Recruitment 365 What does this actually mean?

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Recruitment 365What does this actually mean?
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Presenters

• Mike Corelli, Province Omicron Archon
• National Recruitment Committee Chair
• Michael Hood, Recruitment Committee Member
• Russell Best, Regional Director, Kerr Region
• Tom Healy, CampusSpeak, RBC

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Intended Outcomes

• Understand that recruitment is an ONGOING process
• Educate you on how to recruit all year long
• Understand the product you are selling
• Share some resources to assist in recruiting
  SAEs

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Rush is Dead

• We need to plan for recruitment
• We cant recruit who we dont know
• We cant just focus on a few days to really know
  a potential member
• We can no longer ONLY focus on freshmen
• A larger market to choose quality members

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Hunters vs. GatherersWe need to go get what we
want rather then take the best of what we find
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How do YOUDefine SAE
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What makes SAE different?

• The True Gentleman
• John O. Moseley Leadership School
• True Gentlemen Day of Service
• Values Based AND Values Driven

TO NAME A FEW!
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Think Like the New Recruit

• When thinking like a new recruit, youll act like
  a good recruiter.
• Remember, he has probably just graduated high
  school and is most likely leaving home for the
  first time.
• He knows little about college and especially
  about fraternities.
• Your assumption is that he knows nothing.
• Make him feel at home.

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Assume a New Recruit Knows Nothing

• He does not know any more than what he has read
  in papers, seen at the movies, or been told by
  someone who knows.
• They do not know the terms you use or the Greek
  alphabet.
• Explain everything or find a different way to say
  it.
• Make sure he feels educated about Greek Life and
  never left out of a conversation.

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Sell the Greek Community First

• He has to be sold on the concept of a fraternity
  first.
• Then you can sell him on your chapter.
• It is easier to sell someone on specific idea and
  a concept if they have accepted the broader idea
  first.

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Understanding the Market

• Three Types of Potential Members
• Always Joiners (Joe Frat Guy) 10-20
• Maybe Joiners 60-80
• Never Joiners (Independents) 10-20
• Who are these Maybe Joiners?
• What are their stereotypes?
• What do potential members want?
• What dont they want?

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Why do they join?

• Mission Believe in the cause
• Services Desire services provided
• Professional Networking
• Social Social Interaction
• They feel wanted by the current members
• Will be connected to their Alma Mater

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Selling the SAE product

• What actually sells them
• Shared interests
• Personal stories/experiences
• Camaraderie
• Traditions
• Opportunities for growth
• Personal
• Professional

• What we sell them on
• The BEST Brotherhood
• Networking/alumni
• Awesome social events
• Athletics/Intramurals
• Traditions
• Chapter size/reputation

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Why dont they join?

• I dont want to be hazed
• My grades will suffer
• There is too much focus on alcohol and parties
• I dont have time
• It costs to much
• My mom/dad/girlfriend doesnt want me to join

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Do these responses sound familiar??
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Phired Ups Quality Response Guide

• Great tool for addressing potential members
  questions
• Provides a great insight to concerns potential
  members have about joining
• Ready made responses your brothers can use to
  address reasons why they dont join
• Provides a streamlined structure to closing the
  deal
• Phired Ups Quality Response Guide
  http//bit.ly/QCc1df

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7 Keys to Remember

• Recruitment is sales
• Relationship focused, not event focused
• Recruit students who are better than we are
• Every action represents SAE every action!
• We dont buy our friends we buy opportunities
  and experiences
• Already get members who get it
• help chapters think about the type of men,
  leaders, they should recruit
• Phired Ups Getting Members That Get It
  http//bit.ly/TvLvPV
• Plan, Prepare, and Execute

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10 Commandments of Recruitment

• 1. Think Like the New Recruit
• 2. Assume a New Recruit Knows Nothing
• 3. Sell the Greek Community First
• 4. Keep it simple
• 5. Keep in Mind What You are Selling
• 6. Make Friends
• 7. You Get What You Recruit
• 8. Whats the Competition?
• 9. Recruit someone better than yourself
• 10. Plan Ahead

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5 steps to a successful recruitment

• Use the NIC Right Way to Rush
• Meet him
• Make him a friend
• Introduce him to your friends
• Introduce him to SAE
• Ask him to join
• Bonus Ask him to ask his friends to join

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Food for thought

• Social media
• proper promotion on Facebook, Twitter, etc.
• You are always wearing your letters and
  representing SAE
• People know of you and your affiliation
• Everyone you meet on campus is a potential
  recruiter for SAE
• No alcohol
• Just because you have dry events during formal
  recruitment week doesnt mean that the other
  periods of the year need to be exempt.
• Names list and teams
• Keep an up-to-date AND ongoing list of all
  potential members.
• Set up recruitment teams within your chapter
• Identify the roles that EVERY member plays during
  the recruitment process
• Your recruitment chair
• Not necessarily the best recruiter (however you
  define that)
• He needs to be organized
• Is NOT the only member brining in quality
  recruits

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• Return the Favor.
• Leave a Legacy.
• RECRUIT an SAE.

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Resources Available

• sae.net
• thetgi.sae.net
• www.nicindy.org
• www.fraternityinfo.com
• www.phiredup.com
• www.campusspeak.com
• http//www.campuspeak.com/workshops/rbc
• The True Gentleman Initiative Library
• Recruitment Area

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Question-and-Answer Session Do not forget to
complete the post-webinar survey.