Community Survey
    on ICT use in enterprises (May 2009)
  • Key indicator3 Internet penetration by size
    class
  • Key indicator4 Internet selling and purchasing
    by industry

11
Identification, census and analysis of IT
training strategies used in selected countries
  • These strategies have as objective to develop the
    use of ICT by SMEs on the given territory.
  • These strategies
  • Are specific SME IT training in order to help
    SMEs on IT
  • Focus on the use of e-learning by regions or
    governments
  • Can be instruments / tools / techniques /
    methodologies
  • Have been evaluated as best applied
  • Fits to the profile to our beneficiary regions

12
14 initiatives selected in 7 countries United
States - Switzerland - Denmark Netherlands -
Canada - Australia -Ireland
13
2 main axes to analyse 6 main IT Training
Strategies1- The IT relevance for the user
(SME) 2- The public support
14
Recommendations for an e-Learning region strategy
  • To combine 6 kind of actions
  • - to accompany SMEs at the different level of
    IT-maturity
  • From awareness to optimization of the IT
    implementation
  • - to obtain a synergy of training resources and
    competencies
  • to spread and amortize investments on long period
  • to fit market needs with more flexible training
    plans

15
Best European e-business Policy Measures Guide
  • 1. scout a number of EU standard and accredited
    databases in order to identify the most favorable
    and successfully policy initiatives (national or
    regional) related to the promotion of IT (mainly
    e-Business) to SMEs.
  • DG Enterprise Industry
  • European e-Business Support Network for SMEs
    (eBSN)
  • e-Business W_at_tch Observatory
  • Organisation for Economic Co-operation and
    Development (OECD)
  • European Information Technology Observatory
    (EITO)
  • EVITA IT training Strategy Report
  • Transnational Cooperation Programmes Databases
    (ie Interreg, Programme MED etc).
  • 2. Selection in order to meet certain criteria
    such as
  • Effectiveness
  • New Media Trends (WEB 2.0 / SEO / SEM etc)
  • Relevance with EVITA project
  • EU recognition

16
Best European e-business Policy Measures Guide
  • 3. DESCRIPTION
  • Background information.
  • Detailed information
  • Short description
  • Expected or/and Achieved Outcomes, Targets
    Results
  • Delivery M
  • Key activities mechanism
  • Web 2.0 relevance
  • Financing Sources
  • Detected impact in region of origin
  • Main lessons learnt
  • Main Challenges
  • Critical Success Factors for the transferability
    of the practice

17
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18
Conclusions
  • Commitment of the Public sector at top level is
    crucial for the success of any e-Business
    initiative in order to gain critical mass
    adoption of new technologies. It enormously
    facilitates the work needed on awareness and
    stakeholders' effort ('top down' approach)
  • Private co-management and co-financement is
    preferable in order to ensure financial
    sustainability in the long term. The people in
    charge must have a "technology neutral" vision
    and be real business experts. Universities have a
    role to play but practical knowledge is of
    paramount importance to drive the right changes
    and transfer knowledge to users.
  • Involve local people in the community to ensure
    commitment of SMEs which typically cannot be
    reached with an institutional approach ('bottom
    up' approach).
  • Dont waste time and resources obtaining news and
    website content that is freely available on other
    sites. Provide links to these communities and
    add your own value where it really matters.

19
Component 4 Tools and implementation
e-learning platform
Nov 10
Training content
Oct 09
5 SME seminars
Oct 09
20
The e-learning platform
  • A multilingual, interactive and user-friendly
    e-learning platform enriched with the training
    content. It is a strategic choice to focus on
    technology enhanced professional learning, having
    in mind that in the very close future, the
    technological possibilities, especially mobile
    and broadband solutions, will change today's
    learning scenarios and that the provision of
    e-learning services will grow substantially, to
    satisfy the growing demand of professionals in
    SMEs.
  • - videos/ ppts/ courses

21
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22
SME pilot seminars
  • At least 30 SMEs
  • Duration case by case/ at least 10h
  • SME selection procedure
  • Implementation of an e-learning deployment
    scenario
  • Local language
  • Multimedia classes/ personal computers

23
The training package for SMEs
  • A training content on e-business and the benefits
    to SME competitiveness. This content aims at
    improving managerial understanding and skills in
    e-business by entrepreneurs, based on best
    practices, local e-government services and is
    written in easy business language.
  • Basic IT knowledge for SMEs,
  • Introduction to e-business models and practices
  • The digital marketing plan
  • Techniques for attracting visitors to a website
  • Techniques that convert visits into business
    contacts
  • Techniques that convert business contacts into
    customers
  • Techniques that create loyalty and develop
    customers

24
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25

Blogs
Forums
Marketplaces Directories
Ad Campaigns
Email Marketing
VISITORS
Search Engine Marketing (SEM)
Public Relations
Social Media (SMM)
Search Engine Optimization (SEO)
Call-to-Action
Persuation
LEADS
Affiliate Programs
Offline control
Usability
Web Analytics
CLIENTS
Client Orientation
Newsletter
Selling Persuation
Web Analytics
LOYAL CUST.
Community Creation
Cross selling
Lock Ins
Newsletter
26
SEM
27
Heat map showing the sight of studied subjects
27
28
http//www.evita-interreg4c.eu
Thank you ?
Lead Partner Hatzakis Ilias, Project Manager,
GRNET Contacts 30 210 7474268, e-mail
hatzakis_at_grnet.lv
EVITA , Vilnius 12/05/2011
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